12. “LinkedIn Today” Using LinkedIn on a Daily Basis
11. Creating Your Own LinkedIn Group Image and headline Connections and recommendations Website links Components
Summary and specialties
Increase event attendance
Applications
Proven system of success
Experience Skills
Minimize efforts
Interests / associations / awards
Maximize effectiveness
1. Developing Your Profile
Generate new leads
Contact information
Increased business intelligence Eliminate non target attendees Identify target opportunities Obtain key business intelligence
Researching Event Attendees
Increases attendee contact
10. Events: Creating events, increasing Attendance & Converting Attendees to Sales Leads
Increases attendee qualification Increases lead generation Increases sales opportunities Multiple valid contact reasons
Eliminates prospect doubt
Multiple contact methods Maintain branding and awareness
Establishes credibility Converting Event Attendees Into New Leads
Recommendations
Increase new lead contacts
Adds value Increases profile views
Increase lead qualification
Increases inquiries
2. Adding Applications & Recommendations
Increase revenue opportunities
Increases new lead opportunities Multimedia marketing presentations Video presentations Applications
LinkedIn – Lead Generation“Roadmap”
Testimonials Sales sheets Technical data sheets Podcasts and webcasts
Thought knowledge leadership Quickly and effectively Increase prospect network Competitive differentiator
9. Establishing Yourself As A Thought Leader
Increase event attendance
3. Joining Groups
Increase inbound inquiries
Maximizes target prospect visibility and increases contact capability Extends market reach
Increase lead opportunities
Optimizes lead generation
Increase reach Improve prospect awareness
Establishes and maintains – Thought Knowledge Leadership
4. Posting Updates
Increase brand awareness Establish credibility
8. Maximizing Speed in Generating New Leads
Increases event attendance Generates inbound inquiries
Improve perceived value
Provides leads w/ contact information
Improve inbound inquires Increase lead opportunities Increase revenue
Acquire key business intelligence
5. Following Companies & Contacts
Establishes thought knowledge leadership Creates competitive advantage
Identify valid business reasons Notification of key decision maker changes
7. Engaging In Discussions
Generates new lead generation opportunities
Increases event attendance Increases new lead opportunities Increases target prospect visibility Increases contact capability
6. Adding Connections
How many you can invite Who you can invite How you can invite What if you violate
Rules