B ran d M ar k s
A SYMBOL OF OUR STORY
HIGH POINT BRAND STYLE GUIDE
VERSION 1
Connection, collaboration, creativity. Our Place Brand primary mark signifies these values.
to our community’s ability to create something meaningful from scratch. The mark is aligned to a grid to show our attention to detail and thoroughness. And the point at the end sums it all up — this is the point where we all come together and make creative things happen.
The mark was born from over a year’s worth of research and engagement with our community. It is a wordmark that is highly customized to communicate our brand message. The way the lowercase g flows into the lowercase i symbolizes connection and collaboration. The custom lowercase t speaks
This mark is a carefully created piece of artwork that should not be altered in any way that is not explicitly stated in these guidelines.
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