P3 COUPLES THERAPY By: Melissa Johnson, Kara Larson, Natalie Hiller, Brooke Garrett, Marcus N. Banks, Claire Dwyer
DOCTOR KRANE
DEMOGRAPHICS Demographic Segmentation: Age:35 to 44 years old/ Middle Age Women Gender: Female Household size:4 person household (husband and 2 children) Marital Status: Married Income: $125,000 (annually) Occupation: Psychiatrist (specializes in couples therapy) Education: College Graduate (Bachelor’s in Psychology at Loyola University Chicago, 4 years Medical School, 3 years Psychiatric Residency)
PSYCHOGRAPHICS
Her style is professional and minimalistic with some trendy pieces Loves her job She is a people-oriented person, a great listener,hardworker, professional, mysterious, and great at multi-tasking Drinks Starbucks and reads newspapers every morning Likes to drink wine and paint Loves hanging out with friends and family, and traveling (relaxing beaches) She enjoys doing yoga and a spin class on her days off. Lives in Chicago’s Gold Coast with her family in a beautiful penthouse Price-Conscious/Looks for a Sale but splurges on a few trendy pieces Her favorite TV shows are Scandal, Revenge, VH1’s Couple’s Therapy, The Real Housewives of Beverly Hills, Law & Order:SVU, Criminal Minds, Jon Stewart “Daily Show” and Grey’s Anatomy. Her Style Inspirations are Emily Vancamp and Kerry Washington. Favorite Magazines are Cosmopolitan, Michigan Avenue, Time Magazine Shops at Macy’s, Banana Republic, Express, TJ Maxx, and Ann Taylor Loft Favorite Bands: The Script and Coldplay
DOCTOR KRANE" OUTFIT
Pumps or Kitten Heels Classic White Button Down Pencil Skirt
DOCTOR KRANE " ACESSORIES Cat eye glasses with lanyard
Wrist watch
Stud earrings
Lanyard for glasses
HAIR AND MAKEUP
Natural make-up
Soft Sweep Bang
THE JOKER
DEMOGRAPHICS Demographic
Segmentation:
Age: 34 to 42 years old/ Middle age man Gender: Male Household Size: Single Person Income: N/A Occupation: Supervillain/ Master Criminal Education: Massachusetts Institute of Technology
PSYCHOGRPAHICS
Dress: Grungy and Suited, Colored blocked and pattern. Worn out evening wear.
Loves comedic stand-up acts, watching Saturday Night Live, CNN, Discovery Channel, Dexter, Law & Order
Studies physics, molecules and atoms
Loves to build and Is concerned with the proper design, design, construction of chemical plants.
Drinks Fireball Whiskey, Jameson Whiskey, & Wild Turkey 101
Loves collaboration with friends
Not price conscious
Favorite stores are: Confinement shops, Weapons-Universe, Trash cans, luxury name brand jewelry and clothing store.
Occasionally spends the night at jails
Not people friendly
Best friend: Batman
Intellect: reads Forbes, Fast Company, comic books
Loves face paint/ makeup
Favorite magic trick: Making a pencil disappear
Studio Apartment: w/t worn out caramel couch, dingy off white carpet, Box Television, dirty white subway tile for bathroom tile and kitchen countertop & backsplash.
Takes public transit
Food: loves take out
Emotional
Only thinks about the past and the future
Hard worker
WARDROBE
MAKE AND HAIR
BATMAN AKA BRUCE WAYNE
DEMOGRAPHICS Gender:
Male Age: Mid-Late 30's Race: Caucasian Residence: Gotham City at his estate, Wayne Manor Household Size: 2 people- Bruce Wayne & Alfred Occupation: Owns and works at Wayne Enterprises Income: Billionaire Education: Boarding Schools, Cambridge Marital Status: Single Religion: None
PSYCHOGRAPHICS
Prefers and appreciates high quality materials: clothing, cars, food, etc. All his suits are custom made: On Saville Row in London, or at Hart Schaffner Marx in the States Loner, Insomniac, Some psychological issues from the murder of his parents at an early age Well-rounded and Worldly Attends and Produces many Charity Events Gadget freak- always has the newest technology, or invents it himself Has several forms of Transportation including: Limo, Rolls-Royce Phantom, Tesla, Dodge Tomahawk V10 Superbike, Batmobile, and the Batcycle At the same time appreciates history and collects antiques Listen’s to classical music while dining Reads in his spare time, usually highly graphic murder mysteries or Yeats Reads Forbes, Car & Driver, and Wired Constantly tuned in to CNN and the local Police Radio Favorite color is black: black clothes, black cars, takes his coffee black Playboy: Handsome, Charming, Mysterious Top physical shape- Specializes in martial arts
BATMAN COSTUME
BATMAN COSTUME
HENCHMAN Demographic Segmentation: Age: 25-35 years old Gender: Male Household size: 2 person household Income: Receives 10% cut of what he and his team are stealing Occupation: Henchman/Goon Education: High school drop out Psychographics: Takes direction well Hard worker but does works best as a team Hands on, not afraid to get his hands dirty Enjoys dancing and painting He likes going to parades with his friends, his favorite part is the balloons His favorite color is purple He doesn’t like to change his look often His favorite movies are comedies and thrillers His favorite TV show is 1000 Ways to Die
HENCHMAN