A FLEXIBLE SYSTEM FOR CIVIC PRIDE

H Point Secondary Mark

The place brand secondary mark (called the “H Point”) adds an extra layer of depth to our brand and can be implemented in interesting and fun ways across many applications. It does not have to appear with the primary mark – it can be used completely on its own and will build association with the primary mark over time

The mark is also open source, meaning community members can personalize it by changing the colors, adding patterns or even abstracting it (within reason).

There are fewer rules around the use of the H Point because it is meant to be a symbol of civic pride and individual creativity. However, the City of High Point reserves the right to prevent any individual or organization from using or altering the H Point when such a use or alteration is damaging to the overall community brand.

Color Variations

The H Point has several color variations for use on different background types, tones and colors.

The mark can be used in almost infinite combinations of the brand colors. It can also take on entirely different colors, patterns or even abstract shapes (within reason) when used by the community to represent their own individual passions and character.

When in doubt, use the most legible version of the mark for the available background. The mark can also be used in all black or all white if necessary.

For printed executions, special care should be given to ensure logo legibility on the final media or material used.