College of Business Bulletin No. 4 (Chinese)

ȳ‫ۄ‬ણず ⤻ȴ

2006 ౺ ౺2ሶ⚦ 2ሶ⚦ Ὦ߈ቅ Ὦ߈ ቅ

16‫ش‬౺ず๸: 1990-2 1990-2006 006

ࡆ ञ ‫ ۄ‬ણ ず ⬕‫ߡ׿‬もŊՍᅠԡᅘ ‫ۄ‬ણずず⿢‫ד‬Ԟず⿢ ㈭ ㈭ᛸࡆञ‫ۄ‬ણずቄᖎ▐ՌŊՍᅠԡᅘŊ໽⿭Ⲅ᱿డ‫ۄ‬ᾷ ᖎ▐Ռ ᫧⦩ỄЈ‫׳ט‬᮹࿴஖ȯ቏ણずᛖᆙ㈭ᛸⳆΤߡも⪮⃻ʑ ᫧⦩Ễ ‫׳‬᮹ ࿴஖ȯ቏ણずᛖᆙ ൔ߸᫧̤⇦᩸᧚Ŋ⋍ㄅṒߡŊִ‫ב‬ᛖ‫ט‬⣫ᅞᄽջഛㅨŊ ൔ߸᫧̤⇦ ⇦᩸ ᩸᧚Ŋ⋍ㄅṒ ⋍ㄅṒߡŊִ‫ב‬ᛖ ᄑᔕ౺͗ɺ᳅⎐Իࡢ⋀ߡも‫ۄ‬Ꮘ૾༇Ŋⲕ‫ߡ׶‬ҙक‫ۄ‬᮹ ᄑᔕ౺͗ɺ᳅⎐Իࡢ⋀ߡ Ꮘ૾༇Ŋⲕ ᱿トᖣȯघ౺͗Ŋ቏ણず᱿቏ẤᯃᏈᮝણሷ૾⿢Ŋߡも ቏ણ ણ ず ቏ẤᯃᏈᮝણ ౑⨯⩴૗Ŋ༼⯿ḽሳരᛖ‫ט‬Ꮘ᮹⫝⨯ȯ቏ણずԻᖣᱻଙ ⯿ḽሳരᛖ‫ט‬Ꮘ᮹ ሳരᛖ‫ט‬ ⫝⨯ȯ ὐㆊŊҪⳖɺᔎŊᗉહ૽ߡもջӬᣅ⸅㔄ᱹଭᾋᯆȯ ᔎŊᗉહ૽ߡもջӬᣅ⸅㔄

Ԟず⿢ ቦߡમᄞ࿙

ず⿢ づʜʪᄞ࿙

㓷೘೼ᄞ࿙

ᣅʴ⩕ሩघણᮝᔎ‫ߡ׿‬もŊ‫ؚ‬೧ሩघᙹकણᮝԊ͗ࡆञ ߡもŊ‫ؚ‬೧ሩघᙹकણᮝ ˅ᙟŊ቏ણず఩⃻ⴏӛʴὮɺᔎŊএ˶ɺ‫׻‬ ʴὮɺᔎŊএ˶ɺ‫ߡ׻‬もણ⠛˅ ߡ ˅ᙟŊ቏ણず఩⃻ⴏӛʴὮɺᔎŊএ˶ɺ‫ߡ׻‬もણ⠛˅ ᙟʙ˶Ŋ⊓‫׺‬቏ણず‫׳‬ણ₇᱿૾Ꮘᄞણː‫˩ڂ‬⠧⃅ໞɺ Ꮘᄞણ ‫˩ڂ‬⠧ Τߡも˅ᙟএ‫ڂ‬ሳŊ⪭⪸Ӽ⤶ણず᱿˅ᙟᄎᾋُᲶᾷણ ᱿˅ᙟᄎ ᲿԊᔌᶇ ずҙɺӡ˅ᙟᙙՒȯ⥿এ‫ڂ‬ሳᲿԊᔌᶇἄॖ̬મ࿢ણᮝ

ӷᙹक‫ߡ⎞א‬もൠㆤߨ㋤᱿డ̳Ŋ⩕ણᮝሷᑨሳᗄ‫⪽૷ח‬᱿ߡも⃻㊹ʠㇷŊˇ⋱ഺʶሷา∑᱿డ̳ȯ ⩕ણᮝሷᑨሳᗄ‫⪽૷ח‬᱿ߡも⃻㊹ʠㇷŊˇ ቏ણず‫ב‬Ӽ⤶ʴɺㅮᣅቅɿ౺᱿⤺ԬŊᮢ̳࿴ೊߡもણᮝ˅ᙟᙙՒȯӮᔎㅷᾰ Ŋᮢ̳࿴ೊߡもણᮝ˅ᙟᙙՒȯӮᔎㅷ ᕓ౺ሱ㋧Ⴄᓰ1,000┋ ቏ણず‫ב‬Ӽ⤶ʴɺㅮᣅቅɿ౺᱿⤺ԬŊᮢ̳࿴ೊߡもણᮝ˅ᙟᙙՒȯӮᔎㅷᾰᕓ౺ሱ㋧Ⴄᓰ1,000┋ ᛸҀŊᮢ̳⫏Հ㋧Ⳮʽໞ᱿‫ۄ‬ણずણᮝ‫⎞א‬ણᮝ˅ᙟ⤺Ԭȯሷ〦቏ણずણᮝ᱿ᙙՒُߡもણᮝ˅ᙟ⤺ ‫⎞א‬ણᮝ˅ᙟ⤺Ԭȯሷ〦቏ણずણ ԬŊ቏ȳⳇ⤻ȴ‫⋱ף‬ᯆ⦦ɺʷȯ

ߡもણ⠛˅ᙟʙ˶ഘሶৄ֢ं ȵણᮝ˅ᙟ⤺Ԭȶଃი〙ણᮝ᱿ߡも⣶⸆Ŋ⎏ᣅ⸅⣬ȯⳇ⳧ञ૊᱿ʃ ⤺Ԭȶଃი〙ણᮝ᱿ߡ ᅜՁԻŊ⠳⦞‫̳׶‬Ŋ቏ણず᱿ᄞણː‫ڂ‬఩⃻⎞ᙹक‫߸׳‬ʃଇᵧ‫׻‬ञણ ՁԻ ⦞‫̳׶‬Ŋ቏ણず᱿ᄞણː ໞԼ೘Ἴʴ⊓⃘ȯ໰⎏‫׏‬౺ Ἴʴ ʴ⊓ 12ሶᔋŊ቏ણず఩⃻⎞⳦̡ ᔋŊ቏ણず Ŋ቏ ᓿᙐȮ֡ռ⇾ ໞԼ೘Ἴʴ⊓⃘ȯ໰⎏‫׏‬౺12ሶᔋŊ቏ણず఩⃻⎞⳦̡ᓿᙐȮ֡ռ⇾ ᙐȮ᠑ᙐȮˁᙐُ㄄ᙐᾀ߸᱿ञણણಓ‘⤶ʴ˅ᙟ֠⩀ȯ᫠˚Ŋ቏ણ ᙐȮ᠑ᙐȮˁᙐُ㄄ᙐ Ȯˁ ˁ ᾀ߸᱿ञણણಓ‘⤶ʴ ʴ ˅ᙟ֠⩀ ˅ ȯ᫠˚Ŋ቏ણ

ߡも˅ᙟএ‫ڂ‬ሳ ņര࿢᮫ఢ⎏‫׬‬ŇDouglas Vogelᄞ࿙ȮTom Vinaimont֢ंȮ Grant Richardson֢ंȮReuben Mondejar֢ं ņԊ࿢᮫ఢ⎏‫׬‬Ňኚ㓳Ϩ─Ȯഘሶৄ֢ंȮ┷՝

ず ず᱿ણᮝ‫˅˫ר‬ᙟણᮝ⯿˷ӷᙹक ˫˅ ˅ᙟ ⴆΔ70⿵झ̔ずዮ໽ဏͧ᱿⦩Ễ ⴆΔ Δ 70⿵झ̔ずዮ ̔ず ずዮ ໽ဏͧ᱿⦩Ễ ȯ᮫ᅠ‫⩊ⴆͧר‬᱿क߸૾ʀずዮُ ᅠ‫ר‬ ᱿क क߸ ⦩Ễ߱ᄲᲿʀሷ໽࣑ԽŊ‫ߡ⎞א‬も ᄲᲿ ࣑Խ ˅ᙟ⤺Ԭ᱿቏ずણᮝŊᄲᲿʬྃ↲ ᱿቏ ᮝ ᄲ ʀ֗ȯ߱2005⎏06᱿ણ౺ҙŊ቏ ʀ֗ȯ߱2005 05⎏06 6᱿ણ౺ҙŊ቏ ౺ ણず૽ᙜ⳷126‫׻‬ણᮝӷᙹकⳖ ણ ણず૽ᙜ⳷ 126 26‫׻‬ણᮝӷᙹकⳖ ‫׻‬ણᮝӷᙹकⳖ ӷᙹ ΔŊ˫‫ד‬࿲ഩഺʊ᮹‫߸׳‬Ԋ͗቏ણ Δ Ŋ˫‫ד‬࿲ഩഺʊ᮹‫߸׳‬Ԋ͗቏ણ ʊ᮹‫߸׳‬Ԋ͗቏ણ ͗ ずΔ⩊᱿150‫ߡ׻‬も˅ᙟણᮝȯ ずΔ⩊᱿ Δ 150‫ߡ׻‬も˅ᙟણᮝȯ ߡ も˅ᙟણᮝ ણ ࣑Ⴄ⫏᜺ぜ‫Ⳗר‬ɺᔎიଭ቏ણず᱿ ⫏ ɺᔎიଭ቏ ᔎ ણ ߡもણᮝ˅ᙟ⤺ԬकŊʬ͹͐቏ણ ણ ⤺ԬकŊʬ क ͐቏ ず໽ሷણᮝ᱿ߡも⣶⸆ሩ⬹ೊ〙ȯ ણ も⣶⸆ሩ ⣶ 〙

ߡもણ⠛˅ᙟʙ˶ഘሶৄ֢ं

http://www.cityu.edu.hk/fb

ߡもણᮝ˅ᙟ⤺Ԭ

ƞ

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1996౺ԡⲄ 6ञᙐ70घ⿵झ̔ずዮ ⎊⤺Ԭ૪ᅡ˫͗Ŋ₎ሷ400‫׻‬቏ણずણᮝُߡもણᮝ‫⎞א‬቏ણず᱿˅ᙟ⤺Ԭņ2005⎏06ણ౺ԅሷ200घː‫⎞א‬Ň

ᙙՒ␕⃢

ʑẠῃ⫝ሶ⏀ᗯ ߡもણᮝ⎞቏ᛸણᮝɺ‫׺‬ӛᙹ⫝ሶŊᇶⳤℋघӴˁᛸ ߡもણᮝ⎞቏ᛸણᮝɺ‫׺‬ӛᙹ⫝ሶŊᇶⳤℋघӴ ‫׺‬ ŊҠ๸̈́ῃņ2005౺9ሶŇȯ ŊҠ๸̈́ῃņ Ҡ๸̈́ῃ 2005 2005౺ ౺9ሶŇȯ ሶŇ

˅ᙟᮝ⧄࣪ ͗ᛸ˅ᙟ᱿ߡもણᮝ⎞቏ᛸણᮝ⊌㈪ɺࡩŊʻ᳈˅ᙟ ˅ᙟ᱿ߡも ቏ᛸ ᄽջŊ೘Ἴߡも‫⦯ה‬ȯ Ŋ೘Ἴߡも‫ה‬

ߡもણઈ⦹฾‫ט‬ ͗⎊ʘ㓤‫څ‬቏‫ٻ‬ዾ‫ۄ‬Ꮘણず᱿ણᮝHenrik ͗⎊ʘ㓤‫څ‬቏‫ٻ‬ዾ‫ۄ‬Ꮘણず ዾ‫ ۄ‬ણ ᱿ણᮝHenrik Jensen⦦㖧ȵࡆञ̤ Jensen en⦦㖧ȵࡆञ̤ ⦦ ᅠఱʑൔŊӛҘ˅ⳇᅞ͵Ŋዮ⎤⥑Ј҅ⳖŊ⩕ໟⳆ‫⎊͗׻‬क߸᱿ ᅞ͵ ‫׻‬ ˅ᙟણᮝӮ‫ט‬ʑߡᄽջ☧とʠㇷŊ‫ˉרב‬⣫ᅞࡆఱ᱿⎧ᘣȯȶ‫׺‬ ߡᄽ ᑂ͗⎊‫څ‬቏‫ٻ‬ዾ‫ۄ‬Ꮘણず᱿˅ᙟણᮝAnja ᑂ͗⎊‫څ‬቏‫ٻ‬ዾ‫ۄ‬Ꮘણず᱿˅ᙟણᮝ ዾ‫ۄ‬ Anja Marie BorringŊ ˫‫⎊͗ד‬ോߡሮᙹংञણņUniversity ˫‫⎊͗ד‬ോߡሮᙹংञણņ ሮ University of MannheimŇ᱿ ˅ᙟણᮝKarolin l Kirschenmannʬᛖሷ‫׺‬฾ȯ Kirschenmannʬᛖሷ‫׺‬฾ȯ Kirschenmannࠎ⤵㖧ȵņࡆञŇ⩕̷ሷ⫖⎏ॖᔖ᱿฾⤌Ŋ Kirschenmann nm ࠎ⤵ ࠎ⤵㖧ȵņࡆञŇ⩕̷ሷ⫖⎏ॖᔖ᱿฾⤌Ŋ

Henrik Jensen

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‫ᤫ׶‬ ᱿⊚‫ڂ‬ ‫ۄ‬ણず khuis ⎞