Revamp Your Website to Add Appeal

explains that this means the format of your web page will shift to adapt to any screen accessing your content.

When they arrive at your website, consumers are looking for content that’s informative and current — so whether you’re revamping your website or building a new one from scratch, both are key.

visualization tools that let consumers ‘try on’ different design options, like paint colors, countertops, flooring or even room layouts. Consumers like being able to visualize how a product will look and fit in before committing to it. They’ll buy with more confidence — and enjoy the interactive process.

By Carol Rich

A dynamic and engaging website is a fundamental tool for attracting potential customers and generating new business. But how do you improve your company’s website to make it more compelling?

First step: go through your site to evaluate what’s working and what needs to change. Decide whether your content appeals to consumers and whether it conveys the right message about your products and/or services.

Is everything up-to-date? Check all the links to be sure they’re working, and keep an eye out for any missing or incorrect information. Take a good look at the images and videos — are they poor quality or outdated?

If you have Google analytics or a similar data analysis tool, you can take a deeper dive into the way people are interacting with your site. You’ll get information that can help you make decisions about what needs to be altered.

Design-wise, since many buyers will want to check out your website from their phones, try to optimize you site for mobile searches. Velocity23, a marketing firm for home builders,

Buyers are likely to do extensive research online, especially when it comes to a major purchase like a new home. According to NAHB, prospective home buyers usually research builders online for an average of nearly two years, although after they make their first contact with a builder the majority will be under contract for their new home in just a month.

From the writing to the images, quality counts. So it’s critical to make sure your website is well-written and typo-free — and to use a variety of high-resolution images of your products.

High-quality videos are another essential. Videos starring your products and/or customer testimonials are a big positive for any site. Virtual walkthroughs and drone videos of the developments where you build, will upgrade builder websites.

If you’re a builder, having your portfolio on your website is a musthave. Velocity23 says your portfolio gives potential clients an idea of your versatility as a home builder and will help them decide if you are the right builder for them. Your portfolio should be clearly identified and easy to access. Choose images of homes that are different from each other so consumers can see the range of your work. But don’t display so many that it makes the page hard to load.

A feature that can add value and drive more traffic to your site: online in Ohio using barnwood. Precise to retain the david@schwoodworks.com (330) 674-7488 or (614) 746-4619

Be sure you have a ‘who-we-are’ page on your site that explains what sets your business apart. You might want to highlight your business philosophy, team members, company culture, community involvement and/ or awards. Builders can talk about their approach to home building, for example a commitment to using quality materials or the ways they create energy efficiency.

Content that illustrates your company’s experience is a good way to create consumer trust, so consider including information on your organization’s history. You can illustrate your company’s story with a timeline that features photos and text about milestones.

Adding a blog and/or news feed will keep your site looking fresh. Importantly, a blog will also drive more traffic your way through SEO. Courtney Stewart, Vice President of Client Services for Denim Marketing, recommends promoting your blog through social media and then linking it back to your website. Integrating your site and social can help you reach new customers from a variety of audiences.

Other solid website additions: clear contact information, testimonials, email or e-newsletter sign up forms and Frequently Asked Questions pages. Builders can also benefit by including information on their stepby-step process, the communities they build in and maps to their homes.

Selecting the right paint is critical to your success and improves your client’s satisfaction. Maximize your profits by offering upgrade paint options to your clients. Match the paint product to the room, how your client plans to use it and the long-term performance they expect. Your customers will be happy with better performing

By Malcolm Porter