Acushnet Rebrand

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Introduction

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Mission

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System

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Application

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04 Acushnet


Introduction

Population: ~10,600

a

Welcome Acushnet settled in 1659 as part of New Bedford, Massachusetts. It was later defined as it’s own in 1860.

Area: 19 sq. miles

It’s a little sleepy town that dedicates itself to growing apples and peaches. You won’t find any grocery or gas, but you’ll see a thriving community. In Acushnet, you know the people, and the farms.

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introduction

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We Work Hard For You.

The mission for this rebrand is to uncover what the town is all about, the farms. Acushnet is filled with open fields, and the farmers are what make the town flourish. Acushnet is constantly providing produce and welcomes everyone to enjoy it. Our farms are what attract outsiders to the town. The agriculture provides adventure to the small town.


Mission

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Mission

41.7224° N, 70.8952° Total Farm Stands: 9

Acushnet is consistent with the old fashioned look, and it's an important role in the town's hardworking spirit. Today, Acushnet contains some of the areas most beauitful houses and is well-known as a peaceful place to reside. This brand works to reflect the new age countryside and vintage taste the town has to offer.

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Seeds represent growth & agriculture

The farming is what makes the town of Acushnet notable. The logo depicts a strong statement with excitement. A bold serif bordered by seeds to tie in the modern country look of the farm town. The secondary logo represents an apple. It's the most produced crop of Acushnet. Apples stand as an icon for the town and are celebrated yearly at the Apple Peach Festival.


System

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2 in.

1 in.

1/2 in.


System

Rustic Tan

#D5B083

Brick Orange

#F15A29

Hay Brown

#563828

True Black

#000000

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Small Town Domaine Display ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 0123456789


System

Big Heart Sentinel ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 0123456789

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System

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Application

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Application

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Application

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ashione

Application

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Application

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