Market Research Workbook

Page 1

Claire

Kelly


Contents Statemnet of Intent Sponsorship. Onward Display Inspirational quotes Lookbook and Portfolio research Branding and Personal Presentation Mail out designs Invitation Online Presence CV Press Release. Claire Kelly Press Release. Collaborative Project , Empire of the Clouds Reflective


In an industry full of great creativity it is of high importance to stand out. Be true to yourself and own style; offer the industry something new, something unique. Successful designers have a unique approach to their fashions, and design process. The success of a designer lies in their unique selling point, (USP) an intellectual designer focuses on their strengths, showcasing and developing them in each collection. Branding themselves on their individuality, to stand out and be noticed against their competitors along with the established Fashion houses. The brief I have created centers around the individual. Focusing on my own design process, personality and style and how I will publicize myself as a designer. “Exploring and experimenting heightened my confidence within my work. Through working in my own style and being true to my personality” A reference from PPD concluding my FMP project, Isolated Beauty, captures the direction of the negotiated brief. Closely observing and reflecting throughout the FMP, I gained insight into my own handwriting. “Though this project I feel I have gained not only greater confidence in both my work and myself but I have learnt which parts of design interests me greatest. This will lead to my next project, where I can explore this further” Alice Templerly describes her own design process “It’s personal, organic, fluid, eclectic” Sketchbooks provide a personal place for artistic insecurities to be worked out! Each individual is different; this is to be embraced, especially in a creative field. Through research into how designers differentiate themselves from one another I will explore my own handwriting within this project. My personality in design has a proficiency of presentation. I am aware that to be noticed within industry amongst many creative, it is not only your artwork that requires accreditation, but how it may be presented. How to communicate oneself as a brand, a certain style is important for first impressions. To present yourself in a different way, this is what my brief is referring to, the importance of self. Through the negotiated brief in order to highlight my own style I will focus on the experimental approach in which I take to textile design. A traditionalist at heart, I thrive on experimenting with past techniques and to revisit certain elements with a contemporary vision. “A modern approach to design is, for me, the space between an object from another time and its reinterpretation” Alice Templerly Alongside research of established designers and their individuality within design, I will highlight my traditionalist side. Developing ideas from FMP which where not fully explored. I intend to develop print ideas from my FMP, using marbling technique as a method for drawing, as apposed to a textile technique. The Prints will showcase an expressive, artistic, illustrative side to my presented FMP. Creating a sketchbook, which speaks of my personality and drawing style. Using expressive mark making and collage, for illustration, furthering print designs through repeats and colourways. Continuing to develop the textile and drawing techniques explored in FMP.


I propose new Print designs in reaction to the research on Flight, taken from the Womenswear designs. The collaboration with Womenswear and an innovative Jewelry designer, as a reaction to the Press Show will be a great addition to the brief and portfolio. Showing skills of teamwork and working as a small design team, each creating and contributing in their own specialist roles. Developing the traditional dyeing method of Marbling, explored in FMP, prints are to be manipulated on paper-based modern fabrics, to create a contemporary approach. The process of creating printed textile on unfamiliar materials, creating digital vector files printed onto self-adhesive vinyl. Challenging and developing my skill in CAD, along with heightened fabric research, and specialist printing methods. The outcome of modern designs, laser cut and reshaped with the printed vinyl bonded fabric, modern shapes and unique process of weaving for accessories and detail will add a new dimension to the traditional printed textile and a great addition to the brief and portfolio. Continuing to develop the textile and drawing techniques explored in FMP, I intend to propose ideas where I can take my techniques and ideas further for future development. Working with a innovative Print Company, Onward Display, for the Press Show I am open to a multitude of opportunities within print. I propose the idea of collaboration with the company for the production of further surface design, experimenting with printing on a range of materials, showcasing my print designs to a different market. The new folio will include progress from FMP, creating new illustrations and design for print, exploring further digital techniques and the use of scale and repeat. Indicating developed skills with Adobe software, the relationship between hand drawn and digitally created prints. Additional to the prints, I will propose new possibilities for design, ideas to be explored further with collaboration of other designers, i.e. furniture design. I aim to use this negotiated brief as a platform for the transition into industry. As a result of the NPP I hope to achieve a project, to show reflection and growth, working from my FMP as to what is absent in my portfolio. Working towards a portfolio that will represent myself, own creativity and design methods when applying for internships that I wish to peruse after graduation. To gain further understanding of the industry I intend to experience the running of a small fashion studio in London. Possible opportunities within Whistles design team, due to my connections in working within the company for the past three years. Along with an established London design Team, such as Peter Pilloto, Erdem, Christopher Kane. Experiencing the variety of roles within a team, to gain greater understanding of career possibilities within the industry. With this in mind the new portfolio will showcase my skills in textile design, refining my practice, with obvious skills learnt and developed through the course I hope to alongside show independent thinking and designing. I hope to show business thinking with my design, showing not just creativity but possible outcomes for industry, possibly not just within fashion. I will show not only my design style, but how this can be developed, edited, changed, for a client. Showing versatility required in the industry.


Working successfully independently and in a team, as a result of Press Show, the new folio will show a rounded designer with an appetite to develop and progress within the industry. To promote myself as a designer the influence of the participation in Press Show will be a great advantage, as part of this I intend to fully utilize the platform in which the coverage will present itself with. Developing my online profile for possible employees to view. Part of my NPP includes the development of self digitally; working on the development of designs and illustrations for Showtime alongside a Blog, Twitter account and Linked in Profile. I understand the importance of showcasing work, and intend on attending further events where it ay be possible to meet new connections for further design or internship possibilities. Leading on from this I intend to gain experience abroad in a Textile studio, to study the making process that stems from the creative design. I feel to work abroad will heighten confidence and be a great asset to my CV. Continuing on in my career, I will explore all possibilities that arise, I take the indefinite of which part of industry I wish to advance in as a positive, allowing for development within a variety of fields. I intend to utilize all skill sets and continue with my practice, gaining experience and inspiration for my own further development, to create a rounded designer. I determine possibilities of Freelance work within Print, allowing to continually build a diverse portfolio to present a strong body of work to future employers. I order to achieve this I will use the FMP and NPP projects to showcase myself as a designer to not only Fashion Textile agencies but also Textile for interior along with design agencies. Allowing to fully develop as a print designer. Including the sign up to agencies; Smith and Pye, David Burnes, D and AD Design Arts thread, aswell as involvement with UAL Mentor and Artsmart, The industry offers great paths for development once recognised as a designer, something that greatly excites me. The option of an MA course is highly appealing, a notion that I will take up, once I gain further knowledge and experience of how the industry operates.


Onward Display

Direct to Media Printng Using White Ink on any material up to 48mm thick. White ink enables Onward to print on different mterials, icluding; wood, metal, plastic, arcylic, perspex, transparent film.

The new printing techique of White ink Printing created a great opputunity in design for the Press Show. Dear Michael and Ian, I am writing to you as a textile student who is showing at the prestige London College of Fashion Press Show, this July. As part of my fashion deigns I require to print textile pattern onto vinyl. I would love to use your firm to help me create this vision. I would be grateful if you are able to send me samples of your printing or even better if I could send a sampler of my work to you for print, to test colour. As a student, I am writing also to ask if you create an opportunity for sponsorship within your company. I would love the opportunity to discuss this along with you further, possibly Monday morning at your Islington Branch? Kind Regards, Claire Kelly

Dear Michael and Ian As discussed with you previously Michael, I am writing to question the sponsorship working with Onward Display. Taking part in the LCF press show, as a textile Student, I am collaborating with womenswear designer to produce new innovative ways of printing for fashion. A reason for me approaching your company. The designs are to be very interesting and are sure to grab attention with elaborate shape and use of materials. Print is to be applied onto PVC, and foils with your great specialist printing. I was highly impressed at the quality of your printing, the colours are fantastic, I would love to work with you for the application of print, and in doing so hope for you to reach a new audience. If you could please take a look at the below links for more information on the LCF Press Show. The show is produced with the Creative Director of London College of Fashion: School of Design and Technology, Rob Phillips.

01-06 Onward Display. Showroom images 07 Sponsorship Letters with Onward Display

If you are kind enough to help with the funding of the printing either through sponsorship or a discount, myself and the design team would be ecstatic. Your logo will be published across a number of avenues and be great publicity. Thank you for your time, I look forward to your reply. Further Information on the publicity of Press Show: http://www.fashion.arts.ac.uk/2012/#news http://blogs.arts.ac.uk/fashion/2012/07/26/the-very-best-fashion-press-at-the-lcf-ba-show

Best Regards, Claire Kelly c.kelly13@fashion.arts.ac.uk First Move: http://my.lcffirstmove.co.uk/graduates/7516 Showtime: http://showtime.arts.ac.uk/ClaireKelly


Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep. Scott Adams


Vague Paper



Always personal and stuffed to the gills with plenty of passion Sonja Commentz

Show me yours I’ll show you mine


Mutiple Issues ACNE Paper


The most seductive thing about art is the personality of the artist himself Paul Cezanne

The printed result is all that counts- with all its flaws and unique beauty


“Twenty-volume folios will never make a resolution. It’s the little pocket pamphlets that are to be feared” Voltaire


Through research into how a range of designers present their work I gained inspiration on how I wish to present my own style of work and portfolio to future clients and employees. I feel that presentation should be of a high importance, almost like a first impression when you first meet someone. That opinion that is formed within the first ten seconds. It is that initial reaction to work before even opening the first page of a sketchbook. In a pile of Cv’s and portfolios, as a designer to stand out, one must show proficiency and attention to detail. By not presenting work in a standard black portfolio, I hope to show my personality, care and attention in both myself and my designs. Through consideration of type and layout within the portfolio, I intend to present a clear design process, showcasing how I work as a designer for future employees to consider. I have took into account the paper printed on, presenting print designs on a lighter weight fabric to represent the fabric intended for the print to be produced onto. Inspired by the designs and creation of independent publishing I researched into the processes of book making and magazine production. I related to the personal approach of presentation of a magazine, similar to that of the ACNE paper. As a viewer researching into how brands publish themselves and present themselves to the industry, I felt most drawn and connected to the papers which carried a hands on approach, as apposed to a highly edited and digitally printed and manufactured piece.


Sara Cwynar Gem Magazine


The creative process is an enlighting, dynamic and stimulating as the final garments. As a embrynic platform for thoughts, sketchbooks provide a space to select, edit and rework concepts.



Designers have their own methods and idiosyncraisies that determine their design process. Starting at the concept through to completion sketchbooks are echicals for research, exploration and the refining for ideas Nuturing notes, scribbles collages, photographs, design drawings, toiles work, line -ups, fabric swatches and illustrations. Sketchbooks provide a personal place for artistic insecurities to be worked out.


It is important to know your own design language Bora Aksu



Hermes en movement

The thorough thought process behind Hermes lookbook for Watches is captivating. Alongside advertisement photographs showing the brands latest watch range, lie beautiful photographic images of movement. Photographs of horses running, edited with multiple horse images to further portray motion. Coinciding with the photographs are quotes on movement and watches from philosophers and extracts of Etienne- Jules Marey, Le Movement, physiologist and founder of chromatography run alongside his imagery.

This approach, enhances the lookbook, taking it from a product guide to an artistic, creative visual.


Mutiple designs for mail outs



Printed envelop design for mail outs


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Presentation and personality are main factors of my design process. When presneing myself to possible opputunities in teh industry, I wish to show how I am commitent and take pride in what I design. Through creating mail outs to present my CV and contact information I hope to portray my unique selling point as a designer.

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A highly motivated fashion graduate in Printed Textiles. Innovative in the design process with a proficiency and creative approach to presentation. Visually imaginative and reliable with the ability to work under pressure. A well-mannered, positive designer looking to further develop and utilize skills within a challenging fashion environment.


Fnqjsf!pg!Dmpvet 01/06/2013 6.30pm

Uif!Zbse 89 1/2 Worship Street EC2A 2BF

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Invitation to the Press Show The invitation can be fashioned into one of the hats shown at show. By printing the Illustrator file onto the invitation provokes the audience to engage with the collection Designing with print design onto the hat adds creativity and interest


Claire Kelly | LinkedIn

08/06/2013 19:26

Claire Kelly Print Designer and Sales Assistant at Whistles London, United Kingdom

Current Past

Apparel & Fashion

Sales Assistant at Whistles Sales assistant at Whistles Buyer and Independent Retailer at Renaissance Vintage Textile Archive Assistant at Beyond Retro see all

Education

Connections Websites

UAL London College of Fashion Carmel College Carmel College 119 connections Portfolio Portfolio Company Website

Claire Kelly's Summary A highly motivated fashion graduate in Printed Textiles. Innovative in the design process with a proficiency and creative approach to presentation. Visually imaginative and reliable with the ability to work under pressure. A well-mannered, positive designer looking to further develop and utilize skills within a challenging fashion environment.

Claire Kelly's Experience

Claire Kelly | London College of Fashion | Showtime

08/06/2013 19:37

Sales Assistant

Showtime (/) / London College of Fashion (/lcf)

Whistles

2013 (/lcf/ug/2013) September 2012 – Present (10 months)

Log in (/accounts/login/)

Claire Kelly

Dedicated Print Designer

Islington London

Whistles Claire Kelly — BA (Hons) 2011Fashion Design Technology: Surface Textiles (/lcf/ba-hons-fashion-design-technology-surface-textiles) November present

5B Beatty Rd London United Kingdom N16 8EA Head Office Team, able to gain a great insight into the reinvention of 07527453119 Mobile http://showtime.arts.ac.uk/ClaireKelly Providing a great knowledgeClaire22Kelly@msn.com of the brand, the latest trends and outfit Has the right to work in the EU - Yes

• Market Understanding: Through the company working closely with a fashion forward brand’s development. • Meeting expectations of the customer, acting as a personal stylist. building. • Building a relationship with customers, going above and over usual sales expectations to give the ultimate service experience. • Product Knowledge- A great understanding of manufacture, design, colour preference, shape, style, fabric choice, fit and wear ability, aftercare, current Summary trends and best sellers. A highly motivated fashion graduate in Printed Textiles. Innovative in the design process with a proficiency and • Interpersonal Skills- Offering genuine opinions and advice to customers in a considerate manner. creative approach to presentation. Visually imaginative and reliable with the ability to work under pressure. A well Responsibilities include: Providing a high-end customer service, personal styling, outfit building. Locating stock designer for customers and overseeing mail -mannered, positive looking to further develop and utilize skills within a challenging fashion environment. orders. Managing store deliveries, replenishment of shop floor, maintaining standards of shop floor, banking responsibilities, acting as a ‘Style Ambassadorâ€? through presentation, knowledge of the latest trends and uniform decisions. Completing competitor shops, following VM guidelines, order of Employment History stock room and general organization of the store. I have also presented mood boards of the latest fashion trends for our store, and creatively adapted thecareer stafflevel (QWU\ OHYHO room to provide a positive working Current environment. (http://dxcpw8yg8uhxn.cloudfront.net/d0921a1e8dbf6f6260eb1618d0572a0dscreen.jpg) Buyer and Independent (http://dxcpw8yg8uhxn.cloudfront.net/6355654ce87e0e63546887ff10422e10screen.jpg) (http://dxcpw8yg8uhxn.cloudfront.net/131e313eeeab8a787adabdca9b0974bescreen.jpg) Bird Repeat Always wanting to improve, I often evaluate my performance against others, asking questions and using initiative asRetailer a way of developing and to achieve Renaissance Vintage Print Develops Wings higher roles within the company. -DQXDU\ Âą 6HSWHPEHU Liverpool , United Kingdom BUSINESS Through the creation, management and successful running of my online and stall based Vintage clothing business,. Whistles I have self taught business skills, including money management, time management, promotion, advertising, and October 2011 – September 2012 (1 year) Liverpool, United Kingdom organization skills :coordinates tasks, manages projects effectively, meets deadlines, sets goals, keeps control over budget, plans and arranges activities to promote business. Whistles BUYING Through creating my own business in selling Vintage Clothing. I experienced buying items which would be November 2011- present appropriate for re-sale. This broadened my knowledge of buying for a certain customer/ style. ‡ .QRZOHGJH RI PDUNHW WUHQGV LQ RUGHU WR GHYHORS DQ H[FLWLQJ IDVKLRQ UDQJH DSSURSULDWH WR WKH WDUJHW PDUNHW ‡)LQLDO DFXPHQ ZLWK JRRG QHJRWLDWLRQ VNLOOV • Market Understanding: Through the company working closely with Head Office Team, able to gain a great insight into the reinvention of a fashion ‡&RPPHUFLDOO\ PLQG forward brand’s development. ‡&RQILGHQW ZLWK H[FHOOHQW FRPPXQLFDWLRQ VNLOOV • Meeting expectations of the customer, acting as a personal stylist. Providing a great knowledge‡$ELOLW\ WR ZRUN XQGHU SUHVVXUH of the brand, the latest trends and outfit building. PUBLIC RELATIONS • Building a relationship with customers, going above and over usual sales expectations to give the ultimate service experience. The self branding and promotion required for a new business is extensive, through the start up and continuos • Product Knowledge- A great understanding of manufacture, design, colour preference, shape, style, and wear ability, work forfabric Vintagechoice, company Ifit enhanced my skills in PR aftercare, current (http://dxcpw8yg8uhxn.cloudfront.net/a51272acfe957126e8091152de6fffccscreen.jpg) ‡ &UHDWLYLW\ UHVRXUFHIXOQHVV DQG IRUZDUG WKLQNLQJ trendsPhotography, and Kasia best sellers. (http://dxcpw8yg8uhxn.cloudfront.net/78d2b07d054090b2df13477f807d1c52screen.jpg) (http://dxcpw8yg8uhxn.cloudfront.net/f15149a5e90b5c09f99b2d37c826cd49screen.jpg) Wozniak Model, Katharina at ‡,PDJLQDWLYH ZULWLQJ VNLOOV M+P Photography, Kasia Wozniak Model, Katharina at Photography, Kasia Wozniak Model, Katharina at • Interpersonal Skills- Offering advice to customers in a considerate manner. M+Pgenuine opinions and M+P ‡6WURQJ QHWZRUNLQJ VNLOOV ‡$ELOLW\ WR PHHW JRDOV ZLWKLQ EXGJHW Responsibilities include: Providing a high-end customer service, personal styling, outfit building. Locating stock for customers and overseeing mail ‡([FHOOHQW FRPPXQLFDWLRQ VNLOOV ZULWWHQ YHUEDO DQG YLVXDO orders. Managing store deliveries, replenishment of shop floor, maintaining standards of shop floor, banking responsibilities, acting as a ‘Style ‡$ELOLW\ WR OLVWHQ WR GLVFXVV DQG XQGHUVWDQG WKH FOLHQWV UHTXLUHPHQWV

Sales assistant

Ambassador� through presentation, knowledge of the latest trends and uniform decisions. Completing competitor shops, following VM guidelines, order of Sales Assistant stock room and general organization of the store. Whistles I have also presented mood boards of the latest fashion trends for our store, and creatively adapted the staff room to provide a positive working 1RYHPEHU ¹ 3UHVHQW Liverpool and London , United Kingdom environment. Permanent Always wanting to improve, I often evaluate my performance against others, asking questions and using initiative as a way of developing and to achieve ‡ 0DUNHW 8QGHUVWDQGLQJ 7KURXJK WKH FRPSDQ\ ZRUNLQJ FORVHO\ ZLWK +HDG 2IILFH 7HDP DEOH WR JDLQ D JUHDW higher roles within the company. LQVLJKW LQWR WKH UHLQYHQWLRQ RI D IDVKLRQ IRUZDUG EUDQGœV GHYHORSPHQW

Buyer and Independent Retailer

http://showtime.arts.ac.uk/ClaireKelly

Renaissance Vintage

January 2011 – September 2012 (1 year 9 months)

Page 1 of 7

Liverpool, United Kingdom

‡ 0HHWLQJ H[SHFWDWLRQV RI WKH FXVWRPHU DFWLQJ DV D SHUVRQDO VW\OLVW 3URYLGLQJ D JUHDW NQRZOHGJH RI WKH EUDQG the latest trends and outfit building. ‡ %XLOGLQJ D UHODWLRQVKLS ZLWK FXVWRPHUV JRLQJ DERYH DQG RYHU XVXDO VDOHV H[SHFWDWLRQV WR JLYH WKH XOWLPDWH service experience. ‡ 3URGXFW .QRZOHGJH $ JUHDW XQGHUVWDQGLQJ RI PDQXIDFWXUH GHVLJQ FRORXU SUHIHUHQFH VKDSH VW\OH IDEULF choice, fit and wear ability, aftercare, current trends and best sellers.

BUSINESS Through the creation, management and successful running of my online and stall based Vintage clothing business, I have self taught business skills, including money management, time management, promotion, advertising, and organization skills :coordinates tasks, manages projects effectively, meets deadlines, sets goals, keeps control over budget, plans and arranges activities to promote business.

http://www.linkedin.com/pub/claire-kelly/43/31a/82a

Online presence 01 Linked in 02 LCF Showtime 03 Drapers Jobs

Page 1 of 4


Claire

Kelly

5B Beatty Rd, London, N16 8EA 07527453119 c . k e l l y 1 3 @ f a s h i o n . a r t s . a c . u k First Move: http://my.lcffirstmove.co.uk/graduates/7516 Showtime: http://showtime.arts.ac.uk/ClaireKelly

A highly motivated fashion graduate in Printed Textiles. Innovative in the design process with a proficiency and creative approach to presentation. Visually imaginative and reliable with the ability to work under pressure. A well-mannered, positive designer looking to further develop and utilize skills within a challenging fashion environment. Education

London College of Fashion Sep 2009 – Present

BA Hons Fashion Design Technology: Surface Textiles

Carmel College Sep 2005 – Jun 2009

Art Foundation Diploma

A Level Fashion/ Textiles A A Level Graphic Design B A Level English C AS Level Psychology C

AS Level Unendorsed Art C

Wade Deacon High School Sep 2000 – Jul 2005 11 GCSE A*- C Awards & Achievements Jun 2013 Jul 2013 Mar 2013 May 2013

Published in London College of Fashion, School of Design and Technology Annual 2013 Showing collection in London College of Fashion Press Show Short listed for BFC Chloe Competition. Chloe Attitude Modernity in Movement Short listed for RHS Chelsea Flower Show Competition

Feb 2012

Renaissance Vintage featured in Mollie Makes Magazine

Short Courses and Independent Coursework

Carmel College

Art History

University of Liverpool

Art History: Introduction to Modern Art 1945-1970 Art and Literature: Telling Tales Art and Literature: Violent Muse (16448)

William Morris


Employment Nov 2011 – Present

Sales Assistant: Whistles

• Market Understanding- Through the company working closely with Head Office Team, able to gain a great insight into the reinvention of a fashion forward brand’s development. • Meeting expectations of the customer, acting as a personal stylist. Providing a great knowledge of the brand, the latest trends and outfit building. • Building a relationship with customers, going above and over usual sales expectations to give the ultimate service experience. • Product Knowledge- A great understanding of manufacture, design, colour preference, shape, style, fabric choice, fit and wear ability, aftercare, current trends and best sellers. • Interpersonal Skills- Offering genuine opinions and advice to customers in a considerate manner. Responsibilities include; Providing a high-end customer service, personal styling, outfit building. Locating stock for customers and overseeing mail orders. Managing store deliveries, replenishment of shop floor, maintaining standards of shop floor, banking responsibilities, acting as a ‘Style Ambassador” through presentation, knowledge of the latest trends and uniform decisions. Completing competitor shops, KPI reports, Money Mapping, Daily Sales reports, following VM guidelines, order of stock room and general organization of the store. I have also presented mood boards of the latest fashion trends for our store, and creatively adapted the staff room to provide a positive working environment. Recently working close with Head Office VM for in store merchandiser, with an eye for colour and presentation. Always wanting to improve, I often evaluate my performance against others, asking questions and using initiative as a way of developing and to achieve higher roles within the company. Jan 2011 – Sept2012

Buyer and Independent Retailer Renaissance Vintage

The start up, overseeing and creation of own business. Resourcing, demonstrating great negotiation skills, buying and selling Vintage Clothing. Highlighting a vast knowledge of market trends, financially astute with added entrepreneurial skills. Creation of online shop and own website, along with building online profile through social media. Showcasing skills in advertisement and promotion, Organising and running Vintage Market events, arranging other Vintage sellers to showcase designs and clothes at event. Independence and ambition are shown in the successful running of the business. Featured in Mollie Makes Craft and Vintage Magazine and Selling own designs through online shop and vintage boutique ‘A la Mode’ in Liverpool. Working to a budget, keeping track of sales and costing. Management skills, Self motivation and discipline. Personality traits ; determination, dedication, commitment, hard working with ability to muti-task above all a great listener. Gallery Assistant The Gallery at Bank Quay House Responsibilities include: • Installing exhibitions • Marketing of exhibitions with promotion through social networking • General administration • Gallery invigilator • Handling customer/ visitor enquiries • Front of house • Exhibition changeovers • Assisting Gallery Manager • Organising and running workshops • Organised and delivered Craft/ Art/ Vintage Fairs Jun 2010 – Jun 2012

Art Workshop Assistant National Museums Liverpool Contributed a whole range of special skills and talents to the organisation and provided support to Art workshops. Involved at all levels of the organisation, from areas requiring specialist knowledge and skills, such as Art and Creative skills aswell as the ability to work with Children, enthusiasm is the essential skill to this role. September 2011 – April 2012

Textile Print Workshop Leader Carmel College On a weekly basis I conducted a Print Workshop for Art Foundation Students Organised, planned and ran demonstrations of Printing Techniques Offered personal one to one tutorials with Students Showed Guidance and offered a range of new possibilities, and techniques Assisted Art Foundation Tutor October 2011 – June 2012

Costume Designer National Museums Liverpool Designing and Creating embroidery designs on Sweatshirts as a response to the Titanic Exhibition held at the National World Museum Liverpool. Researching the costumes of sailors to create design enhanced replicas. November 2011 – April 2012

Jul 2011 – Sept 2011

Costume Designer Warrington Museum and Art Gallery

Designing and creating a range of male and female 1960’s inspired costumes for the ‘Mods & Rockers:

Role entailed research into the fashion designs of the 1960’s. The design and development process, liaise with the curators of the exhibition to create a mutual design. Designing around the implication of children wear. Costumes needed to be suitable for Children and hard wearing as to withhold the time of the exhibition. Textile Archive Assistant Beyond Retro • Working with high profile fashion clients • Sourcing appropriate vintage garments for clients • Fabric swatch cutting and presenting, taking into account print placement and value • Meeting clients briefs through following trend reports, inspiration images, fashion references and general client notes and research • Fabric sourcing and sorting • Database input Responsibilities included management of swatch room and vintage showroom, presentation and selection of swatches. January 2010 – May 2010

Sales Assistant TopShop Appointed Service Motivator and Assistant to Visual Merchandising. Responsibilities include customer service, including giving advice to customers on the latest fashions and outfit building for them. Nominated Stylist ‘Outfit of the week’ stylist and mannequin dresser. Oct 2007 – Sept 2008

Sales Assistant IKEA Working in a fast paced environment. Building on language communication, teamwork, and time management skills October 2005 – August 2006


Press Release: Claire Kelly Claire Kelly, Surface Textile graduate of the London College of Fashion debut collection showcases her intricate, gentle approach to print. Prints are reflected from water on a layer of ink, creating fluent, organic lines, softly hand painted, the designs feel delicate and romantic. Claire submerses herself in research, creating a textile collection of meaning. The relationship between process and inspiration is recurrent within Claire’s work. A self -confessed image accumulator, the prints are deep in inspiration derived from Alfred Tennyson’s poem The Lady of Shalott. Prints are expressive and personal to relate to the subject, by creating the feel of encirclement in her prints; the isolation and entrapment of the Lady of Shalott. Inspiring to encage in William Hunt’s ‘imaginative power’ and ‘supernatural atmosphere’ way of illustrating. Working with the water, with practice, exploration and mastering the technique she controls the ink and water, working the two together in a partnership, complimenting each other in the line they create. Using collage as a technique to draw illustrations through cutout, following the organic lines naturally created in the marbling technique. Not one for generic, Claire alters the marbling technique, exploring the traditional process, taking to collage and photography to explore new means of design. Photographs of printed fabric samples enhance the atmosphere. Through creativity with the lens, capturing the movement from the camera to enhance the samples with fluidity The collection presents itself as rounded in many ways, through its pattern, context, and inspiration.


Press Release: Press Show collobrative collection

Empire of Clouds

A collection for the The Wright Brothers, Ground control to major Tom Untamed, raw and charged, Empire of Clouds demands attention. Sarah Buchanan’s futuristic representation of aviation, inspired by the true design innovation of flight experimenting with plane models for silheotte.. A walking mirror, dresses are structured and captivating. The inflation of each look keeps anticipation high, no doubt due to the intensificatin of sleeves, reaching a point of take over (or should that be take off) Prints add a new level of interest to the futuristic, space calling materials, Claire Kelly, channels the past attracting it to the present with her use of specialist printing technique. Forcing traditional marbelling into modern textile, creating a new innovative printed material. Stimulating distinct design in the collection Georgie Howling adds height with laser cut headwear. Creating hats from a single sheet of foil by way of intelligent cut work and coupling. Altogether a fly collection from three graduates of London College of Fashion.




Press Release: Claire Kelly Claire Kelly, Surface Textile graduate of the London College of Fashion debut collection showcases her intricate, gentle approach to print. Prints are reflected from water on a layer of ink, creating fluent, organic lines, softly hand painted, the designs feel delicate and romantic. Claire submerses herself in research, creating a textile collection of meaning. The relationship between process and inspiration is recurrent within Claire’s work. A self -confessed image accumulator, the prints are deep in inspiration derived from Alfred Tennyson’s poem The Lady of Shalott. Prints are expressive and personal to relate to the subject, by creating the feel of encirclement in her prints; the isolation and entrapment of the Lady of Shalott. Inspiring to encage in William Hunt’s ‘imaginative power’ and ‘supernatural atmosphere’ way of illustrating. Working with the water, with practice, exploration and mastering the technique she controls the ink and water, working the two together in a partnership, complimenting each other in the line they create. Using collage as a technique to draw illustrations through cutout, following the organic lines naturally created in the marbling technique. Not one for generic, Claire alters the marbling technique, exploring the traditional process, taking to collage and photography to explore new means of design. Photographs of printed fabric samples enhance the atmosphere. Through creativity with the lens, capturing the movement from the camera to enhance the samples with fluidity The collection presents itself as rounded in many ways, through its pattern, context, and inspiration.


In an industry full of great creativity it is of high importance to stand out. Be true to yourself and own style; offer the industry something new, something unique. Successful designers have a unique approach to their fashions, and design process. The success of a designer lies in their unique selling point, (USP) an intellectual designer focuses on their strengths, showcasing and developing them in each collection. Branding themselves on their individuality, to stand out and be noticed against their competitors along with the established Fashion houses. The brief I have created centers around the individual. Focusing on my own design process, personality and style and how I will publicize myself as a designer. “Exploring and experimenting heightened my confidence within my work. Through working in my own style and being true to my personality” A reference from PPD concluding my FMP project, Isolated Beauty, captures the direction of the negotiated brief. Closely observing and reflecting throughout the FMP, I gained insight into my own handwriting. “Though this project I feel I have gained not only greater confidence in both my work and myself but I have learnt which parts of design interests me greatest. This will lead to my next project, where I can explore this further” Alice Templerly describes her own design process “It’s personal, organic, fluid, eclectic” Sketchbooks provide a personal place for artistic insecurities to be worked out! Each individual is different; this is to be embraced, especially in a creative field. Through research into how designers differentiate themselves from one another I will explore my own handwriting within this project. My personality in design has a proficiency of presentation. I am aware that to be noticed within industry amongst many creative, it is not only your artwork that requires accreditation, but how it may be presented. How to communicate oneself as a brand, a certain style is important for first impressions. To present yourself in a different way, this is what my brief is referring to, the importance of self. Through the negotiated brief in order to highlight my own style I will focus on the experimental approach in which I take to textile design. A traditionalist at heart, I thrive on experimenting with past techniques and to revisit certain elements with a contemporary vision. “A modern approach to design is, for me, the space between an object from another time and its reinterpretation” Alice Templerly Alongside research of established designers and their individuality within design, I will highlight my traditionalist side. Developing ideas from FMP which where not fully explored. I intend to develop print ideas from my FMP, using marbling technique as a method for drawing, as apposed to a textile technique. The Prints will showcase an expressive, artistic, illustrative side to my presented FMP. Creating a sketchbook, which speaks of my personality and drawing style. Using expressive mark making and collage, for illustration, furthering print designs through repeats and colourways. Continuing to develop the textile and drawing techniques explored in FMP.


Press Release: Claire Kelly Claire Kelly, Surface Textile graduate of the London College of Fashion debut collection showcases her intricate, gentle approach to print. Prints are reflected from water on a layer of ink, creating fluent, organic lines, softly hand painted, the designs feel delicate and romantic. Claire submerses herself in research, creating a textile collection of meaning. The relationship between process and inspiration is recurrent within Claire’s work. A self -confessed image accumulator, the prints are deep in inspiration derived from Alfred Tennyson’s poem The Lady of Shalott. Prints are expressive and personal to relate to the subject, by creating the feel of encirclement in her prints; the isolation and entrapment of the Lady of Shalott. Inspiring to encage in William Hunt’s ‘imaginative power’ and ‘supernatural atmosphere’ way of illustrating. Working with the water, with practice, exploration and mastering the technique she controls the ink and water, working the two together in a partnership, complimenting each other in the line they create. Using collage as a technique to draw illustrations through cutout, following the organic lines naturally created in the marbling technique. Not one for generic, Claire alters the marbling technique, exploring the traditional process, taking to collage and photography to explore new means of design. Photographs of printed fabric samples enhance the atmosphere. Through creativity with the lens, capturing the movement from the camera to enhance the samples with fluidity The collection presents itself as rounded in many ways, through its pattern, context, and inspiration.


Press Release: Claire Kelly Claire Kelly, Surface Textile graduate of the London College of Fashion debut collection showcases her intricate, gentle approach to print. Prints are reflected from water on a layer of ink, creating fluent, organic lines, softly hand painted, the designs feel delicate and romantic. Claire submerses herself in research, creating a textile collection of meaning. The relationship between process and inspiration is recurrent within Claire’s work. A self -confessed image accumulator, the prints are deep in inspiration derived from Alfred Tennyson’s poem The Lady of Shalott. Prints are expressive and personal to relate to the subject, by creating the feel of encirclement in her prints; the isolation and entrapment of the Lady of Shalott. Inspiring to encage in William Hunt’s ‘imaginative power’ and ‘supernatural atmosphere’ way of illustrating. Working with the water, with practice, exploration and mastering the technique she controls the ink and water, working the two together in a partnership, complimenting each other in the line they create. Using collage as a technique to draw illustrations through cutout, following the organic lines naturally created in the marbling technique. Not one for generic, Claire alters the marbling technique, exploring the traditional process, taking to collage and photography to explore new means of design. Photographs of printed fabric samples enhance the atmosphere. Through creativity with the lens, capturing the movement from the camera to enhance the samples with fluidity The collection presents itself as rounded in many ways, through its pattern, context, and inspiration.


Press Release: Claire Kelly Claire Kelly, Surface Textile graduate of the London College of Fashion debut collection showcases her intricate, gentle approach to print. Prints are reflected from water on a layer of ink, creating fluent, organic lines, softly hand painted, the designs feel delicate and romantic. Claire submerses herself in research, creating a textile collection of meaning. The relationship between process and inspiration is recurrent within Claire’s work. A self -confessed image accumulator, the prints are deep in inspiration derived from Alfred Tennyson’s poem The Lady of Shalott. Prints are expressive and personal to relate to the subject, by creating the feel of encirclement in her prints; the isolation and entrapment of the Lady of Shalott. Inspiring to encage in William Hunt’s ‘imaginative power’ and ‘supernatural atmosphere’ way of illustrating. Working with the water, with practice, exploration and mastering the technique she controls the ink and water, working the two together in a partnership, complimenting each other in the line they create. Using collage as a technique to draw illustrations through cutout, following the organic lines naturally created in the marbling technique. Not one for generic, Claire alters the marbling technique, exploring the traditional process, taking to collage and photography to explore new means of design. Photographs of printed fabric samples enhance the atmosphere. Through creativity with the lens, capturing the movement from the camera to enhance the samples with fluidity The collection presents itself as rounded in many ways, through its pattern, context, and inspiration.


In an industry full of great creativity it is of high importance to stand out. Be true to yourself and own style; offer the industry something new, something unique. Successful designers have a unique approach to their fashions, and design process. The success of a designer lies in their unique selling point, (USP) an intellectual designer focuses on their strengths, showcasing and developing them in each collection. Branding themselves on their individuality, to stand out and be noticed against their competitors along with the established Fashion houses. The brief I have created centers around the individual. Focusing on my own design process, personality and style and how I will publicize myself as a designer. “Exploring and experimenting heightened my confidence within my work. Through working in my own style and being true to my personality” A reference from PPD concluding my FMP project, Isolated Beauty, captures the direction of the negotiated brief. Closely observing and reflecting throughout the FMP, I gained insight into my own handwriting. “Though this project I feel I have gained not only greater confidence in both my work and myself but I have learnt which parts of design interests me greatest. This will lead to my next project, where I can explore this further” Alice Templerly describes her own design process “It’s personal, organic, fluid, eclectic” Sketchbooks provide a personal place for artistic insecurities to be worked out! Each individual is different; this is to be embraced, especially in a creative field. Through research into how designers differentiate themselves from one another I will explore my own handwriting within this project. My personality in design has a proficiency of presentation. I am aware that to be noticed within industry amongst many creative, it is not only your artwork that requires accreditation, but how it may be presented. How to communicate oneself as a brand, a certain style is important for first impressions. To present yourself in a different way, this is what my brief is referring to, the importance of self. Through the negotiated brief in order to highlight my own style I will focus on the experimental approach in which I take to textile design. A traditionalist at heart, I thrive on experimenting with past techniques and to revisit certain elements with a contemporary vision. “A modern approach to design is, for me, the space between an object from another time and its reinterpretation” Alice Templerly Alongside research of established designers and their individuality within design, I will highlight my traditionalist side. Developing ideas from FMP which where not fully explored. I intend to develop print ideas from my FMP, using marbling technique as a method for drawing, as apposed to a textile technique. The Prints will showcase an expressive, artistic, illustrative side to my presented FMP. Creating a sketchbook, which speaks of my personality and drawing style. Using expressive mark making and collage, for illustration, furthering print designs through repeats and colourways. Continuing to develop the textile and drawing techniques explored in FMP.


Press Release: Claire Kelly Claire Kelly, Surface Textile graduate of the London College of Fashion debut collection showcases her intricate, gentle approach to print. Prints are reflected from water on a layer of ink, creating fluent, organic lines, softly hand painted, the designs feel delicate and romantic. Claire submerses herself in research, creating a textile collection of meaning. The relationship between process and inspiration is recurrent within Claire’s work. A self -confessed image accumulator, the prints are deep in inspiration derived from Alfred Tennyson’s poem The Lady of Shalott. Prints are expressive and personal to relate to the subject, by creating the feel of encirclement in her prints; the isolation and entrapment of the Lady of Shalott. Inspiring to encage in William Hunt’s ‘imaginative power’ and ‘supernatural atmosphere’ way of illustrating. Working with the water, with practice, exploration and mastering the technique she controls the ink and water, working the two together in a partnership, complimenting each other in the line they create. Using collage as a technique to draw illustrations through cutout, following the organic lines naturally created in the marbling technique. Not one for generic, Claire alters the marbling technique, exploring the traditional process, taking to collage and photography to explore new means of design. Photographs of printed fabric samples enhance the atmosphere. Through creativity with the lens, capturing the movement from the camera to enhance the samples with fluidity The collection presents itself as rounded in many ways, through its pattern, context, and inspiration.


Press Release: Claire Kelly Claire Kelly, Surface Textile graduate of the London College of Fashion debut collection showcases her intricate, gentle approach to print. Prints are reflected from water on a layer of ink, creating fluent, organic lines, softly hand painted, the designs feel delicate and romantic. Claire submerses herself in research, creating a textile collection of meaning. The relationship between process and inspiration is recurrent within Claire’s work. A self -confessed image accumulator, the prints are deep in inspiration derived from Alfred Tennyson’s poem The Lady of Shalott. Prints are expressive and personal to relate to the subject, by creating the feel of encirclement in her prints; the isolation and entrapment of the Lady of Shalott. Inspiring to encage in William Hunt’s ‘imaginative power’ and ‘supernatural atmosphere’ way of illustrating. Working with the water, with practice, exploration and mastering the technique she controls the ink and water, working the two together in a partnership, complimenting each other in the line they create. Using collage as a technique to draw illustrations through cutout, following the organic lines naturally created in the marbling technique. Not one for generic, Claire alters the marbling technique, exploring the traditional process, taking to collage and photography to explore new means of design. Photographs of printed fabric samples enhance the atmosphere. Through creativity with the lens, capturing the movement from the camera to enhance the samples with fluidity The collection presents itself as rounded in many ways, through its pattern, context, and inspiration.


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