Are your bank balance and wardrobe suffering from impulse shopping
“Women spend
billion
£1.6
on more than
500 million
items of clothing they will never wear.” “Placed on a
clothes rail, the great unworn would stretch miles.”
15,534
Sean Poulter, Daily Mail (2011)
Sean Poulter, Daily Mail
(2011)
“I came in to buy a handbag, but have walked out with no bag and came out with a pair of shorts and a top!�
Our primary research showed that 80% of our potential consumer impulse buy.
Despite being poor students we can’t help the emotional attachment of buying new clothes, especially that one item that somehow finds it way of making it into your wardrobe multiple times.
“Do you really need another grey t-shirt?�
Minimalist and clean graphics.
Shock Value! Seeing the total amount of their wardrobe will make customer want to buy less.
Reminds consumer of clothing they may have forgotten they had.
Good social aspect to the app, it offers users a chance to interact with others online.
However the data you send is only virtual. Essential Wardrobe would offer users a chance to meet up at swap shops and exchange outfits.
Encourages users to shop for more clothes and purchase item they don’t need. Essential Wardrobe would encourage customers to exchange clothes instead, saving money and wastage.
Encourages Nike’s customers to think about the clothes they buy and their impact on the environment.
Raises the awareness of eco and sustainable fashion and synthetics.
Nike’s Making app encourages budding designers and creatives to make smarter choices in the materials they use.
However app is suited towards a niche market. Majority of the population have no incentive to care about the materials of their clothes.
Offers talking points about sustainable and ethical fashion production and consumption.
Cheesy tone of voice?
“To reward frequent users, the top swappers are awarded kudos and spots on various leaderboards.”
Allows you to trade old clothes with friends without the hassle of hosting a party.
Good incentive to encourage user participation Easily integrates social media: Users can tag existing facebook photo’s and friends.
Takes you to your virtual wardrobe.
Find out your wardrobe statistics.
An archive of your previously worn outfits. A calendar for yours and other upcoming events in your area. Customising and sewing tutorials uploaded weekly.
This page contains your very own virtual wardrobe made up of the items in your closet.
#EW
This page will preview your chosen outfit.
The prevention and the cure to impulse shopping.