V is u a l S ty l e
GRIDS
HIGH POINT BRAND STYLE GUIDE
VERSION 1
5 UNITS
UNITS OF MEASUREMENT Units of measurement can change depending on the desired layout. The ratio between them is the most important element.
Letter
3 UNITS
1 UNIT
1 UNIT
1 UNIT
The type area is always off-center, with the largest margin on the left side of the page.
5 UNITS
Portrait orientation grids are typically four columns, with generous margins that reflect the golden section.
Gutters are typically one unit of measurement in comparison to the margins. MARGINS Generous margins set our stationery materials apart. We don’t waste space with unnecessary filler. MOUSE TYPE 8 UNITS
If desired, mouse type or other small related elements can be set outside of the primary grid area.
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