B ran d M ar k s
HIGH POINT BRAND STYLE GUIDE
CITY GOVERNMENT ENDORSEMENT MARKS
OPTION A
VERSION 1
OPTION B
Marks that take on the endorsement format have a unique audience and therefore it is appropriate to have a visual identity somewhat independent from the primary City government mark. However, these marks are still visually associated with the primary City government mark in a small way in order to give credit to the City for the positive experience provided by the department, program or campaign.
EXAMPLES
There are two options for endorsement. Option A uses the primary City government mark in a way that takes on the color of whatever it is endorsing, and Option B uses a simplified text version. Use the version that makes the most sense when designing endorsement marks. For Option A, follow the same size rules as the primary mark. For both options, follow the same clear space rules as the primary mark. 029
