Economic Development Deliverables

Importantly, this Strategy articulates a vision for the economic development of the City and Council’s economic development functions, operations, strategies and required resources to help realise the vision.

It is important to note that the private sector drives economic development and government alone cannot achieve the economic development vision. Some economic development roles are collaboratively owned whilst others are specifically owned.

Economic Development at the City of Launceston relies on a whole of council approach. At the City of Launceston, a whole of council approach to economic development can be broken down into an Enabler of Economic Development and Economic Development Focus.

How does City of Launceston Enable Economic Development?

Many of the City of Launceston’s functions enable economic development to occur including:

• Managing community assets that deliver long term benefits.

• Assisting in and delivering growth enabling projects.

• Providing marketing and branding assets through the Launceston Place Brand

How does City of Launceston contribute Economic Development Focus?

The City of Launceston also contributes to economic development through direct actions including:

• Advocating to the Tasmanian and Australian Government’s for Priority Projects

• Supporting business and industry

• Facilitating investment into the local economy

Enabling Economic Activity

Item Strategic Focus Initiative Description

1.1 My Place My Future Plan

1.2 City of Launceston Cultural Strategy

2020 - 2030

Contribute to the Newnham Masterplan

Develop the QVMAG Futures Plan

1.3 City Heart Projects Launceston City Heart Stage 2

1.4 Launceston Place Brand Encourage private sector use of online assets

Build small business skills

Contribute to the implementation of the Newnham Masterplan to ensure redevelopment meets local needs and provides access to services.

Progress the redevelopment of Launceston's most valuable cultural institution.

Providing Leadership and Vision

Economic Deliverable

Economic Development Enabler

Economic Development Enabler

Item Strategic Focus Initiative Description Economic Deliverable

2.1 Greater Launceston Plan

2.2 City of Launceston Four Year Delivery Plan

Review and update the Greater Launceston Plan

Maintain the focus on delivering the initiatives in the Four Year Delivery Plan

Work with the greater Launceston Councils and NTDC to deliver the renewed Greater Launceston Plan.

Deliver projects and initiatives on time and in line with the four year delivery plan to provide certainty to the private sector.

Economic Development Enabler

Economic Development Enabler

Expand the night-time economy by redeveloping St John and Paterson Streets.

Promote private sector adoption and utilisation of the place brand through active engagement.

Deliver business workshops and social media content on 'how to talk about your place' through the Launceston Place Brand.

Economic Development Enabler

Economic Development Enabler

Economic Development Focus

2.3 Launceston City Deal Program the extension of the Launceston City Deal (Years 6 - 10)

2.4 NTDC Population Taskforce Strategy

Promote Launceston as a great place to visit, live, work, study and invest

Work with the Tasmanian and Australian Governments to develop the initiatives for years 6 to 10.

Support initiatives that promote Launceston as a great place to live, work, study and invest. This may include delivering online resources for people considering a move to Launceston.

Economic Development Enabler

Economic Development Focus

1.5 City of Launceston Transport Strategy

2020 - 2040

1.6 York Park (UTAS Stadium)

Future Directions Plan

1.7 City of Launceston Smart City Strategy

1.8 Circular Economy Initiatives

Focus on city traffic flow improvement

Minimise traffic congestion

Mitigate the impact of freight traffic through the city centre by defining clear routes that separate freight from areas of high vibrancy and activity.

Promote active transport options (eg. Cycling and personal mobility devices) and other means of accessing the city other than by personal vehicle (eg. Shared services - Bus, Taxi and Ubers).

Advocate for funding $209 million is required to enhance UTAS Stadium’s functionality for social, cultural and educational initiatives and to better integrate it with the transformational projects taking place elsewhere in the Inveresk precinct.

Deliver the City of Launceston's inaugural Smart City Strategy

Promote Launceston as the regional hub of Northern Tasmania's circular economy

Develop a smart city strategy to ensure Launceston has the innovation infrastructure in place to thrive.

Consider delivering further circular economy business grants and promote large scale projects in Bell Bay through the Bell Bay Advanced Manufacturing Zone (BBAMZ).

Economic Development Enabler

Economic Development Enabler

Economic Development Enabler

2.5 Priority Project Advocacy

Develop key advocacy material Develop and maintain a Priority Projects Document and Online Priority Project Hub. Economic Development Focus

Economic Development Enabler

Economic Development Focus