TrendSet your trendy little box Annette Zuozo Clarissa Koppel FASM 310
TABLE OF CONTENTS: 03.........COMPANY OVERVIEW 07.........PRODUCT DEVELOPMENT 10.........MARKET ANALYSIS 14.........TARGET CUSTOMER 18.........CHANNELS OF DISTRIBUTION 23.........SPECIFICATION SHEET 25.........COST SHEETS
COMPANY OVERVIEW
MISSION STATEMENT
“To always help prepare a trendy girl for all her special teenage moments.”
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CO NC EPT We are based in Savannah, GA. A monthly themed box set delivered to our tween and teen customers, which would include: + Apparel + Jewelry + Magazine/books + Promos/discounts + Trinkets + DIY crafts Special boxes sold on our website: + Sets for Birthdays + Sets for Homecoming/Prom + Sets for Girls Sleepover + Sets for Spring Break body fitness + Sets for Holidays + Sets for Back to School
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INSPIRATION
BIRCHBOX, ARTSNACKS, LOOTBOX
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PRODUCT DEVELOPMENT
BRANDING LOGO:
TrendSet TAGLINE: “your trendy little box”
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"BACK TO SCHOOL" SET
12x10x4
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MARKET ANALYSIS
SWOT ANALYSIS Strengths:
Weaknesses:
-Unique -Fun -Appealing to customer -Diverse products -Monthly interchangeable products
-New business -Small market with high competition -Lack of publicity and marketing -Higher price than competitors
Opportunities:
Threats:
-Growing target market -Variety of products that change -Able to get customer feedback on products -Able to promote trends and get brand sponsorships
-Similar businesses, competitors -Brick and Mortar stores -Customer is still growing into their tastes and personality.
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COMPETITORS DIRECT: -Birchbox -WhimseyBox -Umba Box -Stitchfix
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COMPETITOR ADVANTAGES The only company that specifically caters to the tween/teen target market. Our products are unique and appealing. Compared to our competitors, we offer a variety of items, not only one type of product line. Also, our products change every month compared to competitor’s products that do not change out. We have a competitor advantage in our niche market because we cater to a larger and younger target market than all of our competitors.
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TARGET CUSTOMER
TARGET MARKET Tween and teenage girls, ages 10-18
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CUSTOMER PROFILES
Name: Maddie Age: 12 Location: Charlotte, North Carolina Occupation: Middle School 7th Grade Hobbies: Volleyball, sleepover, listening to Taylor Swift, hanging out with friends, fashion and make up Wants to be: A journalist Favorite stores: American Eagle, Forever 21 , Wet Seal Weekly Allowance: $50
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Name: Sophia Age: 17 Location: Princeton, New Jersey Occupation: High School Senior and part-time worker at Claire’s Hobbies: Hanging out with friends, Instagraming, reading magazines, watching tv, swimming Wants to be: Graphic Designer Favorite stores: Express, Urban Outfitters, Asos, Forever 21 Weekly Allowance: $75 17
CHANNELS OF DISTRIBUTION
SALES VENUES Our main channel is via our online website. Trunk shows will also be held at local high schools and host houses.
TrendSet your trendy little box.
TrendSet TrendSet
your trendy little box.
your trendy little box.
TrendSet your trendy little box.
Mock-Up Website
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SUBSCRIPTION PAGE
TrendSet Subscribe below to get your first Set! Name Age Birth Date
ENTER
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PROMOTIONAL MATERIALS TrendSet
TrendSet
your trendy little box.
your trendy little box.
Annette Zuozo
Clarissa Koppel
Co-Founder
Co-Founder
annettez@trendyset.com 912-563-9854
clarissak@trendyset.com 912-472-7342
TRENDSET
Are you a trendy teenage girl? Then this is the box for you! A set of different items for every special moment in your teenage years! -Back To School Set -Homecoming Set -Spring Break Body Set -Birthday Set -Girls Sleepover Set -And so many more...
TrendSet
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TrendSet your trendy little box.
Notecard inside box:
TrendSet Welcome to the TrendSet Club, Here is your exclusive set with every little thing that will help prepare you for all your special teenage moments!
Your “Back To School Set” includes: -notebook -post-it notes -anti-bacterial sanitizer -leather tassel keychain -”1000 Little Fashion Miracles” book
ENJOY!
xo,
TrendSet Team
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SPECIFICATION SHEET
SPECIFICATION SHEET DATE:
10 February 2015
DESCRIPTION: "Back To School" Box Set STYLE #: SOURCE: Shanghai Qianhe Packing Products Co., Alibaba.com MATERIAL MAIN FABRIC 2 mm Paperboard, 157g Coated Paper FINISHING
Logo Embossed, Matt Film
ITEM DESCRIPTION PRODUCT
TWO PIECE PAPER BOX SET (LID AND BOTTOM)
EXTERIOR
LENGTH: 12"
COLOR
WHITE, PINK LEMONADE
x WIDTH: 10"
SIMILAR PICTURE FOR REFERANCE
24
x HEIGHT:
4"
COST SHEETS
MARKETING COSTS
MARKETING COSTS WEBSITE
COST
QUANTITY
TOTAL AMOUNT
SQUARESPACE
$30/MONTHLY
1 YEAR
$360.00
SOCIAL MEDIA
COST
QUANTITY
TOTAL AMOUNT
INSTAGRAM, FACEBOOK, PINTEREST, TWITTER
$2/DAY
4 PLATFORMS
$730
BUSINESS CARDS
COST
QUANTITY
TOTAL AMOUNT
DOUBLE-SIDED, COLOR (CREATIVE APPROACH SAVANNAH)
$0.10
500
$50.00
PENCILS
COST
QUANTITY
TOTAL AMOUNT
WHITE PENCILS WITH LOGO PRINTED (4IMPRINT.COM)
$0.27
500
$135.00
NOTECARD
COST
QUANTITY
TOTAL AMOUNT
6X9 NOTECARD SINGLESIDED (CREATIVE APPROACH SAVANNAH)
$0.29
500
$145.00
Total Cost of Marketing:
26
$1,420.00
COST SHEET Date: 17-FEB-2015 Season: Fall 2016 Source: Shanghai Qianhe Packing Products Co. Company: TrendSet Style Name: Back2School Set Description: Back To School Set Color: White, Pink Lemonade
MATERIALS
QUANTITY
COST
TOTAL AMOUNT
2 mm Paperboard, 157g Coated Paper (Logo Printed, Matt Film) 12"x10"x4"
500
$1.56/per unit
$780
PACKAGING
QUANTITY
TOTAL AMOUNT
Box Carton
100/Box Carton
5 Box Carton
DUTY
COST
TOTAL AMOUNT
Tax Tariff
NO DUTY CHARGE
0
SHIPPING
COST
TOTAL AMOUNT
DHL Express Shipping
$200
$200
Total Cost of Goods:
$3,590.15
27
$980.00
COST SHEET Date: 17-FEB-2015 Season: Fall 2016 Source: Shanghai Kejing Cleaning Products, Co. Company: TrendSet Style Name: Back2School Set Description: Back To School Set Color: Assorted
PRODUCT
QUANTITY
COST
TOTAL AMOUNT
Anti-Bacterial Hand Sanitizer
500
$1.40/per piece
$700
PACKAGING
QUANTITY
TOTAL AMOUNT
Box Carton
2
2 Box Carton
DUTY
COST
TOTAL AMOUNT
Tax Tariff
$0.04
$0.04
SHIPPING
COST
TOTAL AMOUNT
DHL Express
$100.00
$100.00
Total Cost of Goods:
28
$800.04
COST SHEET Date: 17-FEB-2015 Source: Shanghai Topm Co. Company: TrendSet Description: Back To School Set
Season: Fall 2016 Style Name: Back2School Set Color: Assorted
PRODUCT
QUANTITY
COST
TOTAL AMOUNT
Sticky Notes
500
$0.65/per unit
$325
PACKAGING Box Carton
QUANTITY 2
TOTAL AMOUNT 2 Box Carton
DUTY
COST
TOTAL AMOUNT
Tax Tariff
NO DUTY CHARGE
0
SHIPPING
COST
TOTAL AMOUNT
DHL Express Shipping
$200
$200
Total Cost of Goods:
$525
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COST SHEET Date: 17-FEB-2015 Season: Fall 2016 Source: Bargain Books Wholesale Company: TrendSet Style Name: Back2School Set Description: Back To School Set Color: N/A
PRODUCT Fashion Book "1001 Little Fashion Miracles"
QUANTITY
COST
TOTAL AMOUNT
500
$1.00/book
$500.00
PACKAGING
QUANTITY
TOTAL AMOUNT
Box Carton
2
2 Box Carton
DUTY
COST
TOTAL AMOUNT
Tax Tariff
NO DUTY CHARGE
0
SHIPPING
COST
TOTAL AMOUNT
FEDEX
FREE
0
Total Cost of Goods:
30
$500.00
COST SHEET Date: 17-FEB-2015 Season: Fall 2016 Source: Ningbo Yabo Stationary Co. Company: TrendSet Style Name: Back2School Set Description: Back To School Set Color: White, Pink
PRODUCT Paper Notebook with Die-Cut Cover (10.2 cm x 15.3 cm, 110 sheets)
QUANTITY
COST
TOTAL AMOUNT
500
$0.45
$225
PACKAGING
QUANTITY
TOTAL AMOUNT
Box Carton
2
2 Box Carton
DUTY
COST
TOTAL AMOUNT
Tax Tariff
NO DUTY CHARGE
0
SHIPPING
COST
TOTAL AMOUNT
DHL Shipping
$150.00
$150.00
Total Cost of Goods:
31
$375.00
COST SHEET Date: 17-FEB-2015 Source: Shenzhen Tanhoo Leather Co. Company: TrendSet Description: Back To School Set
Season: Fall 2016 Style Name: Back2School Set Color: White, Pink
PRODUCT
QUANTITY
COST
TOTAL AMOUNT
Leather Tassel Keychain
500
$0.72
$360.00
PACKAGING
QUANTITY
TOTAL AMOUNT
Box Carton
2
2 Box Carton
DUTY
COST
TOTAL AMOUNT
Tax Tariff
NO DUTY CHARGE
0
SHIPPING
COST
TOTAL AMOUNT
DHL Express Shipping
$150.00
$150.00
Total Cost of Goods:
$510.00
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Date: 17-FEB-2015 Season: Fall 2016 Source: Shanghai Yuxuan International Trade Co., Ltd. Company: TrendSet Style Name: Back2School Set Description: Back To School Set Color: White, Pink
PRODUCT
QUANTITY
COST
TOTAL AMOUNT
Tissue Paper (54 x 20 cm)
500
$0.114/unit
$0.11
PACKAGING
QUANTITY
TOTAL AMOUNT
Box Carton
2
2 Box Carton
DUTY
COST
TOTAL AMOUNT
Tax Tariff
No Duty Charge
0
SHIPPING
COST
TOTAL AMOUNT
DHL Shipping
$100.00
$100.00
Total Cost of Goods:
33
$100.11
TOTAL RETAIL PRICE Date: 17-FEB-2015 Company: TrendSet Description: Back To School Set
Season: Fall 2016 Style Name: Back2School Set Color: White, Pink
PRODUCT
QUANTITY
COST
TOTAL AMOUNT
Paperboard Box Anti-Bacterial Hand Sanitizer Sticky Notes Fashion Book Paper Notebook Leather Tassel Keychain
1 1 1 1 1 1
$1.56 $1.40 $0.65 $1.00 $0.45 $0.72
$1.56 $1.40 $0.65 $1.00 $0.45 $0.72
PACKAGING
QUANTITY
COST
TOTAL AMOUNT
Tissue Paper
1
$0.11
$0.11
SHIPPING
COST
TOTAL AMOUNT
UPS Ground-Domestic
$8.88
$8.88
Total Cost of Goods: MU% Retail Price:
34
$14.77 40% $20.68 $20.00
Estimated Shipping Costs
35