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CORPORATE
IDENTITY
PRESENTATION
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COMPANY-
OVERVIEW
Diana’s Rhythmic Gymnastics combines ballet and creative movements to music, while working with ribbons, balls, hoops, ropes, and clubs. Our classes are designed to develop grace in movement, muscular strength/flexibility and build self-confidence. We are committed to providing a safe, fun and positive learning environment for the students.
37428 Centralmont PL., Suit B, Fremont, CA 94536
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Welcome to the Diana’s Rhythmic Club!
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DESIGN
Design Needs & Objectives
NEEDS
Originally named Starlite Gymnastics Academy for six years, we’ve now changed the name to Diana’s Rhythmic Gymnastics and continue to teach rhythmic gymnastics with the same dedication.
KEY COMPANY
Key Company Qualities:
OBJECTIVES
QUALITIES
OWNER
PERCEPTION
These classes are designed to develop grace in movement, muscular strength/flexibility and build self-confidence.
Owner Perception: The owner is asking to keep the silhouette of a gymnast in the logo to show flexibility and grace.
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SOLUTION 6
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Solution Since the name of the company was the owners name it made sense that the company’s name be in cursive. Also the cursive font portrayed elegance, rhythm, and movement, which are key factors in this sport. This font opened up the possibility to combine the gymnast’s silhouette and the capital “D” in the logo. Diana (the owner) specifically asked to have a silhouette of a rhythmic gymnast in the logo. So a new and improved was drawn up that was more energetic and had better color chemistry.
Diana’s Rhythmic Club
A full identity modification was to be created to solve the problems of the old logo and design. 15 original logo sketches were created, which were then digitally designed in black and white. The client selected her 5 favorites, which were to be recreated in color. Light and dark pink were chosen for the colors, this was an easy decision for these colors represented the company well and had a beautiful harmony together. Chennai Light, Mr. Leopolde, and Helvetica Narrow Regular were the fonts used.
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LOGO
REPRESENTATION
Logo Representation: The new and improved combination mark logo truly expresses the spirit of the group, it is sophisticated, creative, lively, dynamic, feminine, balanced, flexible, coordination, and strength. Supporting Elements
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You should not change the colors, font, and proportion of the design. You should always leave at least 1 inch of empty space around the logo. On dark backgrounds, reversed-out white should be used for logo color.
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OUR
TYPEFACE
Chennai Light, Mr. Leopolde, Tw Cen MT Condensed Helvetica Narrow
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COLORS
OPTIONS Gray & Pink Our colors are what give us our personality. They’re soft and clear.
solid coated PANTONE 695 C
solid coated PANTONE 203 C
Color plays an important role in our identity system.
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The final choices for the colors are dark pink solid coated PANTONE 695 C and light pink solid coated PANTONE 203 C. These colors have beautiful harmony together.
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WEB SIDE
This is our old website which does not exist anymore: starlitegymnasticsacademy.com Here is our new and updated website, it has a lot of white space to represent the light atmosphere we want. We used the same colors as in the logo, and nothing else. The website gives directions, information on the coaches, photo galleries, events, schedules, and a blog. All of this is accompanied with classical music that is often used in their dance routines: http://dianasrhythmics.weebly.com/
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http://dianasrhythmics.weebly.com/
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USAGE
EXAMPLES
Usage: The main uses for the new logo will be vehicle advertisement, business cards, stationary’s, competition display, apparel design, and web design. The logo must be presentable both in small and large sizes.
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STATIONERY Business Cards
42307 Osgood Rd. Unit G Fremont . CA 94536
18 Diana’s Rhythmic Club Diana Deschaux-Baume
Owner/ Director Head Coach
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408.806.5912 dianasrhythmics@gmail.com 408.806.5912 dianasrhythmics@gmail.com
408.806.5912 dianasrhythmics@gmail.com
Business Envelope 408.806.5912 dianasrhythmics@gmail.com
TAGLINE Diana’s Rhythmic Club
OUR 20
DECOR
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OUR
UNIFORM
Group Uniform : The uniforms include t-shirts, tank tops, sweatshirts, backpacks, hats, and leotards.
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USAGE
EXAMPLES
All of the gifts and apparel can be purchased online; this includes CD’s with the music to the routines.
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USAGE
EXAMPLES
We have two vehicles with the logo design, phone number, and website displayed on the sides. Also during events and promotions we will give away free calendars, cups, and pens with the companies logo, phone number, and website on it.
dianasrhythmicsclub.com
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408.
8
06
. 5 912
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OUR TEAM
Our target audience includes children 4 to 16 years old
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TABLE of
CONTENTS
2 I 3 I 4 I 3 I 3 I 6 I 8 I 10 I 12 I 16 I 14 I 16 I 28 I 34 I
Company Overview Design Needs & Objectives Usage Key Company Qualities Owner Perception Solution Logo Representation Our Typeface Colors Tagline Web side Usage Examples Our Studio Table of Contents
Design
I Irina Neumann
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COPYRIGHTS
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37428 Centralmont PL., Suit B., Fremont, CA 94536