INTENT OF THIS GUIDE

This style guide is a reference for City staff members, vendors, partner organizations and others who are authorized to work with the High Point brand.

The standards, guidelines and references within this document reflect the culmination of over a year’s worth of research and design as part of the High Point branding project, which has brought to life our brand’s unique story and visual identity

Our intent with this guide is not to restrict creativity and innovation — far from it. We believe in the creative spirit, and inspiring creativity is one of our brand principles.

What we strive for is a coordinated, consistent and effective brand presence in everything we create.

Instead, the focus of this guide is to empower you, the creative, with the elements you need to create. By utilizing these tools and resources and adhering to the guidelines within, you will make things that look, feel and sound like the High Point brand, every time.

Please refer to this guide often. Our style guide is a living document that should continue to evolve alongside our brand’s growth and transformation.

If you have any questions concerning the content of this guide, please do not hesitate to reach out to the City’s Marketing Division.

Using Our Brand Materials

Consistency is important. It is how the High Point brand will build meaning and inspire the community. So we are strict about how the High Point brand is represented.

At the same time, this is the community’s brand. It may be managed by the City, but it is owned by every single High Point resident, business and organization. This brand was made to support everyone who has a stake in High Point, big or small. So we encourage you to use it, share it, be proud of it.

But to protect the brand’s integrity, you must have specific permission and authorization to use brand materials, including resources, graphics and visual elements found within this guide and its accompanying files. Simply being in possession of these materials does not imply or imbue permission in any way.

The only exception is using the H Point Secondary Mark. Since that mark is intended to be an opensource mark of civic pride, and since residents, businesses and organizations can use it and adapt it for their purposes, no specific permission is required. However, the City does reserve the right to disapprove specific uses of the H Point Secondary Mark should they reflect poorly on the brand.

The approval process for materials and implementations of our brand will vary. Please contact the City’s Marketing Division with questions.

The City of High Point reserves the right to disapprove or deny any use or uses of the logos, brand visuals or other brand elements at any time, for any reason.