Farm Animal Voice 192 by Compassion in World Farming

Issue 192 – Winter 2014

END THE CAGE AGE

Compassion’s biggest campaign, ever

AN ARMY OF VOICES

Fighting to protect farm animals

CHANGING THE CONVERSATION

Food and farm animal welfare makes headlines

Joanna Lumley speaks out against Gadhimai Page 16

I S S U E 19 2

FARM ANIMAL VOICE CONTENTS

UPDATE 4 News update 6 Farmageddon Our army of voices is gathering strength 8 Labelling Matters campaign Rosa’s report on her 39-day European tour INSIGHT 12 Dutch Innovation to End Cages Happy hens, innovative farming – and not a cage in sight INSPIRATION 14 Compassion in China Pigs, progress and awards!

18 Changing the conversation Compassion’s year in the news 20 Educating the next generation How your support is helping Compassion continue the fight against factory farming ACTION 16 Joanna Lumley leads the Gadhimai protest Thousands come together to end cruel salughter 21 Celebrating Life How gifts in memory leave a legacy of Compassion 22 Fundraising for Compassion Ideas to help even more farm animals

Editor Richard Brooks Production manager Sarah Bryan Design Neo – weareneo.com Farm Animal Voice Compassion in World Farming, River Court, Mill Lane, Godalming, Surrey, GU7 1EZ, UK Enquiries Tel +44 (0) 1483 521 950 (lines are open Monday to Friday, 9am – 5pm) Email supporters@ciwf.org Compassion in World Farming is a registered charity (England and Wales), registered number 1095050. Our Patrons Jilly Cooper OBE, Peter Egan, Princess Alia Al Hussein of Jordan, Dame Penelope Keith DBE, Bruce Kent, Joanna Lumley OBE, Sir Peter O’Sullevan CBE, Jonathon Porritt CBE, Sir Crispin Tickell GCMG KCVO Front cover Shutterstock

WELCOME

10 COMPASSION LAUNCHES ITS MOST AMBITIOUS CAMPAIGN TO DATE

elcome to the Christmas issue of Farm Animal Voice. As 2014 draws to a close, I can’t help but reflect on what a transformational year it has been, all thanks to you, our amazing supporters. From the launch of our book, Farmageddon, to placing animal welfare at the heart of China’s growing agricultural industry, you are driving a revolution. More and more people around the world are joining forces with us: politicians, farmers, food companies, consumers – our message is really getting out there and sparking public debate like never before. And next year looks set to be even more exciting following the launch of our most ambitious campaign yet – End the Cage Age – which aims to eradicate all cages for billions of animals, once and for all. The wellbeing of farm animals always has been, and always will be, Compassion’s reason for being. Factory farming must end and be replaced by a fairer food system, where human needs are met, the environment is protected and animals are respected as sentient beings. We will achieve this vision because of your commitment, your determination, and your passion. You are a force to be reckoned with. Thank you.

COMPASSION’S CHRISTMAS CARDS Check out supporter Carole Brown’s photograph of gorgeous Highland cows, the stars of this year’s limited edition Compassion Christmas cards! For just £5, you’ll get a pack of 10, with free postage and packaging. Please call +44 (0) 1483 521 953 to place your order by 10th December.

Philip Lymbery Chief Executive

For other fundraising ideas to help Compassion’s vital work to end factory farming, please turn to page 22.

My personal blog is available at: philiplymbery.com or you can follow me on Twitter: twitter.com/philip_ciwf ciwf.org

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FARM ANTIBIOTICS MAKE HEADLINES The overuse of antibiotics in livestock farming has been making headlines. Radio 4’s flagship news programme, Today, discussed the severity of antibiotic resistance and the role that agriculture plays in this. The medical and human health community is fast recognising the need for greater control of antibiotics in human health but there is less awareness of the issues surrounding antibiotic over-use on farm animals. At a recent seminar, a representative from the Swedish Ministry for Rural Affairs stated: “Antibiotic bacterial resistance knows no borders. We need to move away from antibiotic use that masks poor animal husbandry. Healthy animals do not need antibiotics. We are all responsible, doctors, vets, policy makers, consumers.” The Alliance to Save Our Antibiotics, of which Compassion is a founding member, has launched a petition with 38 Degrees. Please sign and share the petition at ciwf.org.uk/antibiotics

NEWSPAPER EXPOSES POULTRY INDUSTRY An investigation carried out by The Guardian newspaper uncovered a catalogue of hygiene failings in the poultry industry. Industry hygiene standards are designed to prevent the contamination of chicken with the potentially fatal campylobacter bug, but The Guardian claims rules are being flouted on farms and where the meat is processed, risking consumers’ health. Our CEO, Philip Lymbery says: “We congratulate The Guardian on this investigation showing the murky depths to which factory farming of chicken has plunged and the risks this poses to human health. I call on the government to take urgent action to tackle this serious public health risk. “It should be recognised that producing chickens intensively in stressed conditions is likely to lower their immune system and worsen problems with disease.”

EU COMMISSION STALLS ON SUSTAINABLE FOOD Disappointingly, the European Commission has yet to publish its communication on sustainable food. This long overdue report should outline how Europe plans to produce food for everyone sustainably. We have tried to fill this gap by producing our own report: A Sustainable Food Policy for Europe. Our food system needs a radical re-think to move away from factory farming which devastates the environment, our health and keeps animals confined in inhumane conditions. This is what the Commission’s communication should be saying. Our report is based on publications by UN bodies such as the Food and Agriculture Organization, the United Nations Environment Programme and on the findings of a wide range of scientific research. You can read Compassion’s report in full on our website at ciwf.org.uk/sustainablefood

WOOLWORTHS TAKES SOUTH AFRICAN SOWS OUT OF STALLS Major South African retailer, Woolworths, has taken the ground-breaking step of only selling fresh pork that is produced without the use of sow stalls. This announcement is a hugely welcome development and comes after years of hard work on this issue by Compassion in World Farming in South Africa. Speaking from Cape Town, our South Africa director, Louise van der Merwe, says: “We are extremely pleased that Woolworths and their pig farmers are changing the way sows are treated. We hope that other producers will soon follow suit.” Following Woolworths’ announcement, the second largest supermarket chain in South Africa, Pick n Pay, has committed to source all of its pork from farmers who do not use sow stalls by December 2016. We are hopeful that more and more South African retailers will now pledge to give a better life to pigs.

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WASH UP FOR FARM ANIMAL WELFARE

UNILEVER TO CRACK EGG INDUSTRY DILEMMA In an industry-leading step, Unilever, has committed to searching for humane alternatives to the practice of killing male chicks in the egg industry. Since most commercial egg production uses specialist breeds deemed useless for meat, and as the males won’t lay eggs, they are killed shortly after hatching, leading to the destruction of many millions of chicks every year. Unilever has pledged funding support for technologies that would “eliminate the culling of male chicks in the industry”. The aim is to be able to determine the sex of chicks before they hatch. The company is also looking at ways to replace eggs altogether as an ingredient in some of its products. Unilever’s decision could save over one million male chicks every year from what is often an inhumane death. Our CEO, Philip Lymbery, says: “This is a hugely welcome development and has the potential to change the egg industry globally for the better. I am proud that Compassion in World Farming, along with colleagues at Farm Forward, The Humane League, and The Humane Society of the United States, has been able to work with Unilever on developing this new commitment. “I am truly excited by this new pledge, which I hope will lead to an end to the killing of male chicks, a seemingly intractable problem until now.” Unilever has a track record of making animal-welfare friendly commitments. Most recently, the company committed to going cage-free on all eggs used in North America, and it is already more than half way there.

If you’re after a last minute Christmas present then we’ve got a suggestion for you: Why not splash out on some luxurious Dr Bronner’s soap?

f you need more of an incentive than the brownie points that giving these vegan-certified organic soaps will earn you, then how about the fact that you’ll also be helping to end the biggest form of animal cruelty on the planet? From October 2014 to June 2015, Dr Bronner’s is donating 20p to Compassion for every 473ml and 946ml bottle of liquid soap sold in the UK. This means every purchase will support the fight against factory farming.

Our CEO Philip Lymbery said: “We are thrilled Dr. Bronner’s have decided to support our campaigns and improve conditions for farm animals. Their dedication to sustainable environmental and farming practices fits perfectly with Compassion’s drive for a fairer and healthier future food system.”

Michael Bronner, Vice President of Dr. Bronner’s said: “Dr Bronner’s is so excited to support Compassion in World Farming. We are very concerned about the effect our shopping and eating habits have on the world around us. Compassion is working to improve quality of life and conditions for farm animals – benefitting human health, the environment, and animal welfare.” You can find out more about Dr Bronner’s and where to shop online via ciwf.org.uk/DrBronner

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FARMAGEDDON THE FIGHT CONTINUES

Factory farming may still be the dominant form of livestock production, with many calling it “progress”. But every mind we change takes us a step closer to tipping the scales against factory farming for good. Together, we really are spreading the word about better food and farming. Now that’s progress!

TAX PAYERS’ MONEY

Whilst speaking at the India for Animals Conference in Jaipur, Philip gave a stark warning that the hyperindustrial farming model could push India to breaking point. Government minister, Mrs Maneka Gandhi, praised Compassion for being one of the best lobbying organisations tackling farm animal cruelty.

We’ve just delivered your 55,000name petition calling on the ‘leader’ in sustainable development, the European Bank for Reconstruction and Development, to stop using tax-payers’ money to fund factory farming. Thanks to everyone who signed, this could be the start of a financial revolution for farming!

2015 looks set to be another busy year for Farmageddon, with Philip speaking at the Oxford Real Farming Conference in January and the Farmageddon paperback launching in March 2015.

THROWING THE BOOK AT FACTORY FARMING Compassion’s book, Farmageddon, continues to capture media attention around the world. Compassion CEO, Philip Lymbery, has spoken at the Decatur Book Festival, the biggest independent book festival in the US, as well as a leading industry conference in South Africa.

Farmageddon (now on its sixth reprint!) is available to buy from all good bookshops. The paperback edition will be published by Bloomsbury in March 2015.

UNITED, WE STAND Compassion is a far stronger force for change thanks to you. Thank you so much for continuing to be a part of the army for a better, truly progressive food system that’s kinder to animals, people and our planet. Together, we will tip the scales against factory farming.

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AN ARMY OF VOICES TO END CRUEL, CRAZY FACTORY FARMING We recently held a supporter gathering in London to share thoughts on why factory farming must end. The day, and the appeal sent to those who could not attend, generated an amazing array of passionate responses. From stamping out animal cruelty, to protecting the environment and improving our health, it seems we are an army of voices truly united by our desire to end to factory farming. We will send 100 of the powerful responses we received to UK Secretary of State for the Environment, Liz Truss, to make her aware of our strength of feeling, and directly tweet your views to the EU Commission. You can still add your voice here: ciwf.org.uk/army

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Hungary France

Germany

P LU C K Y R O S A A WHISTLE-STOP TOUR OF EUROPE

For 39 days and nights during August and September 2014, campaigning chicken, Rosa, visited 21 European countries, calling for clear, honest labelling of chicken meat. A huge thank you to everyone who followed her on Facebook or Twitter, and who signed our massive 500-page long petition.

he European Commission is reviewing poultrymeat labelling this year and Rosa is calling for clear labelling to become mandatory. The 39Days4Rosa tour demonstrated, in a highly tangible way, that people from across the European Union want to know the method of production of the food they buy.

Thank you so much to everyone who signed it, and for the amazing support Rosa also received on social media. Rosa also caught the eye of officials from across the EU and around the world. She met the European Commission’s Head of Animal Welfare in Paris, the Lithuanian Government’s Director of Agriculture and Food in Vilnius, and the Danish Agriculture Minister’s representative in Copenhagen. At her arrival ‘ceremony’ in Brussels on Day 39, she was received at Place du Luxembourg by around 70 MEPs, officials and staff from animal welfare organisations.

Rosa was animated by a team of three plucky volunteers from the UK: Tamsin French, a free-range chicken farmer from Devon; Johanna Olsson, an Animal Science student from Berkshire; and Sam White, a film maker and artist from Essex. But the tour was also made possible by the incredible support of 19 animal welfare organisations working together across Europe.

Although Rosa’s tour is now over, her legacy lives on. Rosa presented a film of her tour to MEPs at Eurogroup for Animals’ #Act4Animals conference at the European Parliament on 7th October, and met Member State ministers at a European Council meeting in November.

As a result of this fantastic collaboration, Rosa created headlines in all of the 21 countries she visited, appearing in over 170 news articles – and on national TV across Europe. We estimate her actual media reach was 100 million European citizens and consumers.

On your behalf we will continue to campaign for clear, honest labelling on all animal produce and ingredients across Europe. This will give consumers the information they most want to know: ‘how was this animal kept?’.

Rosa’s tour culminated in delivering a petition to the European Commission containing the signatures of 85,477 EU citizens from all 28 Member States.

BAFFLED BY CURRENT FOOD LABELLING? Are you baffled by food labelling when you go shopping? To help people shop for higher welfare products, we’ve produced a handy food guide, which scores the most popular labelling systems based on their animal welfare potential. Order your guide online at ciwf.org.uk/foodguide or direct from our Supporter Engagement Team. It is also available to download in French from ciwf.fr

DAY 1: Tamsin (aka Rosa), dons her Rosa costume and sets off from Compassion HQ, Godalming on her 39-day tour of Europe

Rosa visits 21 countries â&#x20AC;&#x201C; making friends in every city â&#x20AC;&#x201C; and inspiring 85,477 people to sign the Labelling Matters petition along the way

DAY 39: Rosa celebrates the end of her tour with supportive MEPs in Brussels

ACTION

IT’S TIME TO EVOLVE In October, Compassion in World Farming launched its most ambitious campaign to date: to End the Cage Age for all Europe’s farm animals.

ages symbolise all that is wrong with factory farming. They confine. They thwart many natural instincts. Despite this, over 700 million farm animals (hens, pigs, rabbits and even ducks) are caged every year across the EU.

Our campaign launched with the release of our new film, Time to Decide, which calls for this generation to take a stand against cages. Have you seen the film yet? Over 150,000 people have, including stars from the TV and pop world such as Toyah Willcox, Flavia from Strictly Come Dancing, Kate Ford, Paul O’Grady and TV vets Emma Milne and Marc Abraham; they are spreading our Cage Age message on Twitter to thousands of followers. You can join them, and see the film for yourself at ciwf.org.uk/cages. Please do share it with your friends and family and help spread the word about caged farming. The release of our campaign film was quickly followed by the release of our latest investigation into rabbit farms in Europe, which has already been covered by The Sunday Times and The Daily Mail. Did you know that rabbits are the second most farmed animal, and the most caged farm animal, in Europe? Over 330 million rabbits are farmed every year in the EU, and almost all of them are raised in cages.

Compassion’s Investigation Unit visited 16 farms in five countries (Czech Republic, Cyprus, Greece, Italy and Poland) during the summer of 2014 and uncovered appalling cruelty. Time and again, our team found animals in unspeakable conditions, the most barren environments imaginable, dependent on the routine use of antibiotics just to keep animals alive.

JOIN THE CAMPAIGN ONLINE AT ciwf.org.uk/cages s ign our petition to help Europe’s rabbits l earn more about our rabbit investigation s ee our film, Time to Decide ecome a b founding funder of End the Cage Age

Compassion is calling on Members of the European Parliament and the Agriculture Ministers of all 28 EU countries to ban the use of all cages in rabbit farming. You can sign the petition to help Europe’s rabbits, as well as watch our footage and learn more about the rabbit investigation, by visiting ciwf.org.uk/cages And last but not least, a massive thank you to every single founding funder of the End the Cage Age campaign. At the time of going to press, 3,429 supporters have donated a phenomenal £72,373.19 towards our initial fundraising target of £150,000. Without your generous support we would not be able to undertake such an ambitious campaign that seeks to end such cruelty. If you haven’t already done so, please consider supporting End the Cage Age today. Every penny you give will be dedicated to fighting caged farming. You can become a founding funder by visiting ciwf.org.uk/cages

EACH GENERATION DECIDES WHAT CRUELTY IT WILL TOLERATE Our latest film, Time to Decide, was launched in October 2014 to support the campaign. The film explores the positive steps taken by previous generations to reject cruelty such as bear baiting and dog fighting. We believe that our generation must now decide to abandon the cruelty of caging farm animals. Forever. The film is already inspiring celebrity ‘Cage Age Fighters’ to pass on the message to millions more people:

Marc Abraham, TV vet:

Stephen Fry:

Keeping animals in conditions where they could not survive without high levels of medication is perverse in the extreme. Is this really what we developed veterinary medicine for, to prop up a broken farming system?

If you care about animals I implore you to watch this video. It's Time to Decide.

Paul O’Grady MBE:

#EndTheCageAge

I urge you to support Compassion in World Farming and put a stop to caged animal farming. Let’s #EndtheCageAge, we can do this!

STOP PRESS: BEGINNING OF THE END (OF THE CAGE AGE) See the film for yourself at ciwf.org.uk/cages and help spread the message by sharing with friends and family.

RABBIT Our campaign is already making headway. INNOVATION AWARD Compassion is proud to have awarded German food 2014 wholesaler, BreFood, with our Rabbit Innovation Award. BreFood’s work with partners in China has moved ALL the rabbits in its supply chain from cages into open pens, benefitting over 1.2 million rabbits a year!

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ACTION

BEYOND THE BATTERY CAGE: HAPPIER HENS AT THE RONDEEL FARM Caught on camera by staff from Compassion

INSIGHT

DUTCH INNOVATION ENDS THE CAGE AGE It is possible to move BEYOND THE CAGE AGE and one Dutch company is doing just that. The Rondeel system, owned by the Dutch Venco Group, is a unique, large-scale commercial barn system for laying hens with huge animal welfare potential.

njurious feather pecking is a major problem in commercial laying hen farming, and in extreme cases can even lead to cannibalism amongst the flock. In many production systems, this is the justification for “de-beaking” laying hens – where up to half of the bird’s beak is amputated using a red hot blade or infra-red beam, causing acute pain and tissue damage.

The EU beak trimming ban is due to come into force in the UK in 2016, but there are still concerns that the industry is not yet ready to prevent cannibalism and feather pecking in current egg laying production systems. If everyone followed the Rondeel example, beak trimming could be a thing of the past. There are currently three Rondeel farms in The Netherlands, each accommodating up to 30,000 birds. Each barn has a characteristic circular design which is split into 10 sub-units each housing 3,000 hens. Each unit has three distinct areas which give the birds more freedom to choose their own environment and express their natural behaviours. This has been proven to help prevent injurious feather pecking.

night quarters in the inner sections have separate areas for feeding, nesting, laying and perching. The incredibly well thoughtout system has won the maximum 3-star rating of the Dutch welfare group Dieren Bescherming, an accolade that’s usually only given to organic systems. The Rondeel farms are currently based in The Netherlands, but its owners are pushing for the franchise to be sold into many more countries – a move Compassion would wholeheartedly endorse as it could benefit millions of animals in the years to come.

The Rondeel system demonstrates that it is possible to rear laying hens on a commercial scale with higher standards of animal welfare and without the need to trim beaks. And not a cage in sight! 1 Night quarters for nesting, laying & perching

By providing a diverse and interesting environment, the Rondeel system has demonstrated that beak trimming is not necessary. More producers should follow this example – moving beyond the cage and without the cruelty of de-beaking.

Protected outdoor 2 area for dust-bathing, foraging & ranging Outdoor woodchip 3 area for scratching & foraging 4 Egg packing & storage area

Rondeel’s defining features include access to protected outdoor areas with soil, natural light and tree cover, where dust-bathing, foraging and ranging are commonplace; and multi-layered

Illustration of a Rondeel Farm system

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I N S P I R AT I O N

MAKING AN IMPACT IN CHINA

China is home to more than 680 million pigs – more than half the world’s pig population. Chinese meat consumption has risen rapidly since the mid-2000s, and with it has come a drive for more intensive farming.

he number of new mega pig farms is rapidly increasing, many of which incorporate the worst elements of western intensive systems – such as sow stalls and farrowing crates, barren environments and routine animal mutilations.

operate higher welfare pig production systems. The farms demonstrated key elements such as farrowing without cages; enriched environments with straw, and avoidance of mutilations such as tail docking or castration. Compassion also hosted a conference where European experts in pig production gathered to give their views on how to drive farm animal welfare forwards – through practical and innovative solutions – and how this can ultimately make for a successful business for pig producers in China.

But there is good news! The connection between how farm animals are kept and the quality and safety of the resulting food is starting to be recognised in China. The timing is right. We need to grab this opportunity with both hands and steer China away from the mass factory farming of pigs towards a higher welfare approach. But we need your continued support to make this happen.

The conference ended with a presentation of the first Good Pig Production Awards (pictured above) which recognise Chinese producers for improving pig welfare, food safety and environmental standards. Eight out of the 13 winners for 2014 were present at the London event and proudly accepted their awards – a first award for any pig producer in China. Further awards were presented at an Animal Welfare Forum in Beijing on 11th October.

Thanks to you, Compassion is already having a positive impact on the lives of pigs in China. For the past year, we’ve been working with a government-backed organisation – the International Cooperation Committee of Animal Welfare (ICCAW) – in China to help bring higher welfare practices into local pig production.

We estimate more than 750,000 pigs are set to benefit every year from the winners’ commitments and practices. With your continued support we have the potential to improve the lives of millions more animals by inspiring more Chinese farmers to choose a higher welfare future.

Part of this programme has focussed on education, and Compassion is proud to have recently hosted a producer study tour in the UK. Delegates from China visited a number of farms to see for themselves how to

These higherwelfare pigs are a traditional Chinese breed, caught on camera by Compassionâ&#x20AC;&#x2122;s representative in China, Jeff Zhou.

BECAUSE OF YOUR SUPPORT, COMPASSION IS SPREADING TO CHINESE PIG FARMING.

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#NepalSayNo

JOANNA LUMLEY SPEAKS OUT AGAINST GADHIMAI At the time of Farm Animal Voice going to print, we are just a few weeks away from the Gadhimai slaughter festival in Nepal, where we fear hundreds of thousands of animals may be inhumanely slaughtered in sacrifice to the goddess Gadhimai.

our protest which appeared in The Daily Mail, The Times and The London Evening Standard, as well as key Nepalese publications.

n November 28th and 29th our Investigations Unit will be in Nepal documenting this festival, to help arm the animal protection movement with the evidence we need to stop future festivals.

We know a UK-based campaign isn’t going to be enough. We need international pressure on Nepal to stop this festival. So, we have orchestrated an international campaign, rallying the support of animal protection groups in over 20 countries, all of whom have contacted their Nepalese Embassies. And our rally in London was supported by protests the same week in Nepal, India, Germany, and the USA.

Whatever the outcome, Compassion would like to thank the 124,610 people around the world who signed our petition and sent campaign postcards to the Nepalese Government. It wasn’t in vain. When we began lobbying the Nepalese Government and the Embassy in London earlier this year, we were completely ignored. But we wouldn’t settle for that. Our amazing supporters stepped up to the mark, making phone calls, submitting travel visa ‘rejection’ forms for Nepal, writing hundreds of letters and sending thousands of postcards in protest.

We’ve now had word from Nepal that the government is aware of this international pressure and we have met with the Embassy in London. Huge efforts are also being made by our partners Animal Welfare Network Nepal and other local animal protection groups to prevent the export of animals from neighbouring India to Nepal. If these are successful they could see the numbers of animals slaughtered vastly reduced.

#NepalSayNo On 11th October, around 200 Compassion supporters came to London, from as far afield as Dundee and Angelsey, to call on the Nepalese Embassy to take action to stop the Gadhimai slaughter festival. Compassion patron Joanna Lumley led the protest and handed in the petition to the Embassy.

We’ll update you on the festival in the next issue of Farm Animal Voice, but do visit our website ciwf.org.uk/ gadhimai after the festival when we hope to have news from our investigators on the ground in Nepal.

Your actions have not gone unnoticed. Ambassadors have sent our petition to their counterparts in Nepal, along with more than 20 press articles featuring

❝

I love Nepal – both the land and its people. The Gadhimai animal sacrifice festival entails horrendous animal suffering and is a complete anomaly in this wonderful country. I urge the Nepalese Government to end it as a matter of urgency. Joanna Lumley, speaking at our London rally

❞ CAMPAIGNERS, BE INSPIRED! “Don’t let anyone tell you that ministers, prime ministers, heads of state, don’t take any notice of demonstrations. Of course they do. You may not be able to see them through those tinted windows, but they can certainly see you.” Long-time friend of Compassion, Stanley Johnson’s latest autobiography offers insight to cheer all active campaigners – and also refers to Compassion as “a wonderful organisation”.

Stanley I Resume by Stanley Johnson is published by The Robson Press, H’back £25

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I N S P I R AT I O N

HELPING THE

t Generati on x e N TACKLE FACTORY FARMING Compassion’s Welfare & Education Development Manager, and one-time teacher, Phil Brooke has been educating new generations about factory farming for the past 16 years. Here he reports on how your support is educating tomorrow’s consumers.

his morning as I write, a note has arrived in the post. A teacher of 13-14 year-old students with special educational needs has taken the trouble to write about our recently updated Farm Animals & Us educational film: ‘It’s an excellent DVD getting pupils to think about animal welfare. It really engages the pupils and gets them to think about farm animals in a new light.’ I find this so encouraging. I oversaw the production of the original film back in the year 2000 and we must have distributed over 10,000 copies in the succeeding years, first as a video cassette, more recently as a DVD. Today it is being seen by a whole new online generation thanks to YouTube. Teachers can also view and download the Farm Animals & Us films at ciwf.org.uk/education

You Are Amazing! With your support, Compassion’s education programme, and all of the work we do, is helping us connect with people who can change millions of animals’ lives. Please do tell your friends and family about our work and encourage them to be part of our movement to end the biggest cause of animal cruelty on the planet.

Thanks to your generosity, Compassion is able to continue working to help the next generation fight factory farming. Here are just some of the ways your support is making a difference:

THANK YOU.

T raining and expanding our network of volunteer educators who, through Compassion’s speaker service, directly educate thousands of school children. P roducing engaging and inspirational classroom teaching resources like films and activity packs to enable animal welfare to be taught in every classroom. E ncouraging higher-welfare farms to open their doors and educate on how farming can be both humane and sustainable. orking with colleges and W universities to influence the next generation of vets, farmers and food industry leaders who will someday have the power to shape the future of food and farming.

SUPER SUMMER RAFFLE WINNERS Thank you to all those who supported Compassion by entering our summer 2014 raffle. Your support means that we can continue to promote new resources and develop new approaches to help the next generation fight factory farming. 1st prize, £2,000: Mr R Russell, Derby | 2nd prize, £1,000: Mrs S Lloyd, London 3rd prize, £500: Q Arnold, Macclesfield | Seller’s prize, £500: J Du Feu, Bristol

CELEBRATING LIFE A gift in memory of a loved one is a positive, meaningful way of commemorating a life. Supporting a cause important to someone special can honour their memory while reaffirming the values and priorities shared with that person.

any Compassion supporters choose to do this by suggesting donations in lieu of flowers at a loved oneâ&#x20AC;&#x2122;s funeral or memorial service. These gifts have a special significance and make a real contribution to the fight against factory farming.

Some people know that they would prefer memorial donations in lieu of flowers for their own funeral. If this is something you think might be important to you, tell family members of your wishes.

If you have any questions about supporting Compassion in this way, or you wish to make a gift in memory, please contact Hannah Child, In-Memoriam Adviser Telephone: +44 (0)483 521 953

Email: inmemory@ciwf.org.uk

THANK YOU. 21

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ACTION

HELP FARMING EVOLVE Compassion needs YOU to help break Europe’s farm animals out of cages.

e need as many people as possible to get out there to raise funds and awareness so that all farm animals have a life worth living. And with Christmas and the New Year in a matter of weeks, what better time to do so?

GET SPONSORED

NEW YEAR CHALLENGES

Whether it’s a run, a bike ride or even a prolonged hop in aid of Europe’s 700 million caged farm animals, let us know how we can support you in your sponsored event.

Don’t worry if you’re too busy over the festive period – you can still help! Consider a challenging New Year’s resolution, and ask your nearest and dearest to sponsor you. Perhaps give up a habit, try out a different lifestyle, or even take on a new activity.

You can help us End the Cage Age in whatever way suits you best, but here are a few ideas to get you started...

IN THE WORKPLACE Add an element of competitiveness to your workplace with a pyjama day, a bake-off, a quiz, or an ‘on your knees’ egg and spoon race like our very own ambassador, Joyce D’Silva (below)!

COMMUNITY EVENTS If you’re a keen baker, jam-maker or crafter, why not put your talents to good use and sell your wares at a local fair? You could also consider holding a tombola or ‘guess the weight of the cake’ competition.

RETAIL THERAPY Organise a bag-pack at your local supermarket, or use Give as You Live for your online shopping. Shop with retailers such as M&S and ‘Not on the High Street’, and contribute to Compassion without even putting your hand in your pocket! Visit giveasyoulive.com and select Compassion as your chosen charity.

CLEAR THE CLUTTER After the Christmas pud is all eaten and you have more pairs of socks than you know what to do with, have a car boot sale, or sell your unwanted goods on eBay in aid of Europe’s caged farm animals.

Don’t forget, there are more handy hints and tips to help you get started. Read more on our fundraising web pages at ciwf.org.uk/fun 22

ACTION

JAMES WEST –

THE SIR PETER O’SULLEVAN

GIVE THE GIFT OF

CAGE AGE HERO

TRUST CHRISTMAS CARD

COMPASSION

We are so proud of our campaign manager, James West, for cycling all the way from London to Paris in September with his father, Graham. With your support, the duo raised an astonishing £3,561.11 from their adventure, for which we are incredibly grateful. James said: “My dad and I enjoyed cycling to Paris. There were some really long days on the bike but the amazing generosity of our supporters helped push us on – especially up the hills. Arriving into Paris and cycling to the Eiffel Tower was an incredible experience. All nicely topped off with a glass or two of champagne on arrival!” For any last minute sponsors, please head to James and Graham’s JustGiving fundraising page: justgiving.com/west2paris

Every year, proceeds from the sale of Sir Peter O’Sullevan’s Christmas cards are shared between six leading animal welfare charities, including Compassion in World Farming.

Do you have a friend or relative who loves farm animals but is tricky to buy presents for? Perhaps the ‘gift of Compassion’ could be right up their street! With a suggested donation of £15, you can give a meaningful and worthwhile gift, helping farm animals worldwide. We’ll send the recipient: • a handwritten farm animal Christmas card • a farm animal badge • a personalised certificate

“They’re off and running” was painted by artist Mao Wen Biao and the message inside reads HAPPY CHRISTMAS. Each pack contains 10 cards with envelopes and costs £7.50 (plus p&p). Cards can also be personalised.

• a one-year subscription to our fabulous Farm Animal Voice magazine Get in touch with the Supporter Engagement Team to purchase your gift.

The design is also available as a greeting card (pack of 10) and left blank inside for your own message. Please post your order to: Agnes Zauner, Red Dot, 63 Rosendale Road, London SE21 8DY Email: mail@red.media.uk.com Telephone: 020 8333 1411

GET IN TOUCH If you would like to support Compassion in any of the ways mentioned above, or you have fundraising ideas of your own, our Supporter Engagement Team is here to help! Compassion in World Farming, River Court, Mill Lane Godalming, Surrey, GU7 1EZ, UK TEL: + 44 (0) 1483 521 953 (lines are open 9am – 5pm, Monday to Friday) EMAIL: supporters@ciwf.org WEB: ciwf.org.uk 23

ciwf.org

THANK YOU FOR BEING THE FORCE BEHIND COMPASSION. WITHOUT YOU, THERE WOULDNâ&#x20AC;&#x2122;T BE SUCH A POWERFUL ARMY OF VOICES FIGHTING FACTORY FARM CRUELTY. Compassion in World Farming, River Court, Mill Lane, Godalming, Surrey, GU7 1EZ, UK Tel: +44 (0)1483 521 953 Email: supporters@ciwf.org Web: ciwf.org.uk Compassion in World Farming is a registered charity (England and Wales), registered number 1095050.