BE STYLED IN SIZES 42+
THE JOURNEY s i d n a r Our b BOLD, SEXY, GLAM & CHIC. Every customer, every team member, every garment, every advertising campaign and every decision embodies these four elements to make city chic the leading designer plus size retailer it is today. We are helping to change the face of retailing for gorgeous curvy women everywhere. From the acceptance of hot on trend fashions for sizes 14+ to designer collaborations and history making fashion events.
Bold Are the hottest fashion styles we drop online weekly, for the curvy diva who wants to push the fashion boundaries and loves looking hot with what she’s got.
Sexy for turning heads in the club; sexy is one thing we know a curvy girl never needs to be taught.
Glam If your style is timeless sophistication, Hollywood glam or young and fun you have no need to look any further for special event dressing.
Chic Is all of our denim wrapped up in one little
Not only is the city chic woman bold, sexy glam and chic, but she is fun, fashionable, and fearless. With a hectic lifestyle and a passion for fashion she is not and embraces her curves. She need not feel left out as we are here to show you that “fashion” is not is not
only for the “skinny”.
FASHION REVOLUTION 2008 - Present
2009
2008
FASHION HISTORY
CITY CHIC GOES INTERNATIONAL Join forces with Gary Dakin and Ford Models new face of City Chic.
DESIGNER COLLABORATIONS
Designer collaborations with Billion Dollar Babes.
30 DAYS OF FASHION & BEAUTY
City chic and Cosmopolitan Body Love for 30 Days of Fashion and beauty
Made Fashion History at Rosemount Fashion Festival
AMBER RILEY
Super star Amber Riley of Glee wear City Chic to the Premiere of New Moon
2010 FLUVIA LACERDA
City chic launches in the USA - Fluvia Lacerda launched as the face of City Chic USA
2011 LAURA WELLS
First ever Plus Size Runway at L’Oreal Melbourne Fashion Festival.
ALEXIS FOR CITY CHIC
Designer Collaboration, Damn You Alexis For City Chic. STYLING SESSION
Cosmopolitan Styling Session with City Chic.
TOCCARA JONES
Launched our plus size lingerie range with plus size super star Toccara Jones.
www.citychic.com.au
INTERNATIONAL MODELS Bree Warren First Ever Plus Size show at L’Oreal fashion Week.
Fluvia Lacerda
USA online Launch with Brazilian Beauty Fluvia.
Laura Wells
Toccara Jones
Bree Warren
City Chic Makes
Toccara Jones was the face of the City Chic lingerie Collection.
First Ever Plus Size show at L’Oreal fashion Week.
ever plus size runway show incorporated into a regular size runway show.
ABOUT CITY CHIC City Chic is Australia’s leading high fashion plus size retailer in sizes 14+. We are one of the 6 fashion brands under the Specialty Fashion Group umbrella. Specialty Fashion Group acquired “City Chic” in 2006, growing the portfolio from 7 to 79 stores in 4 years. Including the rapid expansion in to New Zealand and online both within Australia and Internationally.
Brand Attributes High fashion, sexy, edgy, fun plus size clothing retailer.
Core Target Bold, sexy, glam & chic fashion forward curvaceous shopper.
Fashion forward women who feel it is important to look hot with what they’ve got, no matter their size. They are busy, working, social women who love life and spoiling themselves. They are addicted to all things fashionable from clothing to electronics and for them it is not about the fashion.
Marketing Positioning To provide our customers with a stylish & inspirational plus size fashion brand. Positioning the brand as the premier high fashion plus size brand, in a rapidly growing market.
Value Proposition customer with the latest looks that will suit her body shape.
Lifestyle Mix We cater for the every need of a curvy girl’s lifestyle. Offering a fashion forward range, from day to night. With our key focus being dresses, denim & tops.
Price Point Range R94 - R1400
Distribution 79 Stores (Australia, New Zealand and Online).
STORE DESIGN & FEEL Leading the way with technology and an interactive shopping experience.
Cutting edge store design in Australia.
Animated video designs.
In store plasmas for campaign content and Surround Sound music Videos.
Denim Destination
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