BRAND PRINCIPLES

The brand principles are fundamental truths about our brand. They should be implicitly communicated in everything the brand does.

HIGH

We are a community of creators and makers, anchored by our global history in the furniture industry yet driven forward by the disruptors using all types of design to bring about change today. What we design moves the world.

HIGH

Whether they are a newcomer or longtimer, our specialty is making everyone feel welcome in High Point. We invite people to make themselves at home, be part of our story and take advantage of opportunities, regardless of background.

Our design legacy inspires the visionary thinkers who call High Point home to collaborate and solve all types of problems in creative ways, building new ways of thinking, doing and living.

We are generous change-makers driven to help others through action, which has built a forward momentum in our community. We are working hard to propel and sustain the innovation that is occurring here in multiple disciplines.