Tourism Team Promotes Clarence Valley

TOURISM TEAM PROMOTES CLARENCE VALLEY AS A DESTINATION OF CHOICE

Meet the fun and knowledgeable Tourism Team of the Clarence Valley.

They are greeting visitors to the region every day at the Visitor Information Centre located at the Regional Gallery in Grafton, as well as working hard behind the scenes in promoting the region to future visitors. The team hosted a highly successful Destination North Coast Tourism Symposium attended by 120 tourism advocates and representatives from across the East Coast in July. The day and night networking event showcased the delights of the Clarence Valley to spread the word about the benefits of visiting the region. As part of the symposium, awards were presented to Local Heroes and the team are pictured with Clarence Distillery owner Adam Freeman whose business won the award for the Valley. During Jacaranda Season the tourism team may greet up to 100 people per day at the Visitor Information Centre, handing out sample bags and brochures and giving advice on where to have the best time whilst visiting. And let’s face it there is a lot of fun to be had here in the Clarence Valley. Did you know they also run the brand My Clarence Valley on social media within the team? The team compiles posts twice daily and engages with their ever-growing followers (now up to nearly 35,000 on Facebook). You may have seen the post about the tree of life in Brooms Head? The one that went viral all around the world. Yes, that was a post which was started by My Clarence Valley Post. It earned them the recent Social Butterfly Award at the Grafton Chamber of Commerce Spring Gala business awards - well done team. The content for social media is sourced through searching the big wide world of the net. This is to ensure the team finds the best possible pictures or videos from visitors or locals that are passionate about capturing this beautiful region. So, tagging the team via #myclarencevalley may get you on the social channels and re-shared around the world. You never know. On the subject of content writing, it’s worth noting the team also lists Clarence Valley businesses on the My Clarence Valley website and other tourism related sites such as Visit NSW. This is done via a portal called the Australian Tourism Data Warehouse (short ATDW), which the team access daily, updating content as well as creating new listings. And that’s not all. Another big part of the job is managing brochures and destination flyers. The team update them with current information and fill up the Tourism hubs with more stock. Did you know you can grab a brochure at the Library in Grafton, Ferry Park Maclean, the Maclean Council building as well as the Regional Gallery in Grafton?

Image above: The My Clarence Valley team present a Local Tourism Hero award at Clarence Distillery.

So do yourself a favour and pop into the Visitor Information Centre (open 6 days a week). Or if you would prefer, pick up the phone and have a chat, we are available seven days a week on 02 6643 0800. There will be a friendly voice at the other end, that’s a guarantee!

TOP 10 THINGS TO DO IN THE CLARENCE VALLEY

1. Browsing the Jacaranda trees of Grafton 2. Heritage trail of Grafton – pick a few buildings plus bridge walk (loop of both bridges) 3. Visit to the Regional Gallery of Grafton – coffee stop at Rubony’s 4. Lunch at Ulmarra Hotel (perhaps on the way up north if going in that direction) 5. Maclean town stop – just a walk through the main street plus a coffee stop. The drive in from highway past the river is a nice way to introduce Maclean then perhaps a stop at Sanctus for an afternoon beverage 6. Yamba: stay at Yamba Surf – they have 12 rooms, dinner at Karrikin set menu will suit group scenario or Sandbar which is walking distance to Yamba Surf 7. Yamba beaches – a drive around on what locals call surf check to show off all the beautiful beaches - drive over to Angourie to grab a coffee – head over to beginning of the Yuraygir Coastal Walk and perhaps do a little walk – then turn around as this walk is 10km return 8. Lunch at Pacific Hotel for views – book table at window 9. Head up the hill to Yamba Pilot Hill , combine with walk out to breakwall 10. Visit to Clarence Distillery and Wobbly Chook for a taster (local brew)