claireandrews fashion portfolio
claireandrews +44 (0) 7811 348 678 clairelandrews@hotmail.com www.issuu.com/ClairelAndrews http://clairelandrews.blogspot.com
Concept, design and layout: CLAIRE ANDREWS
TREND SPOTTER A trend publication based upon ‘Camping and Accessories’ trends for Spring/Summer 2010
CURIO MAGAZINE
‘Explore the unexplored, unearth the undiscovered and investigate the unknown’ A conceptually designed fashion and art magazine for the creative and the curious
FLEX
The creation of an innovative design consultancy brand which could potentially provide clients with guidance in a range of arenas from concept development, production, branding, project management, marketing to creative direction. With thorough market research and logistics available to accompany its potential sub-branded product; the Flock Prospectus
FLOCK PROSPECTUS
A contemporary designed, proposed prospectus for Northumbria University’s Fashion Department. Visuallyled, realistic and reflective, providing prospective students with an authentic account of the life and experience of a student attending this University
CONCEPT AND BRAND DEVELOPMENT
Words and layout: CLAIRE ANDREWS
SAVE THE DAY
Written upon the deteriorating health of infamous Fashion photographer; Corinne Day
THE CURIOUS CASE OF CALLE
Based upon French artist Sophie Calle’s London exhibition; ‘Talking to strangers’
TIMOROUS BEASTIES
An exploration into the alluring, unconventional patterns of Glasgow design company; Timorous Beasties. Written and designed in the style of Flux magazine
EDITORIAL MAGAZINE ARTICLES
Save the
D AY Corinne Day by Claire Andrews
Corinne Day: Inspirational? Innovative? Or simply too intimate?
Whatever your
opinion, you can’t deny the fact that Corinne
is
influential.
Transforming
fashion photography in the nineties, her work is instantly recognisable. But as her life threatening condition has left her with few funds, Corinne seeks to sell her iconic photographs for her survival.
I
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i
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Timorous Beasties words Claire Andrews
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hey’ve confronted audiences and broken boundaries with their warts and all designs. Their work has even been dubbed as ‘William Morris on acid’. They’ve pinned Glasgow on the map. And now they’re creating fabrics for milliner Philip Treacy. Together, they’re no ordinary designers. Together, they’re Timorous Beasties.
There’s a lot you don’t know about Timorous Beasties.
Sure, its founders Alistair McAuley and Paul Simmons design and produce fabrics, wallpapers, cushions and lampshades. Yes, they began simply as mates studying textile design together at Glasgow School of Art. And it is due to their similar attraction for printing and innovative design that they decided, almost a decade ago now, to set up their own studio; Timorous Beasties found on Great Weston Road, Glasgow was then created. Some of their designs are of natural beauty with motif flowers, thistles, butterflies and bees. Typical? They are anything but. Having created fabrics for the infamous milliner Philip Treacy and for film sets like ‘Alfie’, leading fabric and wallpaper designers Osborne and Little, Cath Kidston and Harlequin had better beware. McAuley and Simmons are true innovators in this field, particularly when it comes to their toile collection.
“They put daily life and problems into some sort pattern and design.” Their Glasgow Toile is an adaptation of the 18th Century French du jouy wallpaper. It is as equally appealing as the French classic designs but ironically contains no natural beauty except, perhaps, for their design of a tree in which a young bloke pees against, a rural setting where a disguised thug raises his gun, or a peaceful park where a tramp is slumped on one of its benches. These designs aren’t figments of McAuley and Simmon’s imagination - they are their witnessing of the raw depictions of the urban underworld and the distasteful side of modern society British consciousness doesn’t want to recognise. Unable to speak to me directly, since the guys had just taken a last minute trip to an exhibition in Japan, Denise Balta, from their Glasgow showroom discussed their work. ‘They put daily life and daily problems into some sort of pattern and design’ she informs. But, are all of their clients aware of the hidden imagery within these toile designs before purchasing them? ‘Some are very aware of what they’re buying and others aren’t. Most are quite interested and they ask but sometimes people come in and they’re like “Oh that’s very pretty” and they don’t actually realise [what the images represent]. Sometimes we tell people, sometimes we don’t’ Regardless of the honest imagery portrayed in their toile, Denise explains it can still be perceived as ‘beautiful’. With the opening of their showroom on Amwell Street last year, they have expanded their collection to reflect London also, depicting further drug addictions and homelessness. Both of these collections contain deeper meanings, or maybe even warnings, within their designs. The drug addict found spiking up in the graveyard, for instance, will soon be found in one of the graves if he continues. Who knew that wallpaper could be so moral? McAuley and Simmons’ unpredictable ideas and uncommercial imagery may be the force behind the company’s growing popularity. ‘They’ve now got an international reputation’ Denise states. ‘Being from Glasgow and not from Paris and London means they’ve pinned Glasgow down on the design scene’ Dare we say that perhaps these designs are a means to shock people, like the tactics so many of our contemporary artists use today. For they highlight a fraction of society people choose not to associate themselves with. But perhaps due to their growing popularity and the publics increasing interest in their toile collection, the thought of having images like a few lads lighting a spliff, prostitution and burglary on our living room wallpaper isn’t such a shocking idea after all.
You can view Timorous Beasties designs at www.timorousbeasties.com
Photography, styling and layout: CLAIRE ANDREWS
KING JAMES IV
Edwardian-inspired photographic shoot in the style of AnOther Magazine
MASTER PIECES
Showcasing a collection of contemporary, cutting-edge yet incomplete designs
THIS SIDE OF THE BLUE
Inspired by 125 Magazine, a masculine clothing selection of blue and grey hues
THE SHADOW
Conceptual photoshoot influenced by artist; Sophie Calle’s ‘The Shadow’ series, capturing an unsuspected woman being followed
NATURAL SELECTION A neutral collection of fair trade shirt designs
BY THE TIME THE NIGHT IS OVER
Based upon the monochrome trend of S/S 09
THE GHOST IN YOU
Eerily created for a Fashion and Art magazine similar to Dazed and Confused or I-D
EDITORIAL FASHION PHOTOGRAPHY
K i n g J a m e s IV
Photography and Art Direction CLAIRE ANDREWS
THIS SIDE OF THE BLUE
photography CLAIRE ANDREWS fashion BA (HONS) FASHION
The Shadow
Photography CLAIRE ANDREWS Starring KATE WILLMORE OPPOSITE Dress CHANEL
natural selection
The Ghost in You
photography: CLAIRE ANDREWS model: KATE WILLMORE
ONEBESTWAY
Account handling and project managing up to 30 clients, ranging from local interior design companies, international universities to global brands (e.g. the NHS). My duties included organising the day-to-day activities of a broad spectrum of marketing, online and branding campaigns, from the outset through to completion. I also worked for internet marketing agency; angelfysh (onebestway’s sister company).
BESPOKESILK
Designing the company’s brand image from logos, letterheads, business cards to the firm’s website and web content. Also produced an online promotional film footage and gave advice upon SEO management, the company’s social media presence and other online activities.
DELUXX DIGITAL
Photography and words written upon emerging knitwear designer Rachael Hewson for online bimonthly fashion magazine; Deluxx Digital
FLOCK EXHIBITION
Situated in Northumbria University’s School of Design exhibition space, working as the photographer’s assistant and make up artist for the exhibition’s opening photographic collection. A personal photographic collection was also contributed
LOOK MAGAZINE
Main duties included assisting on fashion shoots from model casting, sourcing garments, optioning photographic studios, organising hair and make up and production teams, styling models, organising clothing / accessories and updating production credits for the magazine. I also liaised with press offices for further product samples and assisted the fashion editors.
MATTHEW WILLIAMSON
Assisting in the researching, designing and styling of the pre-collection 08 and A/W 08 visual merchandising displays for London’s flagship store. Role included the sourcing of props, executing of window displays and updating of in-store merchandising. I also created a piece on behalf of the brand (featured in Elle Interior Magazine), which was submitted personally to Matthew Williamson for a charity auction event.
GRADUATE FASHION WEEK
Photographer for Northumbria University’s Fashion Design students’ final collections for Graduate Fashion Week (GFW), London.
VAUXHALL TIGRA FASHION SHOW
Organising clothing backstage and catwalk sequences. Dressing and styling models.
YOU MAGAZINE
(The Mail on Sunday) Working alongside Caroline Baker within the Fashion Department; liaising with press offices, assisting on photo shoots, sourcing garments and collating fashion news and research.
FREELANCE & WORK EXPERIENCE
NEW KNITS A SOFT AND SUBTLE LANDSCAPE RACHAEL HEWSON
is making waves with her understated fashion statements text: CLAIRE ANDREWS
A gentle palette of pale blues, greys, dusty pinks and creams compliment Rachael’s latest layered knitwear collection. Transparent created stitches drape over her more heavily knitted fabrics. Rachael has produced voluminous yet simplistic designs.
a diverse market, the company’s knitted swatches are sent around the globe to brands from New York, Paris and Shanghai. Rachael’s knitted creations were instantly spotted in the U.S and picked up by the iconic Tommy Hilfiger brand.
Her muse? The stress-free girl. The girl who can roll out of bed, wear any item from her bedroom floor and still look fabulous.
Rachael sees her work as designer level, but not haute couture. She’s inspired by casualness, comfort and ease. With a collection of ten garments in total, her pieces are not to be made up of single outfits but an assortment of garments, a ‘mix and match’. To be worn day or night, as casual or dressed up as the wearer desires.
With the cocoon shapes of Marni, details of Sonia Rykiel and the chic simplicity of Margaret Howell, Rachael delivers a relaxed, subtle yet luxurious collection. Born in 1987 and schooled in Durham, Rachael joined BA (Hons) Fashion Design at Northumbria University four years ago. Her aim is simple. Excited by the sampling of knitwear through to clothing design, Rachael is keen to become apart of the creative process of the industry. She has gained experience from the internationally renowned knitwear design studio; Made in Brighton. With
Her delicate choice of colour was spontaneously selected from browsing through a drawer of zips. When working on knitwear samples, the compilation of zip shades Rachael came across suited her ‘effortless’ designs perfectly. However carefree Rachael’s collection may appear, her design and quality is not compromised. Using yarns of cashmere and silk, you may feel comfortable but will always, always remain chic.
photography: CLAIRE ANDREWS
flock exhibition
LOOK MAGAZINE
GFW BROCHURE
VAUXHALL TIGRA FASHION SHOW
claireandrews