I ntro d u ction
INTENT OF THIS GUIDE
HIGH POINT BRAND STYLE GUIDE
VERSION 1
This style guide is a reference for City staff members, vendors, partner organizations and others who are authorized to work with the High Point brand.
make things that look, feel and sound like the High Point brand, every time.
The standards, guidelines, and references within this document reflect the culmination of over a year’s worth of research and design as part of the High Point branding project, which has brought to life our brand’s unique story and visual identity.
Please refer back to this guide often. Our style guide is a living document that should continue to evolve alongside our brand’s growth and transformation. If you have any questions concerning the content of this guide, please don’t hesitate to reach out to the City’s Marketing & Communications team.
Our intent with this guide is not to restrict creativity and innovation — far from it. We believe in the creative spirit, and inspiring creativity is one of our brand principles. What we strive for is a coordinated, consistent and effective brand presence in everything we create. Instead, the focus of this guide is to empower you, the creative, with the elements you need to create. By utilizing these tools and resources, and adhering to the guidelines within, you’ll 004
