Art Deco Presentation

Page 1

Art Deco


Content The Style

History

Its effects on society

Important People

Relevance to Graphic Design


The Style simplicity, symmetry, geometric, and abstract styles used Cubism, Futurism, and Purism and turned these styles into trendy fashion promoted perfection and visual appeal in seduction There was a fascination of confrontation of new values and old, fragility and tragedy (ex. The Great Gatsby) was handcrafted, rare and luxurious materials, intended for an elite, mass produced designs, aimed at a popular market


Influences It was influenced by several different historical styles as well. Egypt Ancient Mexican (Aztec)

Ancient Rome Ancient Asia Africa Art Nouveau Avant-Garde


Influences


History 1966 - The name “Art Deco” occurred in France 1900 - Many different societies started to experiment with a new style 1925 - The Paris 1925 Exhibition 1939 - The style was popular through the 1930’s Present - It still influences us today


The Paris 1925 Exhibition

The Exhibition was the defining moment for Art Deco and helped it spread all around the world The idea for this exhibition started in the early 1900s There were concerns regarding the taste and quality of production in the “decorative arts� At this time France dominated this market There was competition between France and Germany It was held in the Center of Paris


The Paris 1925 Exhibition

It was held in the Center of Paris, and opened in April

The Grand Palais

Pomone

Pavilion of Au Bon Marche by: Louis Boileau


The Paris 1925 Exhibition

Everything was designed to dazzle the causual visitor


History 1918 - 1939 the opinion of the mass consumer was important 1925-1940 was Art Deco’s highest point in History Technological Development: Electric Power Manufacture of plastics Man-made fibers Refinements to the combustion engine Advanced Building techniques The need for advertising


History

Victorian Railways Poster By: An Australian 1937

Chrysler Building By: William Van Alen 1928 -1930


Effects on Society

Places Furniture Posters and Paintings Type and Bookbinding Architecture Ect.


Places Europe France Germany Britian Denmark Sweden Finnland Russia Norway Russia

The United States


Furniture

Chambre de Madame By: Andre Groult 1925 Exhibition

Triple Band Chair By: Karl Emanuel Martin 1937

A Painted Bedroom By: Heal and Son 1925 Exhibition (British)


Posters and Paintings

French Train Poster By: Cassand By: Tamara de Lampicka Polish Movie Poster German 1926


Type and Bookbinding

Broadway By: Morris Benton France 1928

Bifur By: Cassandre France 1929

Gallia By: Wadsworth Parker France 1928


Type and Bookbinding By: Rose Adler Cheri Paris1925

By: Paul Bonet For Guillaume Apollinaire Paris1930


Architecture Chrysler Building By: William Van Alen New York

Empire State Building By: William F. Lamb New York


Architecture Hoover facory London 1932 - 1938 National Radiator Company Building London 1928


Important People

A.M. Cassandre

E. Mcknight Kauffer

Jean Carlu

William F. Lamb

William Van Alen


A.M. Cassandre

Born in Charkov, Ukraine in 1901

Birth name was Adolphe Jean Edouard-Marie Mouron He is most famous for his poster art, but he also was a painter, graphic designer, and stage designer He designed hundreds of posters

He also designed several typefaces

In his posters he focused on the placement of type


A.M. Cassandre


A.M. Cassandre


E.Mcknight Kauffer

Born in the United States in 1890

He moved to England in 1914 He was orginally a painter, but then went on to designing posters in 1921 He worked for the London Transport Board and for the Western Railway He returned to New York in 1940 and created posters for the government during WWII He went on to work for American Airlines


E.Mcknight Kauffer


Jean Carlu

Born in Bonnieres, France in 1900

He was a gaphic designer that specialised in posters

He started creating posters professionally in 1919

He was influenced by cubism He focused on using schematic forms and expressive colors to fix a trademark in the minds of the consumer


Jean Carlu


William Lamb & William Alen


Relevance to Graphic Design

Designed for a purpose and a function

Comunication with the consumer

Designed for the consumer

Has influenced many other designers

Is still noticed today and used


The End


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