2 minute read
Marketing update
We want to let you know
what we are doing to promote our amazing College, and to celebrate the key achievements and successes of our staff and students. It has been a busy half term with the return of events and a focus on student recruitment for January and September 2022.
New and coming soon
We have enjoyed College Voice for a long time, and following its success we have now introduced Student Voice and Community Voice, with Employer Voice to launch this month. These jam-packed newsletters help us to share all of our news with key audiences. Student Voice has been posted to 1,000 16-18 year old applicants, which is the right approach to ensure it is read by both applicants and hopefully their families. All of our print is carbon-neutral, and printed using sustainable paper and ink.
We send monthly e-news to target groups, and we have recently sent one to more than 1,500 adults who have shown interest in a course, which we are confident will support January enrolments. Thank you for helping us get lots of new photographs of students. We now have a good library and are excited to use them in our new materials, social media channels and website. We are using up our stocks of non-environmentally friendly products and will only be using sustainablysourced goods from now on, which are more expensive but ultimately the right thing to do. You will hopefully have received your bamboo travel cup or cotton tote bag during our jubilee celebrations, which are just a taste of what is to come!
Website facelift
This year we are planning to give our website a facelift, something that we have wanted to do for a while and now have the capacity to do a great job of. At the moment, we feel as though we have a shop without a shop window! The homepage will see the most change, with supporting updates across the website. We are hoping to have our social media feeds on the homepage, so your key news will get greater visibility, and an easy ‘sign up to keep in touch’ option. If you have any ideas about how we can improve the website, please send them our way!
It has been a busy half term with the return of events and a focus on student recruitment for January and September 2022.
Please keep us posted with your activities, case studies and news. There is so much going on, and we try very hard to cover everything.
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We are also now on TikTok! This is a great platform for reaching our young audience and is going well. We will be developing this and our other social media platforms as we finalise our social media strategy for the year.
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