claire dooley portfolio

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RE DO AN EXISTING BOOK Little Red Riding Hood

Redesign of the classic fairytale Little Red Riding Hood, written by the Brothers Grimm. Expanses of page revisions, photography, front and back, table of contents, all spreads and one special feature.





MAGAZINE VIA

Via Magazine is a travel magazine that focuses on traveling the US on a budget and on the main paths of travel. In this issue VIA focuses on upcoming summer travels and warm weather activities. Inspired by real life experiences and the authentic traveler.


Round Trip Contributors

> AMANDA

VIA MEANS “TRAVELING THROUGH (A

“When you come to

PLACE) EN ROUTE TO A DESTINATION.”

a fork in the road….

WE HOPE FOR OUR YOUNG READERS TO DISCOVER THEMSELVES THROUGH

take it”. Claire is

ADVENTURE.

our fashion

can. “Since delays stack up as the day progresses, it’s smart to book the first flight you can into a hub [if you have a connecting flight],” says Dunnagan. WE hope you learn all of this and more in your VIA magazine and get to experience the less traveled roads in a more unique way. Let us know how we are doing and check out out at via.com

and

“Adventure is out there!” Claire is our fashion and budget

director and gives

> LAURA “Home is where your rump rests.” Laura is our life

experience editor

and consultant,

means “traveling through (a place) en route to a destination.” We hope for our young readers to discover themselves through adventure. WE want you to learn the difference between “direct” and “nonstop” flights, and always opt for the latter. We also want you to make sure you buy your ticket under the your name that also that appears on your ID. It might seem obvious to you that Betsy is a nickname for Elizabeth, but it may not to a skycap, a desk agent, or a security officer―any of whom could ask you to show ID. OTHER passengers might be able to nab those seats 24 hours before the flight, but we hope to teach you you can get the same price as those last minute passagers, without the worry or stress of last minute purchases. Get to your gateway city as early as you VIA

“Home is where your rump rests.” Laura is our life experience

editor and consul-


There is nothing more stressful, and important, than packing for a long trip. I’ve read my fair share of travel articles, more of which have provided predictably sensible and boring advice when it comes BIG TRIP, BIG BAG, BIG DECISIONS, BIG STRESS. HOW TO KEEP

BEFORE GOING ON YOUR NEXT TRIP READ THIS TO MAKE YOUR LIFE JUST

A LITTLE BIT EASIER.

YOUR STYLE DURING YOUR TRAVELS AND ADVENTURES.

I’ve read my fair share of travel articles, more of which have provided predictably sensible and boring advice when it comes to packing for long trips. Like, “bring enough medication for the duration of your stay, since pharmacies are hard to find”, or “bring detergent so that you can rinse out personal garments in the sink.”

Derek Blasberg

I find these eminently practical lists are

THE BEACH

Statement shorts at beach are laid back as well

^

What to Wear – The Beach Tip: Whe n putt ing toge ther outf its mix and matc h item s that are unex pect ed for a uniq ue look !

OCCASIONALLY

A floral patten offers more textture while

^

as classy, both important while enjoying the surf.

still having coffort of a tank top. Rag & Bone $15.00

Banana Republic $64.00

^

Toms have a california beach style that will

So it’s best to make like a boy

add a laid back look to any style Toms $49.00

scout (a heel and cocktail dress

packing boy scout, anyway) through

india– which is not the most glamourous terrain, although

^

ONCE A FRIEND AND I WENT BACKPACKING

This t-shirt is perfect for over your swim-

less than ideal i still had one “smart garment” packed

JUST BECAUSE YOU CAN’T AFFORD

off the paris runway

and on hand. So amid cargo shorts, comfortable t–shirts,

doesn’t mean that you automaticaly have to look like a

and gallons of bug spray, I threw in a spiffy Calvin Klein

homelessA)woman Classic from silhouettes queens. never go

tuxedo jacket. It’s a good thing I did. While stopped in

A girl onout a budget of style needs if bought to remember correctely; several key things:

suit & pairing with crisp shorts. Victorias Sercret $24.00

Canvas bags are great for carrying around

the city of Udaipur, we were randomely invited to have

B) It’s important to invest

all your clothing plus extras like sunscreen. Target $32.00 Retro and vintage styles are coming back, with this bikini you will look timeless.

Wooden wedges are more comfertable than heels and won’t sink into the sand.

J Crew $58.00

Chloe $138.00

^

cocktails at the palace of the town’s maharaja. My friend

put on some jewerly and a floaty cocktail dress that she

A pretty cream dress won’t get dirty in the sand and spray of the surf. Antropologie $78.00


Round Trip Hitchhiking >> OUR

MONTHLY

STAFF ROAD TRIP

Ti p: Fo r gr ou ps , re nt in g ca n be a lo t ch ea pe r th an payi ng fo r th e sa me nu mb er of be ds in a ho te l.

>>>If you’re lucky, you’re reading this story in a tropical locale, while smoothing on sunscreen and mulling over another mai tai. More likely, you’re reading it in your living room. But everyone deserves a getaway now and then and it doesn’t have to break the bank.

1

IF FLYING SEEMS PRICEY...

A. CHECK FARES REGULARLY.

2

HOTEL ROOMS DRAINING?

2008 airlines cut capacity so they were able to survive without discounting fares too much,” says Brett Snyder, an airlineindustry veteran and the founder of the blog crankyflier.com. “But because of the current economy, we’ll see some price cutting.” Bookmark these sites that compare prices:

GET WHERE YOU WANT

Farecome farecompare.com

For groups, renting can be a lot cheaper

FareCast farecast.com

than paying for the same number of beds Why? They are finally going down. “In

3

C. RENT A HOUSE OR A CONDO.

in a hotel. A recent search turned up several

Yapta yapta.com

two-bedroom apartments (that sleep at least

Travelocity travelocity.com.

four) for around $150–$250 a night for a

WhichBudget whichbudget.com

single room. Renting is a particularly good

Vayama vayama.com

option in smaller destinations where hotels are scarce, or in major cities where hotels

EasyJet easyjet.com

are ultra-expensive. Visit homeaway.com,

Jet4you jet4you.com

resortquest.com, and interhomeusa.com for

Myair myair.com

listings in the United States.

> WHEN YOU GET THERE

If you’re renting and willing to pay 20 to 30 percent more, try using a villa company, like

National Park Association nps.gov

LaCURE Villas (lacurevillas.com) or Villas of

Discover America discoveramerica.com

Distinction (villasofdistinction.com). They

Lonely Planet Publications, amazon.com

will have inspected each listed home and can even act as a concierge recommending

farecompare.com, farecast.com, yapta.com,

specific properties and planning activities.

travelocity.com.

D. OPT FOR A SMALL HOTEL.

Tank of Gas tripadvisor.com > HOME LIVING Home Away From Home homeaway.com

“Americans focus way too much on chain hotels that cater to business travelers and

WANT TO TRAVEL THIS SUMMER, BUT YOUR WALLET DOESN’T ALLOW YOU TO? FOLLOW THIS EASY GUIDE TO GET THE MOST BANG FOR YOUR BUCK!

B. DRIVE! Gas prices are down, so take advantage.

InterHome interhomeusa.com

corporate budgets,” says Tim Leffel, author

LaCURE Villas lacurevillas.com

of Make Your Travel Dollars Worth a Fortune

Villas of Distinction villasofdistinction.com

(Travelers’ Tales, $13, amazon.com).

Travelers’ Tales amazon.com The Home Exchange homeexchange.com

Here are some road-trip planning ideas.

Visit nps.gov to find a national park within

driving distance. Deborah Trevino, a travel adviser at Hobson

Travel, a trip-planning agen-

VISIT US AT WARBYPARKER.COM

Resort Quest resortquest.com

Home Link homelink.org


ADVOCACY POSTER SET Literacy for Adults

A two poster series advocating reading in America.



UNIVERSITY OF KANSAS

A TOUR OF PUBLIC TYPOGRAPHY

PUBLIC TYPE BOOK A Campus Tour

Public Typography shows typography on the University of Kansas campus.


WAVIN’

The directional signage is mostly set in Helvetica di-

[

recting masses of fans where to go for parking, tickets, food & beverages, seating etc. These signs direct

]

THE WHEAT

many different tasks including; where to sit, stand eat, purchase and wait. Although there are many different kinds of signs when placed in the right areas of the stadium they don’t conflict with each other.

Rock Chalk! I am the Memorial Stadium also known as the football stadium. I love sports, fans and money. People come here to cheer for KU’s sporting events. The typography here helps the fans find information quickly.

Now come on, let’s wave some wheat. >>MEMORIAL STADIUM PRESS BOX

>>SEATING AT MEMORIAL STADIUM.

.

The ROCKWELL Alphabet

[l e t ’ s

LEAVING THE PARKING GARAGE AND TAKING A WALK TO CAMPUS,

Helvetica is still apparent in a few buildings and street signs but the type that takes control of most of campus’ building seems to be Futura. Futura is another popular typeface and it makes sense that it would appear on many of KU’s buildings. It is easy to read from any distance and since it is a classic typeface so it will never look dated on the building, as some of the buildings that might not have Futura on them.

.

[

[

]

talk type

RO C K W EL L

Rockwell is a serif typeface

The typeface was designed at the Monotype foundry’s in-house design

belonging to the classifica-

studio in 1934. Slab serifs are similar

tion slab serif, or Egyptian,

in form and in typographic voice to

where the serifs are unbracketed.

realist sans-serifs like Akzidenz Grotesk or Franklin Gothic. Because of its monoweighted stroke, Rockwell is used primarily for display rather than lengthy

a b c d f A B C D F g h i j k G H I J K l m n o p L M N O P q r s t u Q R S T U

bodies of text. This an ideal typeface for the Memorial Stadium football field.

v w x y z V W X Y Z

>>Art and Design Building

CHOOSING CHOICES.

. Memorial Stadium is located behind the main campus at KU. The stadium new upgrade in 2008 may have changed the feeling of the old stadium to new and more modern feel, but the university has still decided to keep the classics typefaces

[ [ >>MEMORIAL STADIUM TRACK

while incorporating new signage. The stadium

Now you are a true jayhawk, and know everything about ku’s cam-

signage has many different and unique purposes.

pus and the public typography it displays, (well almost everything).

The signage is meant to direct the thousands of people on game day, inform those . same people on various facts including score, and player stats, as well edcate people with the history of the stadium with engravings.

You Y have learned about informational type, directional type, indentifying type, and a few others kind of y. typography.

Now aren’t you smart.


SPENCER MUSEUM COLLABORATION Glorious to View

Is an exhibit exploring the history of the University of Kansas through a series of photographic images. This is an invitation and brochure, to the exhibits opening.





BRANDING GROUP PROJECT Walnut Creek

Local farmer Tim Hammel came to our class and asked us to create a brand for his farm and future business. Walnut Creek shows branding, packaging, website design and team work.



SELF BRANDING Typographic ID

Type ID is a project composed of quotes, self generated text, and branding. Through this project I was able to define myself as a designer but also to communicate to others who I am.



HALLMARK PHOTOGRAPHY

A series of photos that I took during my tenure, at Union Hill Studios, for Hallmark.





BLOOM’S TAXONOMY infographic

An infographic map showing the progression of my visual communication projects based on Bloom’s Taxonomy of Learning and the AIGA / NASAD Competencies.



thank you.


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