Claire Rodgers Portfolio by claire rodgers

TABLE OF CONTENTS 1 2 3 4 5 6 7 8

TONEVENDOR SOFIA UNPLUG LEGALIZE EVERYTHING A-988 DOCTOR’S ORDERS COMMUNITY RAMEN TRANSFORMATION IS BEAUTIFUL

TONEVENDOR The design challenge was to build local record store, Tonevendor, a website from scratch using HTML and CSS. The site needed to be easily accessible and modern. The target audience ranges from teenagers to adults 50+. What these consumers have in common is a deep enthusiasm and appreciation for music. The consumers could either be local or tourists, as downtown St. Augustine is a tourist destination. The site includes a homepage, about page, inventory page, and contact page. The design and web layout are dedicated to music. The imagery is either album art or photos of vinyl inside the store itself. The graphics are typography heavy to keep the focus on the music. Whether young or old, the user can easily navigate the site. The site includes a menu bar and footer on all pages for easy navigation, music recommendations by staff, a link to Tonevendor’s discogs page and social media pages, as well as a contact form. Overall, the design is consistent in style and function with cleanly written code.

WELCOME WELCOME

TO TO

TONEVENDOR TONEVENDOR

Pantone: 659

Pantone: 185

Pantone: Black 6

SOFIA SOFIA is an app and card game that teaches children about Greek mythology and the important life lessons that are to be learned from it. The target audience for this app and card game are children age 9-12. The focus for SOFIA was to differentiate it from the rest of Greek mythology apps on the market for kids, which are largely outdated, hard to navigate, and do not touch on the lessons to be learned from mythology. For SOFIA, the emphasis was put on making the design clean and user friendly. The app takes the user from myth, to life lesson, to a quiz. The card game is a memory-matching game and the function is to reinforce the facts of mythology.

app icon

main menu

myth quiz

myth lesson

myth story

UNPLUG The design challenge for the UNPLUG campaign is to entice young adults to unplug from technology and read more books via a partnership with Barnes and Noble Booksellers. The target audience for the campaign are young adults ages 18-25, so the campaign is focused on making the user feel like a part of something. This is achieved by using social media platforms like Instagram, Twitter, and curated Spotify playlists. The user also receives a bookmark that has the campaign logo cut out to reveal the book they are reading. Lastly, the campaign draws the users in by offering a discount on the book of the month for members.

LEGALIZE EVERYTHING Legalize Everything is a non-profit that advocates for drug users through harm reduction techniques and a change in legislation to decriminalize all drugs. The target audience for this project is the general public, especially young activists, as well as legislators and users. The non-profit seeks to reach as many people as possible and appeal to them using facts and statistics. Thus, Legalize Everything was created. The non-profit includes a logo, sticker pack, apparel, infographic poster and website. The difference between Legalize Everything and other non-profits of its kind is that Legalize Everything doesn’t try to be polished and poised. Instead, it uses abrasive, gritty design and color to catch people’s attention and spread the word.

LEGALIZE everything Pantone: 7436

egalize everything may seem counterintuitive. Why would we want to decriminalize all drugs and substances? The answer is simple: it works. Portugal was in the throws of an opioid epidemic much like the United States currently is, but in 2001, it was the first country in the world to decriminalize all drugs. The results have been amazing. The idea is to shift from incarceration to rehabilitation. Legalize everything seeks to help a large part of the population that is overlooked and therefore left to suffer: addicts and users. The organization instead treats these people as people. Legalize everything pushes to end the US war on drugs by advocating for addicts through harm reduction techniques and a change in legislation.

S T A T E M E N T

Pantone: 185

Pantone: Black 6

A-988 A-988 is a type specimen book on Adrian Frutiger’s 1988 typeface, Avenir. Avenir translates to “future” in French, so the idea behind the book was to focus on technology that would have been futuristic in the 1980’s. This includes VHS tapes, cassettes, the walkman, Polaroid cameras, etc. The color scheme was based off of Andy Warhol’s famous print of Debby Harry which is also included in the book. The imagery of the book is a mixture of photos and illustration. The book is three chapters: about the designer, typeface specimen, and typeface anatomy.

DOCTOR’S ORDERS Doctor’s Orders is a new wellness shot brand. This branding package includes a type study, color palette, logo, labels and three packaging variations. The product is meant to reflect the health benefits of natural medicine. The audience is primarily health conscious adults. The design solution was to flip the script on a product that is normally packaged and branded in a modern way. This project presents them as a natural remedy or tonic through apothecary and old medicine design. The type system and logo design as an old doctor’s bag fall under this style. The shots are packaged in a corked glass vial.

DOCTOR’S

ORDERS

Pantone: 5135

Pantone: 5477

Pantone: 7608

Pantone: 5807

Pantone: 4505

Pantone: 412

Pantone: 5773

Pantone: 157

Pantone: 4685

Nut r i t i on Fact s

DOCTOR’S

ORDERS

GINGER DIGESTION DRAFT

Ginger has been proven to aid in digestion and combat nausea. No wonder the Chinese, Hawaiians and Greeks have been using it for centuries. Fill your prescription with Doctorʼs Orders!

1 servings per container Serving size

Amount Per Serving

Calories

Total Fat 0g Saturated Fat 0g Trans Fat 0g Cholesterol 0mg Sodium 10mg Total Carbohydrate 14g Dietary Fiber 10g Total Sugars 5g Includes 0g Added Sugars Protein 0g

1 (1g)

% Daily Value*

0% 0%

0% 0% 5% 36% 0% 0%

Not a significant source of vitamin D, calcium, iron, and potassium * The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

65/84

NET 2 FL OZ (59 mL)

ODALISQUE HEADINGS

Nut r i t i on Fact s

DOCTOR’S

ORDERS

Turmeric immunity tonic

Turmeric is naturally anti-inflammatory, and has been used to boost the immune system for ages as the spice has a long history of medicinal use in South Asia. Fill your prescription with Doctorʼs Orders!

1 servings per container Serving size

Amount Per Serving

Calories

Total Fat 0g Saturated Fat 0g Trans Fat 0g Cholesterol 0mg Sodium 10mg Total Carbohydrate 14g Dietary Fiber 10g Total Sugars 5g Includes 0g Added Sugars Protein 0g

1 (1g)

% Daily Value*

0% 0%

0% 0% 5% 36% 0% 0%

45/54

MEDIOVINTAGe SUBHEADINGS

NET 2 FL OZ (59 mL)

Nut r i t i on Fact s 1 servings per container Serving size

DOCTOR’S

ORDERS

guarana ENERGY EXTRACT NET 2 FL OZ (59 mL)

Guarana berry has been used for centuries in the Amazon. Guarana is rich in antioxidants and provides a clean source of energy. Fill your prescription with Doctorʼs Orders!

Amount Per Serving

Calories

Total Fat 0g Saturated Fat 0g Trans Fat 0g Cholesterol 0mg Sodium 10mg Total Carbohydrate 14g Dietary Fiber 10g Total Sugars 5g Includes 0g Added Sugars Protein 0g

1 (1g)

% Daily Value*

0% 0%

0% 0% 5% 36% 0% 0%

35/36

FUTURA BODY

COMMUNITY RAMEN Community Ramen is a modern ramen restaurant with a communal dining experience. The target audience for this restaurant is young adults and millennials, especially those fond of Japanese cuisine. The demographic is focused on a younger generation because it is a plate sharing/communal dining style restaurant. The design and branding for community ramen are innovative in that it is modern and expresses the aspect of communal dining, while also paying homage to traditional Japanese culture. The red circle is a recurring part of the design that appears in all aspects of the branding (ie: logo, coasters, menu, website, and even the store sign). The logo itself is two hands linking pinkies while holding chopsticks, to emphasize the communal aspect of the restaurant. The type keeps the brand modern with a highly stylized serif for headings and a contrasting sans-serif for the body copy.

U N M I T M Y O C Pantone: 7620

Pantone: 185

Pantone: Black 6

RAMEN

TRANSFORMATION IS BEAUTIFUL The design challenge for the Human Rights Campaign Foundation’s trans awareness campaign “Transformation Is Beautiful” was to break down barriers older generations may have against transgender people. The target audience is adults 50+ that are on the conservative side. The ad campaign seeks not only to normalize the transgender experience, but also show that the process is important and beautiful. The campaign uses the metaphor of animals going through metamorphosis to achieve this. The campaign uses vintage style illustrated biology posters, paired with a simple color palette and serif type system to let the message speak for itself. Rather than use the rainbow flag as the color palette, the campaign uses black and white with pops of the blue and pink from the transgender flag. The ads for this project are more on the physical side, using environmental design and magazine design, rather than social media, because the target audience is that of an older generation.

TRANSFORMATION IS BEAUTIFUL