ABOUT THE BRAND

Page 7

High Point is a diverse community of creatives and makers who collaborate and combine things in new ways and solve problems with new ideas.

We are a community that recognizes creativity as a fundamental human expression that exists inside everyone, without limits or barriers. We are a collective of innovators, designers, builders, problem-solvers and connectors, united in a creative revolution.

We aspire to greatness, embracing experimentation and collaboration to push boundaries and take risks. We see creators in every person, regardless of what they are creating — a new painting, a new product, a new relationship or a new idea. At our core, we celebrate creativity in all its forms and its ability to transform not just ourselves, but the world around us.

BRAND STORY Page 8

BRAND PRINCIPLES Page 9

BRAND PERSONALITY Page 10

BRAND ARCHITECTURE