A SYMBOL OF OUR STORY

Connection, collaboration, creativity. Our place brand primary mark signifies these values.

The mark was born from over a year’s worth of research and engagement with our community

It is a wordmark that is highly customized to communicate our brand message.

The way the lowercase "g" flows into the lowercase "i" symbolizes connection and collaboration. The custom lowercase "t" speaks to our community’s ability to create something meaningful from scratch. The mark is aligned to a grid to show our attention to detail and thoroughness. And the point at the end sums it all up — this is the point where we all come together and make creative things happen.

This mark is a carefully created piece of artwork that should not be altered in any way that is not explicitly stated in these guidelines.

Color Variations

The place brand primary mark has a few color variations for use on different background types, tones and colors.

The red point and sky point versions should be used equally – one version is not more “primary” than the other.

When in doubt, use the most legible version of the mark for the available background. The mark can also be used in all black or all white if necessary.

For printed executions, special care should be given to ensure logo legibility on the final media or material used.

TWO-COLOR, RED POINT

TWO-COLOR, SKY POINT

REVERSED, RED POINT

REVERSED, SKY POINT