MARKETING DEPARTMENT LAUNCHES COMMUNITY BRAND

The City of High Point will host a brand launch event this Saturday, Aug. 5, 2023, from 4:30-6:30 p.m. at the Plaza at Truist Point, 301 N. Elm St., to celebrate the introduction of High Point's new brand after a year-long community branding project.

The event is an opportunity for the public to learn about the new brand, view the new City logo and flag and celebrate the brand identity that is reflective and inclusive of all residents.

There will be live music, food, beverages, craft beer, creative stations for kids and adults and photo and art opportunities to showcase the creativity within the community. Attendees can also get a free t-shirt or City flag while supplies last.

The launch has been scheduled to coincide with the August Social District Saturday. After the event, attendees are encouraged to enjoy the High Point Rockers game and all the social district has to offer.

The High Point community branding project was approved by City Council as part of its strategic plan to develop a community-wide brand that supports and elevates all city organizations, entities, businesses and residents.

In addition to new visual design components, the project included the development of brand messaging, economic development strategies, brand experience and more.

The City's new branding reflects High Point's position as a diverse community of creatives and makers who collaborate and combine things in new ways and solve problems with new ideas.

High Point recognizes creativity as a fundamental human expression that exists inside everyone, without limits or barriers and is a collective of innovators, designers, builders, problem-solvers and connectors united in a creative revolution.

In High Point, creativity is celebrated in all its forms and its ability to transform the world. For more information on the City of High Point branding initiative, visit highpointnc.gov/branding.