Purpose • Ci#zen’s Engagement • Quality Feedback • Understanding Ci#zen’s Values • Strategic Planning Data • Future Direc#on
Logis#cs/Milestones
• Online Survey – January 23rd thru February 24th • Facilitated Workshops – 90 minute sessions • • • • •
2/25, 6:00 pm Kelly RecreaFon Center 2/26, 6:00 pm Coleman Bush RecreaFon Center 2/27, 12:00 pm Magnolia Building 2/28, 9:00 am City Hall 3/2, 9:00 am Kelly RecreaFon Center (w/childcare)
– Remote Response Technology
• Data Comparison
Marke#ng Plan LakelandValues.Com Lakelandgov.net Social Media
Lakeland Vision Promo/ Website Chamber Promo/ Website LEDC Pizza Hut Box Tops Mitchell’s / Black & Brew Cup Sleeves
PGTV Media Spots Access Lakeland LE Billing HOTLINE 834-‐SWAN
Business Cards Bookmarks Print Ads Access Lakeland Posters
Basic Informa#on • 2,019 completed responses to online survey.
• Two important limitaFons of this study: o Respondents were not a random sample of the populaFon. o Respondents do not represent a probability sample and may not be representaFve of the PopulaFon. • Respondents opted-‐in to parFcipate and are likely to be concerned about local issues.
Demographic Data – Residency Status
Demographic Data – Own a Business
Demographics – Own Property
Do Not Own Property 48%
Own Property 52%
Demographics – Residency and Property Ownership
Demographics – Age 20 yrs and under 0.3% 66 yrs and Over 13.6%
21 yrs -‐ 35 yrs 16.2%
51 yrs -‐ 65 yrs 39.5%
Age Group # of Respondents % Respondents 20 yrs and under 6 0.3% 21 yrs -‐35 yrs 328 16.2% 36 yrs -‐50 yrs 613 30.4% 51 yrs -‐65 yrs 798 39.5% 66 yrs and Over 274 13.6% *Source: U.S. Census Bureau, 2011 data.
36 yrs -‐ 50 yrs 30.4%
% Est. Actual* 24% 20% 17% 17% 21%
Demographics – Length of Residency
Which of the Following Best Defines “Community” to you?
Demographics – Community and Residency Status
Not a City of Lakeland Resident within the City limits 23%
Permanent City of Lakeland Resident 25%
12%
39% 63%
38%
Seasonal City of Lakeland Resident
39%
15%
46%
Polk County
The City of Lakeland
Your neighborhood/subdivision
Significant Data Rela#onships • Analy#cal tests were performed looking for sta#s#cally significant rela#onships. • All ques#ons were run in cross-‐tabula#on against the following categories: ü Age ü Zip Code ü Residency Status ü Length of Residency • Addi#onal cross-‐tabula#on tes#ng was performed looking for other significantly sta#s#cal rela#onships. • Correla#ons were used to iden#fy significant and strong rela#onships.
Goal Ranking Overview – All Respondents Respondents were asked to rank each of the City’s Goals in order of their personal value. Each of the five Goals are represented below according to the respondent’s choices. Goal Rankings in order of Importance 38% 34%
28%
27% 23%
21.7% 22%
21% 20% 19% 13%
13%
21.2% 21% 18%
22%
Economic Opportunity 19%
17%
CommunicaFon
25%
18%
18% 13%
12%
Fiscal Management 12%
Growth Management Quality of Life
5%
1st Ranked Goal 2nd Ranked Goal 3rd Ranked Goal 4th Ranked Goal 5th Ranked Goal
Example: 38% of the Fme respondents selected Quality of Life as the 1st Goal, but only 5% of the Fme they selected Growth Management as 1st.
Resident Goal Percentages Goals
Permanent Resident
Non-‐ Resident
Seasonal Resident
Combined
Quality of Life
38%
36%
50%
38%
Economic Opportunity
23%
23%
10%
22%
Fiscal Management
21%
24%
22%
22%
Growth Management
5.6%
4.6%
5.7%
5.3%
Communica#on
13%
14%
12%
13%
Weighted Value of City Goals Respondents ranked Quality of Life their first priority; while Communica#on was ranked fifh. City of Lakeland Importance of Goals Priority
Goal
Mean Score
1
Quality of Life
2.41
2
Economic Opportunity
2.71
3
Fiscal Management
2.91
4
Growth Management
3.48
5
Communication
3.50
1=Most Important; 2=very important; 3=somewhat; 4=not very; 5=not at all important
Community Safety Of total respondents, Rescue Services was selected by 75% to have Significant Personal Value; while only 46% selected Inves#ga#ve Services as having Significant Personal Value. Rescue Services
75%
FirefighFng Services
70%
Dispatching Services
65%
Patrol Services
63%
Police Services
53%
InvesFgaFve Services
46% 0%
10%
20%
30%
40%
50%
60%
70%
80%
Cultural & Community Services Of total respondents, Library Services was selected by 38% to have Significant Personal Value; while only 27% selected Public Informa#on Services as having Significant Personal Value.
38%
Library Services
The Lakeland Center
31%
Public InformaFon Services
27%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Economic (Business) & Community Development Of total respondents, Economic Development was selected by 47% to have Significant Personal Value; while only 15% selected Development Review Services as having Significant Personal Value. Economic Development
47% 29%
Neighborhood Programs
29%
Code Enforcement 25%
Planning Services
24%
Affordable Housing Programs 21%
Building InspecFon & Permigng Community Redevelopment
19%
Development Review Services
15% 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Parks & Recrea#on Of total respondents, Parks was selected by 57% to have Significant Personal Value; while only 12% selected Cleveland Heights Golf Course as having Significant Personal Value. Parks
57%
46%
RecreaFon & FaciliFes Services
AquaFcs
22%
Cemeteries
13%
Cleveland Heights Golf Course
12% 0%
10%
20%
30%
40%
50%
60%
70%
Transporta#on Services Of total respondents, Transporta#on Facili#es Maintenance was selected by 47% to have Significant Personal Value; while only 18% selected Parking Services as having Significant Personal Value.
47%
TransportaFon FaciliFes Maintenance
TransportaFon FaciliFes ConstrucFon
35%
Lakeland Linder Regional Airport
19%
Parking Services
18%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
U#lity Services Of total respondents, Electric U#lity was selected by 78% to have Significant Personal Value; while 50% selected Lakes and Stormwater Management as having Significant Personal Value. Electric UFlity
78%
Water Treatment
65%
Solid Waste
61%
Wastewater CollecFon & Treatment
54%
Lakes and Stormwater Management
50% 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Program Ra#ng – What the numbers mean
Program
Range Ra#ng the service Number of “Significant Services under the Program Personal Value” Variance
U#lity Services
5
50 – 78%
28
Community Safety
6
46 – 75%
29
Cultural & Community Services
3
27 – 38%
11
Transporta#on Services
4
18 – 47%
29
Economic & Community Development
8
15 – 47%
32
Parks & Recrea#on
5
12 – 57%
45
Program Ra#ng – What the numbers mean
Program
Correlated Services
Correla#on
TransportaFon Services
Construc#on with Maintenance
.824
Economic & Community Development Services
Development Review with CRA
.725
Economic & Community Development Services
Code Enforcement with Building Inspec#on
.712
UFlity Services
Water Treatment with Waste Water
.712
Community Safety Services
Rescue with Firefigh#ng
.680
Parks & RecreaFon Services
Parks with Recrea#onal Facili#es
.671
Ci#zen Opinions – Level of Agreement Ci#zens were asked to rate their Level of Agreement with 14 Statements regarding different facets of life in the City of Lakeland
1=Completely Agree; 2=Mostly Agree; 3=Somewhat Agree; 4=Slightly Agree; 5=Do Not Agree
Ci#zen Opinion– What the numbers mean
Ci#zen Opinion
Correlated Opinions
Correla#on
COL is accountable and accessible to its CiFzens
COL government welcomes Ci#zen involvement
.785
COL is accountable and accessible to its CiFzens
COL operates in a transparent manner
.689
COL welcomes CiFzen involvement
COL operates in a transparent manner
.672
COL is an akracFve community COL is an affordable community I receive good value for the COL taxes I pay
COL provides superior services that enhance the quality of life and community pride COL provides superior services that enhance the quality of life and community pride COL is accountable and accessible to its ci#zens
.717
.642 .545
Emerging Policy Issues
The Lakeland Center
Priority
Emerging Policy Issues
Mean Score
1
Satisfied with Current Events
2.44
2
Would attend more events if updated
3.14
1=Completely Agree; 2=Mostly Agree; 3=Somewhat Agree; 4=Slightly Agree; 5=Do Not Agree
Ci#zens Comments & Quotes Top Five Themes • Homelessness • Red Light Cameras • Communica#on • Public Safety/Police • Trash/Recycling Pick-‐Up
Ci#zens Comments & Quotes • Community Safety – “Law Enforcement is a vital cornerstone of our community. I really appreciate the work of Lakeland Police Department! They are doing a fantas@c job!” – “We do really appreciate your police dept. that when we have a problem in our neighborhood, they are quick to check it out and do something about it.”
Ci#zens Comments & Quotes • Cultural & Community Services – “The Library is a fantasFc place. The staff is always very knowledgeable and helpful. I go there several Fmes a week as it is very helpful during these Fght Fmes.” – “I love going to the Lakeland Center for all type of events. But I would like to see more diverse events in the near future.”
Ci#zens Comments & Quotes • Economic (Business) & Community Development – “My wife and I moved to Lakeland from Apollo Beach, Florida. We just love living in Lakeland. It is a beau@ful city. We are so proud of our downtown. We really like the plants and trees planted in the planters around the downtown area. First Fridays are great.” – “The retail on the north side is finally growing at a decent pace, and some of the home d e v e l o p m e n t s n o r t h o f i 4 r i v a l t h e neighborhoods in the south. ”
Ci#zens Comments & Quotes • TransportaFon Services –“Downtown parking is very good. Having the free parking in the parking garage aOer hours is really great and so convenient.” –“I always enjoy my @me in Lakeland. I especially like the bike trails around the lakes. I also like being able to ride on the streets on my bike.”
Ci#zens Comments & Quotes • UFlity Services –“I must give kudos to the electric dept for fixing street ligh@ng with a very rapid response!” –“I think our electric service is an example for the rest of America to look at.”