GRIDS

Units Of Measurement

Units of measurement can change depending on the desired layout. The ratio between them is the most important element.

Portrait orientation grids are typically four columns, with generous margins that reflect the golden section.

The type area is always off-center, with the largest margin on the left side of the page.

Gutters are typically one unit of measurement in comparison to the margins.

Generous margins set our stationery materials apart. We don not waste space with unnecessary filler

If desired, mouse type or other small related elements can be set outside of the primary grid area.

Landscape orientation grids are typically 12-column, with equally generous margins that reflect the golden section.

The type and content area is off-center, with the largest margin on the left side of the screen/ page.

Gutters are typically one unit of measurement when compared to margins.

EXAMPLE

This guide is an excellent example of how we use the presentation grid. Take note of how elements are aligned within columns.