HIGH POINT BRAND STYLE GUIDE
VERSION 1
U P D AT E D M AY 2 0 2 3
ABOUT THE BRAND Page 7
BRAND STORY
High Point is a diverse community of creatives and makers who collaborate and combine things in new ways and solve problems with new ideas.
EVERYONE IS CREATIVE IN HIGH POINT.
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BRAND PRINCIPLES
We are a community that recognizes creativity as a fundamental human expression that exists inside everyone, without limits or barriers. We are a collective of innovators, designers, builders, problem-solvers and connectors, united in a creative revolution.
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We aspire to greatness, embracing experimentation and collaboration to push boundaries and take risks. We see creators in every person, regardless of what they are creating — a new painting, a new product, a new relationship or a new idea. At our core, we celebrate creativity in all its forms and its ability to transform not just ourselves, but the world around us.
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BRAND PERSONALITY
BRAND ARCHITECTURE
