CITY GOVERNMENT ENDORSEMENT MARKS

Marks that take on the endorsement format have a unique audience, and therefore, it is appropriate to have a visual identity somewhat independent from the primary City government mark. However, these marks are still visually associated with the primary City government mark in a small way in order to give credit to the City for the positive experience provided by the department, program or campaign.

There are two options for endorsement. Option A uses the primary City government mark in a way that takes on the color of whatever it is endorsing, and Option B uses a simplified text version. Use the version that makes the most sense when designing endorsement marks. For Option A, follow the same size rules as the primary mark. For both options, follow the same clear space rules as the primary mark.

Minimum height is .75” for print and 50px for digital applications.

H POINT

Minimum height is .75” for print and 50px for digital applications.

Maintaining optimal and minimal sizing is vital to the legibility of each mark and overall brand recognition.

The execution will often dictate the correct mark size. In order to maximize legibility, try to use the largest size (within reason). In some circumstances, it may be acceptable to use the minimum size.

Never reproduce the marks smaller than the minimum sizes listed on this page.

Minimum height is .75” for print and 50px for digital applications.

CITY GOV’T ENDORSEMENT OPTION B

Minimum height is .2” for print and 14px for digital applications.