CLAUDIASINOSICH
POR TFO L I O 2020
CLAUDIA SINOSICH
PORTFOLIO 2020
About me Claudia Sinosich Hello, I’m Claudia Sinosich, a Product Service System Designer. I have a background in Product Design and Graphics. I worked as a Graphic Designer in The Philartist start-up that promotes cultural heritage, then I partecipated in a one-year User Experience project with my three-year thesis supervisor for Alcantara Spa and now I’m finishing my academinc record with Storyfactory, a company of consulting in the field of marketing and communication pioneer of Italian Corporate Storytelling, in which I cover the role of Junior User Experience Designer. In the last year I am specializing in Digital Transformation Process in Retail through my thesis project that was applied to Pastiglie Leone Company. I am an eclectic person with organizational and creative mind. I love to combine social context and design through creativity and intuition.
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CLAUDIA SINOSICH
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PORTFOLIO 2020
My Skills +
Product Management
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UX/UI Design
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Interest
Design thinking
Axure
Social And Urban Project
Agile method
XD
in 2019 Volunteering at Association
Digital Transformation process
Html & CSS
Fare Assieme
User Journey Map Theater
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Digital Stretegy
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Visual Design
In 2018 acting course at Teatro Obliquo Cinema Culture
SEO
Grapich
SEA
Motion Graphic
E-Commerce Strategist
Photoshop, Indesign, Illustrator
Fashion And Entertainment
After Effect
Collaboration with La Boca Central,
In 2017 Extra Course at Politecnico of Milan
Plastic Milano Ballet classes from 2002 to 2012, at the dancing school Danza e Movimento
CLAUDIA SINOSICH
Main projects 2017/20
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#01 Dec2019
Sneak Peek Uncover your creative path Sneak Peek guides young people (17-25) inside the creative industry to make aware decision around university and work through meetings and connections that Sneak Peek creates among its digital community composed by young people already in career, guidance and industry experts.. Team: Ilaria Castelli Idil Koc Gabriela Milewski Lucia Pierangeli Claudia Sinosich Matilde Vanucci Outcomes: Design Thinking methodology UX/UI Customer Journey and Storyboard Business Strategy & CashFlow
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CLAUDIA SINOSICH
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The Customer Journey Path
Business Strategy Sneak Peek estimates the penetrated market testing the market sending the landing page to 50 people. Among the 50 people the 100% was interested doing the free test, the 20% access to the standard version, the 15% said that it would buy the premium version only after they have tried the standard one. Based on that Sneak Peek estimates the growing of the penetrated market during the years. From June 2020 it will be the 8% of the served market then 10% the second year, 12% the third, 15% the fourth and 18% the fifth which is more or less the maximum we can reach according to the landing page’s result considering also the market research. After a market and competitors research, Sneak Peek defined the prices of our services. The service includes 3 packages: Standard = 1 meeting with the career counselors and the community = 59 € Medium = 3 extra meeting with the career counselors = 89 € Premium = 2 shadowing in companies, 3 meetings with career counselors = 249 €
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CLAUDIA SINOSICH
PORTFOLIO 2020
The community Each current user can become a helper after having achieved the awareness he/she needed about future choices and decisions. Users who decides to stay in Sneak Peek platform as helpers can have exclusive discounts for attending activities provided by our event hosts. Moreover keeping the users inside the platform allows us to create a solid and huge community that provides knowledge support to new customers.
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CLAUDIA SINOSICH
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PORTFOLIO 2020
The Design Thinking Process During the development process, we used the design thinking method to get the user’s need and improvede the service’s features. In the picture we can observe just few part of the iteration process that actually involve at least 25 users. The Process is composed by 5 moment which we iterated in order to improve theservice step by step. The moments are: Participatory Prototyping, Open Exploration, Hypothesis-driven experimenting, Live prototyping and Ploting.
CLAUDIA SINOSICH
Watch the Service Video
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CLAUDIA SINOSICH
#02 May2019
WOM Boost the Word Of Mouth During the course of Product Service System Design Studio I had the opportunity to realize with my team a project for Human Resources, in particular for the recruitment phase. Thus, we design WOM. The WOM is a new public referral platform that aims to optimize the word of mouth chain, linking companies and candidates through motivated and trusted individuals and industrial specialists. Moreover, the candidate’s profile highlights his/her soft and hard skills and an academy system helps the candidate improve how he/she express him/herself during the interview. Team: Francesca Anna Bazzo Juliana Dos Santos Netto Campos Claudia Sinosich Chenhao Yang Outcomes: Video Co-design session UX/UI Customer Journey and Storyboard
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CLAUDIA SINOSICH
Co-Design Session To design WOM we managed a co-design session to understand exactly the needs of the user and open a collaboration to improve the service. Two different co-design sessions were conducted: the first with two HR of small / medium companies, the second with five candidates. It was one of the first experiences of co-design that I had the chance to lead and it led to excellent results. The construction of boundaries objects allowed the interviewees to interact directly with the prototype of our service and to act easly new hypothetical situations to understand how to improve the user experience costumer and individual criticalities and strengths. Watch the video: Our Co-design
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CLAUDIA SINOSICH
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#03 June2019
LBC Living Building Challenge In June 2019 I partecipated in a one week workshop about Smart City Milano. The challenge of my team was to spread LBC values on ​​ Milanese citizens. The Living Building Challenge (LBC) is one of the most rigorous benchmarks of sustainability in the built environment industry. Yet, it is not widely adopted. LBC evaluates Equily, Materials, Energy, Health and Happiness, Place, Water and Beauty of each building and it is very difficult to satisfy all the parameters and obtain the certification. My team has therefore decided to change the certification making accessible to all citizens through the app. Then, we intervened on four elements: 1. With the advertising of the service itself we create more awareness 2. Through the app we allow to improve the sustainability of buildings starting from the individual apartments. The app also provide a rapid evaluation of the apartment and constant support on how to improve through tips. 3. Validation is very important to understand if the inhabitants of the building or apartment are actually satisfied with the tips and if they perceive a real change. 4. Since we believe that rewarding each small step helps the individual to increase his knowledge about the impact, we reward every steps with discounts at eco-sustainable services. Team: Greta Gamba Lucia Gualdi Lucia Pierangeli Claudia Sinosich Matilde Vannucci
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Awareness
CLAUDIA SINOSICH
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Evaluation & Support by tips
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Validation
EQUITY PETAL VALIDATION FIRST IMPERATIVE: UNIVERSAL ACCESS FRESH AIR -The tip compromised abiliy to take advantage of the natural ventilationis?
Never
Always
-Is the tip free from Red list material emission?
Never
Always
NATURAL WATERWAYS - Does the tip block access to water sources to any living being?
Never
Always
- Does the tip require a use of water that reduces the amount available for other living being involved?
Never
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Always
Monotoring & Reward
CLAUDIA SINOSICH
#04 Dec2019
My City Collection Fashion Retail Analysis and Development In the course of Business Innovation we analyzed the cases of Fashion Retail and we focused on & Other Stories retail. Our goal was to change the meaning of the in-store experience from “the shop inspires me” to “I inspire the store”. My City Collection therefore proposes not to use models to show collections and outfits, but customers themselves have the opportunity to match the clothes in the store, be photographed on our stand and share their own unique and personal style. Furthermore, since & Other Stories offers collections relating to a different city, we offered also to the client the opportunity to participate in a workshop in which he/she can, accompanied by designers and stylists, can design and participate in the collection of his/her own city by removing stereotypes and designing unique and personal collection. Team: Benedetta Ajello Francesca Bignone Iacopo Cariboni Giulia Sala Elisa Scrignar Claudia Sinosich Margherita Stanga Outcomes: Business analysis Customer Journey and Storyboard Moodboard
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Promoting diversity, influser attitude and the chance to design your city style
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A workshop to design your style with expertsign
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Photoshooting inside the shop to catch and share your style
CLAUDIA SINOSICH
#05 April2019
Smart Mobility Box Hackathlon x Vodafone 5G In the 2019 I joined in the hackthon launched by Vodafone to develop 5G technology for Smart City Milano. The oppurtunity was great and in two days we design a new concept to improve the car sharing system. Our mission was to reduce private cars and get better the efficiency of sharing mobility. As a consequence, we wanted to reduce the polluted air that is a big issue in the city of Milan. To do that, we created the sharing mobility box that gives the opportunity to track the park slots throughout a camera system placed inside the car. The camera records streaming videos of Milan’s streets and it tracks the parking area. 5G is necessary because it can transmit huge quantity of data and it has a high quality image recongnition. Our box is customizable for any new and existed sharing mobility services. Our data could be also sold to public adminstration to control congestions. Team: Caterina Castiglioni Andrea Finazzi Enrico Grazioli Claudia Sinosich Alice Ventura Outcomes: Product and Service Arduino Prototype
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The Camera Device allows to record streaming videos of Milan’s streets and track parking area
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The Phone Device allows to start immediately the rental thanks to the NFC technology
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#06 Feb2020
Infinity Evolvers Creativity 4 Circularity workshop Creativity4Circularity is the design Contest created by POLI.design and Napapijri, a casual and outdoor clothing company engaged in the implementation of innovative solutions for a more sustainable fashion sector. With my teamates, I realize Infitity Evolvers. Infinity Evolvers is a collaborative partnership between Napapijri & emerging brands providing customers with garments that sustainably evolve with them overtime, through a take back, guidance based service. The project turns around the Infinity jacket, which being made of a single material, recycled and modular components, it can change according to the costumers wants in a CE perspective, extending the life cycle. Team: Daniele Carlini Francesca Porricolo Claudia Sinosich Outcomes: Product Management UX design Video
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CLAUDIA SINOSICH
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Circular Economy Extend the life cycle. When someone wears something that was custom mad, he does become more attached and less willing to throw it away. Reduce the need of new garments & the quantity of material used. When someone has to change his Infinity, he can change just the needed piece instead od the whole jacket, thanks to the Infinity technology of sewing. Reduce the system outputs. When someone buys online, he helps saving all the bad outputs (emissions, packaging) coming from bringing clothes from to the local store. Recycle the dismissed materials. When someone buys the Infinity, he helps raw materials staying right where they are, and the dismissed ones, to have a ew life apart from the landfill. Reuse/redistribute those which don’t fit people anymore.
Watch the Service Video
CLAUDIA SINOSICH
#07 April2019
Amarcord Half Memory, Half Continued In the course of Visualization and Prototyping my team and I had to transform a Black Mirror episode into a “Light” Mirror. Our episode was “The Entire History Story of You” and we turned it into an Amarcord. Professors asked us to create an immersive experience to present our service. Therefore we made two videos and a performance that was shown in class. Amarcord is a service for the elderly that offers the possibility of sharing their memories with parents and friends. Every session takes place at the Amarcord Social Center, a structure that looks like a cinema and has all the necessary technology to access and re-live the memories recorded through the person’s Grain. The users are only able to access the Grain at the Amarcord Social Center. The elderly are invited to participate only after receiving the letter to participate. Team: Chealse Fu Greta Gamba Lucia Gualdi Gabiela Milewski Lucia Pierangeli Elisa Scrignar Claudia Sinosich Matilde Vanucci Outcomes: Videos Virtual Reality Performance
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The video Interview of the grandmother and her son To represent the core elements of our service we have decided to tell the real story of my grandfather through the eyes of my grandmother, Angela. In the interviews with my father she told us the story of my grandfather
Watch the videos: Part I Part II
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The Perfomance Each object has a memory of my grandmother. The Amarcord installation provides the audience an opprotunitiy to experience detailed memories of each object through VR
Amarcord Letter
Alarm Clock
The Cup
The Watch
CLAUDIA SINOSICH
#08 Jun2020
Open Space Project management and organization During the course of Organization and Feasibility I developed a project of a new office open space in Milan. The aim of the course was both to get the project management tools such as the gantt and the metric computation and understand the business strategy model behind. My team and I restructured and old office in the center of Milan and we turned it in a beautiful open space. Renders show our results. Team: Susanna Busatta Mariangela Ippolito Margot Silvestrini Claudia Sinosich Outcomes: Gantt Cash flow Business Strategy Render
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#09 Dec2019
Odissea Run Into the Space During the Innovation Studio my team developed Odissea. Odissea’s target is teenagers girls and it is basically providing the patches as rewards to the users according to the extent which they have done the physical activity. Once the user put their smartphone into the beltbag MARS, it start counting the activities they have done and the records is on the app. If the user reach to the extent which we set as a challenge for each month, they can get one patch, which has a function that authenticate it to unlock the media contents such as playlists, podcasts, video tutorials assigned to each patches via our app. Each media content is limited on those who can unlock it with the patch technically. On the other hand, we open an online market where users can exchange patches that they have with what they don’t have and unlock the media contents they missed. Team: Lucia Pierangeli Yoichi Shintani Claudia Sinosich Huang Xiaochen Outcomes: UX/UI Video and Visualization System Map, Customer Journey and Storyboard Physical Prototype
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#10 Jun2020
Sextantio Digital Strategy Project In the last semester of the last year at PSSD I attended a course of Digital Strategy which aim was to get instruments to realize a digital campaign. In this course I learnt how to realize SEA campaign, make an editorial planning and the meaning of digital transfromation. I also did a project to help tourism after the lackdown caused by coronavirus, in particular to help Sextantio, a scattered hotels in centre od Italy. The project included the digital strategy, content strategy and adv strategy. Team: Alessandro Marco Errico Matilde Vanucci Claudia Sinosich Outcomes: Digital campaign Adv strategy Editorial Planning Customer Journey and funnel management
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#11 Dec2018
Alcantara Consultancy for Archive Website In 2018 I started a collaboration with the Alcantara S.p.A supported by my professor Mario Bisson. The consultancy concerned the design of Alcantara photos archive on excel. My proposal was to move this in open source archive to make archiving more accessible and faster. The idea was accepted and then I designed the mockup and the graphics of the platform. In the next stage we analyzed the possible future scenarios. First, we proposed to design an actual “Alcantara Experience” combining photos, videos, installation and materials and second, to make the archive accessible to the customer via the App in order to access to the fascinating history of Alcantara’s material. Outcomes: Online Archive Mock-up Retail Experience
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#12 Dec2017
Dot
Fashion Accessories At the end of the Bachelor I attended the course of Synthesis in which I designed my final thesis product. In the course we collaborated with the OpsObjects company that deals mainly with fashion accessories and jewelery. The brief asked not to use technology, to make an inexpensive jewel and to work mainly on shape and material. Thus, I designed Dot, a bracelet bag with a modular handle that individually becomes a bracelet. The bag is small and compact, suitable for evenings and is designed to be worn in different ways to be practical. Dot has a collection of colors and Alcantara materials that allows the users to customize it. Outcomes: 3D Model Prototype Shooting
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CLAUDIA SINOSICH
PORTFOLIO 2020
CL AUDIA SINOSIC H DESIGN
claudia.sinosich@gmail.com +39 3491853989 Viale Berengario 9, 20149 Milano
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