PreListing guide UNLOCKING YOUR HOME'S POTENTIAL Jonathan Mills Team Leader WITH
EVERYTHING WE TOUCH TURNS TO
W E L O O K F O R W A R D T O W O R K I N G T O G E T H E R
Founded on the premise of servant leadership, Jonathan Mills, founder of The Mills Group, began his entrepreneurial journey serving lemonade from a stand that he made in his parents driveway at the age of 9 Shorty after, he began raking leaves for neighbors, quickly scaling to a full fledge lawn care business through his high school years serving clients including the #1 luxury builder in Gainesville Answering one need after another for the community, Jonathan finally found Real Estate in 2015 Learning every aspect of the industry to best guide his clients through each individual transaction, he realized he needed to grow a team around him to offer the highest level of service consistently The first addition to the team in 2017 was his mother as the buyers agent, who had recently made the transition out of health care after 20 years In 2020 and each year there after, the team grew larger and stronger, offering more value and experience to each transaction 450 and counting! The Mills Group looks forward to working with you and is excited to make this a seamless process full of positive experiences!
welcome
The Mills Group
McCall is the glue that holds the deal together She is responsible for ensuring every client has the communications that they need to have every question answered before it is even thought up!
OUR TEAM g/ g p casts the vision for the team driving it to constantly grow the value that we bring to our clients on a consistent basis
Rennie is our incredible buyer's agent She assists in every step of the buying process and her communication skills with clients are unmatched Rennie identifies and shows homes that meet each buyer's needs, and is present during showings, inspections, and closings
Danny is a bright conversationist on our team who regularly greets and connects with buyers, schedules/attends showings and inspections, assists at open houses, and obtains valuable feedback from our buyers
ah is the culture keeper of e team He keeps the team on track by building operational workflows, is sponsible for negotiations, dgeting, purchasing, and is charge of developing long term operational strategies to meet our company objectives
Claire Pereira
Using her expert skills, Claire plans/creates all our marketing materials (digital and physical), runs our social media accounts, and helps plan events She keeps in contact with past and present clients and ensures every home is marketed effectively
Marketing Coordinator
Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, we ’ re confident that every Keller Williams professional shares the vision of serving our clients at the very highest level possible
5310 NW 8TH AVE, STE 1, GAINESVILLE, FL
Keller Williams is the largest real estate franchise in the world by agent count and boasts the highest sales volume in the US Your needs always come first At Keller Williams, we provide the service we agree to, in the ways that work for you, whether once a week, once a day, by phone, email or text message That’s how we’ll do it You’ll always be kept in the loop When You Work With Us, You Get:
Knowledge
Track Record
Technology
Keller Williams was designed to reward agents for working together
Win Win or no deal
Customers always come first Commitment in all things
Founded on the principles of trust and honesty, Keller Williams emphasizes the importance of having the integrity to do the right thing, always putting your needs first We firmly believe that our success is ultimately determined by the legacy we leave with each client we serve
Teamwork
We stay ahead of trends in the real estate industry through our comprehensive, industry leading training curriculum and research resources It’s what prepares our team to provide you with unparalleled service
Leading edge tech tools and training give us the advantage in effectively finding the perfect home for you!
Communication seek first to understand
Teamwork together everyone achieves more
Trust starts with honesty
Equity opportunities for all Success results through people
Reliability
Creativity ideas before results
We’re proud to be affiliated with one of the largest real estate organizations in the world! The strong growth of Keller Williams is proof that when you offer a superior level of service, word spreads fast
Integrity do the right thing
Why KW?
400+ Homes Sold 103% List/Sale Price Ratio 2.8 Avg Days On MarketS t e p s t o C l o s i n g 01 02 03 BEFORE LISTING
Marketing campaign created
Formal listing presentation
Offer(s) received Offer(s) negotiated Offer accepted Back up offer(s) accepted Inspections & disclosures Appraisal completed Contingencies satisfied Property closes Refer friends and family!
Signs installed
Submit to local listing services
Professional photography
Staging consultation
Direct mail campaign Email campaigns
Establish sales price Property evaluation
Showing times selected
Complete market analysis
Schedule an appointment
LISTED & ACTIVE UNDER CONTRACT
Social media campaigns
Executed sales agreement strategy for selling
Turn on all the lights
Make arrangements for pets
Open drapes in the daytime
Remove all yard clutter
• Deep clean bathroom fixtures & appliances
Play quiet background music
Plant fresh flowers
• Clean and organize bedrooms & kitchen
• Light the fireplace
like lavender or vanilla
• Tighten all door handles Ensure gutters are attached
Vacate property during showing
OUR UNMATCHED STRATEGY TO SELL YOUR HOME
• Infuse home with light scents
DIRECT MAIL, EMAIL & SOCIAL MEDIA CAMPAIGNS
Clean all light fixtures
EXTERIOR ISHOWINGS NTERIOR MARKETING STRATEGY
Shampoo carpets
83% of Buyers are Online
Apply fresh mulch and weed
• Keep grass freshly cut
Paint walls and ceilings
Clean windows inside and out
• Wash or paint exterior
• Paint the front door
• Remove excess wall hangings and photos
• Meet with staging consultant
Jonathan Mills is a dynamic force of nature who directs a team of dedicated and committed staff. From his extremely professional listing presentation to his thoughtful guidance through sale he consistently demonstrated knowledge and experience all while representing my best interests As far as I am concerned he is the only Realtor in Gainesville
ASHLEIGH SEARLES
testimonials
Jonathan is amazing We are relocating to Gainesville from a distance and didn’t know the area well He found us the perfect house as soon as it went on the market, did FaceTime video tours, went over and above answering questions. Then he did a fantastic job with the negotiations and helping the closing go smoothly and we got our amazing house below budget! You will not regret it if you go with The Mills Group Thank you, Jonathan!!!!
Rennie made the entire experience and process so smooth and painless! She was very responsive and also patient giving us the time we needed to make such a big decision She also went to bat for us when the sellers had unusual requests or ran late on paperwork. Rennie is such a pleasure to work with I highly recommend her as a realtor!
CELINE CARRIER
JESSICA MCQUERRY
KRISTY BUCHANAN
HILARY & VINCENT SPAHR
Our experience with Jonathan and the Mills Group was exceptional We went into the process blind and ended you with lots of options, and ultimately they perfect home for our needs We look forward to working with Jonathan and his team again in the future!
WANDA MCMULLEN
I recommend Jonathan Mills as real estate professional because of his enthusiasm, honesty, and knowledge of real estate He was a joy to work with, and when I found the home for me, helped me close the most awesome deal on my really nice home.....
testimonials
Rennie and Jonathan were amazing We had a complicated closing involving getting permits for a room addition and new roof installed as well The closing ended up taking longer than we planned but they worked with us every step of the way. As first time home buyers we would highly recommend the mills group!
Jonathan was THE BEST realtor we could have asked for. He guided us through buying our first home and it was such an easy experience!
I tell every person that I work with that I am going to treat their deal like it’s my own. This helps identify my role as their real estate advisor and they know I am always looking out for their best interests
Team Leader (352) 702 4730 Jonathan@themillsgroupkwcom Jonathan Mills
