Citro
Table of Contents 1
Establishment Story & Target Audience
2
Logo & Keywords
3
Mood Board
4
Type Specimen & Color Palette
5
Airplane Graphics
6 7
Uniforms
8
Luggage Tag
9
Outdoor Media
Boarding Pass & Holder
Establishment Story & Target Audience Citro Airlines is a fresh breath of air, from the moment you board the airplane until you walk off the terminal at your destination. It has all the Florida flavor: diverse, full of sunshine, and all the oranges you can eat. When your ready to squeeze the best experience out of your travel, choose Citro Airlines.
Tom Bradley• • • •
Married, with 2 children 10 years old and up Male 35–50 $80,000–120,000 hhi Travels once a year for Christmas with family, once a year for summer vacation with family, twice a year for business • Drives Honda CR-V • Shops at Target, Outlet Malls, H.E.B. Clarissa Rodriguez. Citro Air
1
Logo & Keywords Diverse
Citro Citro
Citro
Enjoyment
Modern
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Citro Clarissa Rodriguez. Citro Air
2
Mood Board
Clarissa Rodriguez. Citro Air
3
Type Specimen & Color Palette
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Clarissa Rodriguez. Citro Air
4
Airplane Graphics
Citro
Clarissa Rodriguez. Citro Air
5
Uniforms
Clarissa Rodriguez. Citro Air
6
Boarding Pass
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PASSENGER
Clarissa Rodriguez. Citro Air
7
Citro
Luggage Tag
Name:
Melissa Barrera
Address:
345 River Ridge Rd. Austin, TX 78704
Phone #:
512-345-7856
Clarissa Rodriguez. Citro Air
8
Outdoor Media
Clarissa Rodriguez. Citro Air
9