Spotlight: Ontario Tech University

Spotlight: Ontario Tech University Mapping Cultural Legacies of Musical Expressions in Oshawa

Students from Dr. Gary Genosko’s Special Topics – Popular Music in Oshawa, teamed up with the City’s Recreation and Culture Services staff to explore how the City of Oshawa could best publically recognize the musical heritage of popular music in Oshawa from 1964-1979. Students came up with five creative recommendations: 1. Fan Subscription Boxes – created for monthly sale to men and women in the targeted demographic containing a variety of different merchandise and some special surprises that celebrate Oshawa bands from the 60s and 70s.

2. Play.Pause.Rewind – a Student-run celebration of Oshawa’s musical heritage at

Kop’s Records (Oshawa) upstairs performance space by tribute bands and special guests, including original artists. 3. Summer of Music – an annual scavenger hunt in which participants gather selfies at significant musical locations marked with small signs, post these on designated social media, and compete for swag. 4. Poshawa – a large-scale concert to be held at the Oshawa Airport featuring current

Oshawa musicians.

5. Augmented Oshawa – an Oshawa-based augmented reality musical experience, where permanent digitally enabled eco plaques of significant sites for tours; virtual, self-guided and by bus.

Caption: Word art depiction of students’ recommendations.