CITE 2020–2024
Strategic Plan at a Glance WHO WE ARE AND WHAT WE STAND FOR Mission To provide the Canadian transportation community opportunities to learn, connect, contribute and grow to best meet the needs for safe and healthy mobility in Canada
Guiding Principles Integrity
Inclusive
We are responsive and accountable to
We provide opportunities for all
our members and partners
to connect and participate in the transportation community
Excellence We strive to develop quality people,
Community
services, and products, and we tackle
We focus on both social and technical
current industry trends
aspects to foster relationships among transportation professionals
Future-focused We prepare our members by anticipating trends and needs
Strategic Plan at a glance 2020–2024
WHERE WE’RE GOING
Priority Areas Goals
Membership growth
Membership value & retention
Value of our products & services
Organizational strength
Attract members
Provide opportunities for all
Provide products and services
Sustain a thriving
who represent the
our members to learn, connect,
that strengthen and advance
organization and a strong
transportation community
contribute and grow
the transportation community
sense of community
HOW WE’RE MOVING FORWARD Strategies
▶ Identify priority populations
▶ Provide support to strengthen
and professions to attract
Section activities, operations,
that build skills, address
and knowledge sharing
priority issues, and explore
▶ Use tailored messaging to attract a broad
▶ Provide support to strengthen
▶ Maintain engaging conferences
emerging areas of interest
representation of the
Student Chapter activities,
transportation community
operations, and knowledge
partnerships to develop and
sharing
provide greater access to
▶ Develop and implement initiatives to increase
▶ Offer training and professional
members from public
development opportunities
agencies
▶ Create opportunities to participate, develop leadership, and be recognized
▶ Create and leverage
relevant resources ▶ Develop new products and services ▶ Use tailored messaging to maximize the sharing of our products and services
▶ Strengthen our governance ▶ Develop and implement a Communications Strategy that supports the achievement of our Goals ▶ Ensure the effectiveness of our systems, policies, and procedures ▶ Build a strong culture that fosters fun and upholds our Guiding Principles