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BUILDING YOUR BUSINESS
Market Directly to Your Target Audience with BIA Partnerships and Advertising
Planning your 2023 budget? By adding BIA event partnerships and advertising, you can boost your bottom line and build your business.
The BIA offers multiple advertising opportunities throughout the year that allow you to target a unique audience: businesses in our local building community. Several of these opportunities reach consumers, as well as BIA members.
Want to put your product or service in front of the area’s top builders? Connect with building industry specialists in a wide range of fields — everything from plumbing to flooring to landscaping? Publications, events and online resources present a range of opportunities where you can advertise to directly inform and engage these groups.
The BIA provides event partnership and advertising opportunities to fit your promotional goals and budget:
• Join the Platinum Hammer Club to get maximum exposure for your advertising dollars. Available at four investment levels, the Platinum Hammer
Club gives your company a premium advantage with advertising that includes a tiered logo on biahomebuilders.com with a link to your website, your logo on signage at BIA events and more! • Advertise, or run your company profile, in Building
Insider, read by 85% of BIA members and available online — you’ll receive maximum exposure for your advertising dollars. A quarterly magazine, Building
Insider has a print circulation of 1,200 that includes leaders and key decision makers throughout our local industry. • Advertise in the BIA’s weekly e-newsletter, BIA
Industry News, sent to all member companies and their employees. This e-newsletter includes information on current industry news, BIA events and tips on how to get the most out of your BIA membership. • Advertise on biahomebuilders.com, the BIA’s website, to reach consumers as well as the local building community. The BIA website regularly sees website traffic of 1,800 visits per month. People visit the site to access information on BIA news, events, members and much more. • Take advantage of BIA event partnership opportunities with Kick Start, BIG Night, Golf
Classic, Clay Shoot, Oktoberfest and/or the Holiday
Party. Build relationships as well as increase sales.
2022 BIA EVENT CALENDAR
BIA Big Gun Clay Shoot
September 8 All level of shooters are welcome! Held at Cardinal Shooting Center, this is a great way to spend a beautiful fall day with fellow BIA members.
BIA Parade of Homes
September 15-October 2 Presented by the Building Industry Association of Central Ohio, the Parade of Homes is the largest showcase of new homes in the central Ohio region. This exclusive event features homes in all price points, sizes and styles. Mark your calendars, because there are now MORE ways than ever to tour gorgeous new construction homes in our area.
Kick Start, which includes talks from a featured speaker plus the incoming BIA president, averages 300 attendees each year. BIG Night spotlights the top achievers in our local industry, and averages 350 attendees each year. Nearly 200 golfers take part each year in the Golf Classic, held at the Ohio State University Golf Club. An average 100 BIA members and non-members enjoy the Clay Shoot, a casual, competitive event. Oktoberfest draws 70 - 100 people annually, to network and enjoy fall-themed food and drinks.
A hundred party-goers usually attend the Holiday Party, with proceeds donated to the BIA Foundation.
Tap into the marketing power of the Parade of Homes: invest in a sponsorship package or make your development a Featured Community. With its longstanding reputation for showcasing the latest and greatest in local home design, products, architecture and landscaping, the Parade is central Ohio’s best shopping tool for potential homebuyers. Parade of Homes Tour Guide reaches all BIA members and Parade visitors, and is mailed to 30,000+ central Ohio homes. Consumers report saving and using the Tour Guides all year—and it is available also online with ads linked. The newest way to build your brand with advertising is FOUNDATIONS Magazine that will debut in March 2023. FOUNDATIONS will focus on home building and design, directly marketing to consumers.
Check out the BIA Sponsorship and Advertising Opportunities packet, available on biahomebuilders. com, for more details. Contact Margaret McGuire-Schoeff, margaret@biahomebuilders.com for additional information, and to purchase your ads and partnerships.
Get involved, network and have fun at these BIA signature events:
BIA Parade Excellence Party
September 21 Please join us in celebrating the Parade of Homes at the BIA Parade Excellence Party. Enjoy an evening of networking while we recognize the Parade of Homes Award winners.
BIA Oktoberfest
October 2022 All BIA members and guests are invited to Oktoberfest coordinated by the BIA. Enjoy great fall food and drinks in a unique setting at The City Club on Hoover Reservoir. We look forward to seeing you there!
Holiday Party & Toy Drive
December 8 Enjoy a cocktail reception at the beautiful Brookside Golf & Country Club. Celebrate the holidays with your colleagues while donating to those in need. Donations benefit Family Promise of Delaware. Their networks of congregations and volunteers meet homeless families' immediate needs for shelter, meals, and comprehensive support services.