BREVARD MUSIC CENTER
ECONOMIC IMPACT
2015 STUDY
"Brevard Music Center is not only an important provider of cultural and academic opportunities to visitors, residents and program participants, but is also a strong economic driver for Brevard, Transylvania County and local businesses."
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prepared by Professor Inhyuck "Steve" Ha, Ph.D. Western Carolina University
$14.9 Million
Total economic impact for Transylvania County
$2.6 Million
Total taxes generated by BMC
$1.2 Million
Total state and local taxes generated by BMC
BMC RANKED #1 among reasons* to visit TC
31,000 ATTENDEES over 7 week festival
245 FTE JOBS
Full-time Equivalent (FTE) jobs supported locally by BMC despite seasonality * other than natural resources
%
99% OF RESPONDENTS WOULD RETURN TO BMC
TC Visitors* Average Night Stay = 8 Median Night Stay = 3 80% spend the night in TC * 60% from outside of Transylvania County
95% AGREE BMC IS VITAL TO MAINTAINING/GROWING TC'S REPUTATION AS AN ARTS & CULTURE COMMUNITY 84% OF LOCAL BUSINESSES BELIEVE BMC IS IMPORTANT TO THEM
65% AGREE BMC INFLUENCED THEIR DECISION TO SELECT BREVARD AS A PRIMARY OR SECONDARY RESIDENCE