A bo u t the B ran d
HIGH POINT BRAND STYLE GUIDE
VERSION 1
BRAND PERSONALITY CREATIVE. INCLUSIVE. VISIONARY. Think of the best leader you know: they think big, they take risks, and they make sure everyone feels part of the team. They value your creativity and emphasize the importance of community and working together. They are forward-thinking, optimistic, and passionate about making a positive impact on the world. They are visionary. They are encouraging. They are inspiring. They make you feel competent and capable and cared for. And they keep moving forward on their path, despite critics and skeptics. Under their leadership, you accomplish great things, you grow as a person, you become a better leader yourself. That’s High Point.
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