Jammin’ with Jambar Energy bar company partners with HNA By Claire Miller
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Photos courtesy of Jambar
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artnerships are integral to many facets of public and private organizations. It’s no different in the healthy living space. Healthy New Albany’s partnership with Jambar, a California-based company founded by PowerBar creator Jenny Maxwell, is a local example of how shared goals and values can offer unique opportunities for collaborations between organizations. Jambar is donating its bars to be given out at HNA races this season, including the New Albany Walking Classic, as the energy bar company shares a mission similar to HNA’s. “Philosophically, our company is totally committed to healthy living and music,” Maxwell says. “We donate resources, … usually it’s just bars, to organizations that contribute to active living.” Jambar launched in October 2021. Maxwell says she set out to make an organic energy bar that’s higher quality, better tasting and uses more natural ingredients than any competitors. “Ingredients, care and love make Jambar different,” she says. When Maxwell and her late husband, Brian, started working on the PowerBar concept in 1985, it was near the start of the public interest in energy bars. At the time, the nutrition-packed snacks were targeted at endurance athletes. While energy bars remain popular with athletes, they’ve been adopted broadly as an easy on-the-go snack. Maxwell and her husband stepped away from the industry after selling the company for an estimated $375 million in 2000. It wasn’t until 30 years after having the initial idea of an energy bar
Jenny Maxwell created Jambar in her kitchen. www.healthynewalbanymagazine.com
