Photography Questions

Who and/or what is the subject?

Example: Parks and Rec is about to launch a new Therapeutic Rec cycling program. It would be great to get photos of cyclists to use for future marketing materials.

Who is your audience?

Example: We are targeting the disabled community, particularly those who are looking to exercise. Because they are public facing, it is important that we stage the photos to cater to our residents.

Where do you plan on using these photos?

Example: These photos will be used both online and on future posters. T his means that I need both large and small photo options to distribute to my cli ent department. This also helps determine if the photos should be shot vertically (portrait) fo r social media or horizontally (landscape) for print and web use.

Do we need to acquire permission and/or need to be permitted to a location prior to the scheduled event?

Example: Yes, we need to let Parks and Rec. know we are looking for access to the Linda Vista rec. center.

Scenic

Scenic landscapes of our beautiful city can be useful throughout every department’s communication plan. If there is a particular part of the city that you need captured, Creative Services can assist.

Requirements:

Confirmed time and date, as well as any client departmental requests such as: location, time of day, special uses (i.e., website or social media), etc.

Portraits

Professional portraits are taken by the Creative Services team on the first Wednesday of each month. They are to be used on the City’s website, to provide to the media for interviews and for use in other City-related materials. In order to manage our resources, portraits are usually reserved for Deputy Directors and higher unless granted specific approval by Creative Services.

Requirements:

Email either Alex Handy or Manny Flores to schedule your photoshoot.

Public Facing Events

Public information officers are encouraged to take photos at department events. However, if higher-quality photographs are requested, a Creative Services team member can be assigned and scheduled to attend.

Requirements:

Confirmed time and date, as well as any departmental requests such as: candid photos, speeches, group photos, etc.

Staged

Staged photography can also be thought of as stock photography. They are generally curated to be easily editable and used across a multitude of other marketing materials.

Example:

Your client department is launching a campaign to encourage job applicants. A staged photoshoot is scheduled with department employees to highlight aspects of the job.

Requirements:

Confirmed time and date, as well as any departmental requests such as: candid photos, speeches, group photos, etc.

Please reach out to Alex Handy and Manny Flores to schedule a photoshoot.