BRAND MANUAL GUIDELINES This is how we look.
www.lktconsult.com
ALIGN TECHNOLO YOUR BUSINESS ST
OGY WITH TRATEGY
LKT Consulting is all about helping your business run more effectively through improved business process and technology. Our specialties are in building effective offshore, outsourced or internal teams, along with migrating your business to take advantages of cloud infrastructure.
This is a guide to the basic elements that make up our brand. It will let you get to know us better...
CONTENTS
01
CORPORATE LOGO
15
CORPORATE COLOR SYSTEM
17
CORPORATE TYPOGRAPHY
Logo Introduction Logo Variations Logo Application Logo Construction Incorrect Logo Application
The Corporate Colors Primary Colour System
Primary Fonts Paragraph Styles
LOGO INTRODUCTION
LKT’s logo is made up of two components, a globe and the company name.
Globe A stylised circle (we refer to it internally as the disco ball) with heavily pixelated land masses in varying shades of orange to make it three dimensional.
Company Name The words LKT is strong in the primary orange followed by CONSULTING is normal weight in black are placed either beside or below the globe.
LOGO VARIATIONS Lanscape Version The LKTCONSULTING text is place to the right of the globe centred vertically. Full Colour
One Colour Orange
Mono Black
White
Stacked Version The LKTCONSULTING text is placed below the globe centred horizontally. Full Colour
One Colour Orange
Mono Black
White
INCORRECT LOGO APPLICATIONS
No stacking of LKT and CONSULTING
The logo should be straight, not sloping
Don’t italicise the logo or change the shape in any way
Don’t change the colours on the logo Don’t put the logo over strong primary colours unless using the white version
Don’t superimpose over busy images The global icon should not be flipped
The LKTCONSULTING text should not be broken up, italicised or stretched. The logo (including the text and the globe) should not be stretched or changed in proportion. We should not superimpose the logo over strong colours (like red) or busy backgrounds (such as stock images).
LOGO CONSTRUCTION
x
x
x
x
z
z
z
z
Clearspace
Computation
Our logo needs some breathing room. It has a space to stand out. For landscape version the margin of clearspace is measured by x while the stacked version is z.
The spacing between the globe and text on the landscape and stacked logo is both 0.2x.
Lanscape Version 0.2x 0.4x x
0.4x
Stacked Version 0.2x
0.2x
1.7x
0.5x
0.2x
x
1.5x
CORPORATE COLOR SYSTEM
Colours are one of the most important things to transfer a brand to the customers.
Our colours represent our brand.
Primary Colour System
100%
80%
60%
40%
20%
100%
80%
60%
40%
Primary Colour Orange
Primary Colour Gray
CMYK
CMYK
: C0 M53 Y90 K0
20%
: C67 M60 Y58 K43
Pantone : Solid Coated 715 C
Pantone : Solid Coated 2336 C
HSL
: 28, 100, 59
HSL
: 0, 0, 27
RGB
: R255 G143 B46
RGB
: R69 G69 B69
Web
: #FF8E2D
Web
: #444444
Secondary Colour System
100%
80%
60%
40%
20%
100%
80%
60%
40%
20%
Secondary Colour Green
Secondary Colour Blue
CMYK
CMYK
: C0 M53 Y90 K0
: C67 M60 Y58 K43
Pantone : Solid Coated 715 C
Pantone : Solid Coated 2336 C
HSL
: 28, 100, 59
HSL
: 0, 0, 27
RGB
: R255 G143 B46
RGB
: R69 G69 B69
Web
: #FF8E2D
Web
: #444444
R TYPOGRAPHY
ROBOTO
Our typeface is Roboto. Modern, flexible and easy to read, Roboto is uniquely suited for a wide range of visual communications. Multiple levels of typographic hierarchy are defined both for impact and clarity of our communications.
Primary Fonts
THIN ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890:”;’,.<>/?~!@#£%^&*()_+={}
LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890:”;’,.<>/?~!@#£%^&*()_+={}
REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890:”;’,.<>/?~!@#£%^&*()_+={}
MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890:”;’,.<>/?~!@#£%^&*()_+={}
BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890:”;’,.<>/?~!@#£%^&*()_+={}
PARAGRAPH STYLES Use the following type hierarchy as a guide to set type in your layout. Adhering to these styles will ensure a consistent style across all communications.
Title
30 pt
Regular
Subtitle
15 pt
Italic
Heading 1
20 pt
Regular
Heading 2
15
Regular
Heading 3
12
Regular
Heading 4
12
Bold
Heading 5
11
Bold
Heading 6
10
Regular