INTERIOR+DESIGN
TABLE OF CONTENTS La Saône, Lyon, France - 2015
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The Heart of Midtown 3 «Ruban», an Interactive Art Gallery 11 L’oréal x SCAD Collaboration 17 Stockyard Hotel 23 The Fitzroy Bar and Kitchen 35 Other medias 42
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THE HEART OF MIDTOWN Gensler Internship project in Atlanta, GA The Intern project consisted of developing design proposals to refresh and activate storefronts in Midtown, and implement them into a mixed use development proposal for the AT&T campus. This work was developed at Gensler in collaboration with the summer intern team. In this project, I was responsible for the urban and retail planning, the design development and the post production of renderings.
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PROJECT GOALS
USER JOURNEY
Experiencing transformation in the heart of Midtown Atlanta
PLAZA OVERVIEW
Unify the local community by offering a welcoming retail experience and create a playful and entertaining retail environment all under one roof. Offering a variety of amenities to the local community, the new AT&T campus will be an inviting retail-oriented space bringing life back into the area. Visitors and patrons will be greeted with an iconic park space that speaks to the future of Midtown.
Green Spaces Dining Retail Leisure Bike
Exploded Axon
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Exploded Axon
Rooftop Garden
Conceptual sketch, Rooftop Garden Canopy, Watercolor
Rooftop garden allows users to step away from the busy streets and relax.
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USER JOURNEYS The Heart Walk Several user journeys were created through the Heart of Midtown to show how users might commute from the Plaza to the Heart Walk. Each user has different needs and modes of transportation. The goal was to create a hub within Midtown Atlanta that offers retail, green 7
spaces, sidewalks and various services all within a 10 minute walk. The Heart Walk encourages user to leave their car at home and use transportation modes provided by the city such as the MARTA buses and subway, bikes, the Midtown Shuttle, and of course walking.
USER JOURNEY SUZI, 36
Heart Walk Dining Leisure
Suzi, 36 years old
Suzi just picked up her children from school, parks the car at the Midtown parking lot and takes the kids to play on the Rooftop Garden. They then decide to head to the Heart Walk to get ice cream and checkout the newest Sidewalk art exhibit.
Randall, 52 years old Randall works in the AT&T tower and comes to work every morning with MARTA train as the station is close by. He usually gets lunch at the Heart Walk and decides to pick up his dry cleaning on his way back. Since it is a nice day out, he heads to the Rooftop Garden to eat his lunch.
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SHEP’S MIDTOWN ACE Internship project at Gensler Atlanta In addition to the AT&T campus, the
customized to the local community.
intern team refreshed and activated
Different opportunities to improve
the storefront of other near-by small
visibility of the brand and the pro-
stores in Atlanta. Shep’s Midtown
duct display at the street level were
Ace Hardware is a helpful neighbor-
assessed. New signage, brand
ly brand, providing excellent cus-
promotion elements and storage
tomer service, quality products and
displays were implemented.
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FURNITURE Providing a solution for storage and visibility Unify the local community by offering a welcoming retail experience and create a playful and entertaining retail environment all under one roof. Offering a variety of amenities to the local community, the new AT&T campus is an inviting retail-oriented space bringing life back into the area. Visitors and patrons will be greeted with an iconic park space that speaks to the future of Midtown.
Conceptual Sketch
Final rendering of storage solution C channel detail and sketch
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THE RUBAN An Interactive Art Gallery This project was executed at school as part of a studio course. In the cosmopolitan city of Miami, The Little Havana’s Interactive Art Gallery is a space that aims at blurring boundaries between diversity and integration, through Digital Interactive Arts. The design celebrates a cultural crossroad of interactive art in one 11
multifunctional space that brings together the audience. Each month, amateurs and professionals artists from around the world offer a unique experience of light, sound and movement in an immersive space. The journey provides the public with interactive live performances and a unique Cuban coffee experience in one sitting.
CONCEPT Divine Proportion Organic | Movement | Lighting The shape of this interactive screen is inspired by Biomimicry and the Golden Ratio Rule by Finobacci. The golden ratio is sometimes called the ÂŤdivine proportionÂť because of its frequency in the natural world. The featured element creates a pleasing composition in the space and allows the audience to move naturally within the gallery. Lighting is used as wayfinding, to guide the user in their journey through the gallery.
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INTERACTIVE SCREEN SYSTEM An immersive experience The Ruban is a powerful way to bring the audience at the center of the artist’s mind to truly engage and impact the user through a story. The Ruban allow any artist to project an audio-visual presentation of their work and seamlessly blends the concept of a traditional art gallery with digital interaction.
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PROJECTION ROOM
RECEPTION GALLERY SPACE
Floor Plan - Level 01
Gallery space elevation
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Axon of the Gallery Space
Materials and textures
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Wayfinding is defined through thin light strips on the floor to guide users in the Gallery. The visitor is engaged, immersed and free to walk around the gallery. The ideal space capacity is around fifteen people with the option to sit on ottomans or simply stand.
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URBAN DECAY FREE STANDING STORE L’Oréal x SCAD Collaboration Urban Decay challenged us to re-imagine its store environment with the intention of creating «The Ultimate beauty Hangout». Urban Decay and the SCAD Collaborative learning team worked to produce a branddriven, adaptive kit of parts for Urban Decay to implement in the design of their
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soon-to-launch 100+ freestanding stores around the United States. Small teams curated ideas for products, services, digital media and technology. I was responsible for service design, space planning, FF&E selections and 3D modeling on Revit.
CONCEPT Urban Playground Femine | Dangerous | Fun Amongst the urban concrete jungle lies an abandoned neighborhood playground where Beauty Junkies congregate and play. With the cracked concrete walls, chain-link fences, moss-covered stone, graffiti, and rusted purple pipes, the ultimate Urban Decay hangout is truly feminine, dangerous and fun.
Inspiration images
CORE SERVICES
Experience Lounge (Physical and Digital Playground) «Concierge» (Book a Specialist and check Out) «Mini-Spa»
ENABLING SERVICES
Power Wall (Top Ten) History Wall (Wendy’s Favorite) Staff Culture and Specialists
ENHANCING SERVICES Product Display Swag Display Product Display Plan
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CONSUMER RESEARCH HOW LONG DO YOU STAY IN A MAKEUP STORE? Under 5 minutes (43%)
cal makeup stores to t and how the store e.
Under 5 minutes (43%) (34%) 15 - 30 (43.4%) 15minutes - 30 (43.4%) 30+ minutes (5.5%) 30+ minutes (5.5%) 5 - 155minutes (34%) - 15 minutes
43%
17.5%
34%
DO YOU LIKE TO PLAY WITH MAKEUP BEFORE YOU BUY IT?
33%
No (33%)
CONSUMER RESEARCH
Yes (67%) No (33%)
HOW LONG DO YOU STAY IN A MAKEUP ST
Yes (67%)
Under 5 minutes (43
During our preliminary research stages, we conducted a study via a short online survey. This questionnaire ran for 24 hours and yielded more than 350 responses from men and women of all ages. We asked questions that would help us gain insight into what the Ultimate Beauty Hangout would be, and the results were inspiring.
5 - 15 minutes (34%)
67%
WHAT KINDS OF IN-STORE EVENTS WOULD INTEREST YOU? Free Exercise (Yoga/Pilaties Free Exercise (Yoga/Pilates)
134 (36.7%)
Local Artist (Craft) Local Artist (Craft)
132 (36.2%)
Local Artist (Music) Local Artist (Music)
Intro
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17.5%
30+ minutes (5.5%)
34%
156 (42.7%)
After Dark Event AfterExclusive Dark Exclusive Event
DO YOU LIKE TO PLAY WITH MAKEUP BEFO
148 (40.5%)
Makeup Class Free MakeupFree Class Yappy Hour (Activities with your Dog) Yappy Hour
15 - 30 minutes (43.
43%
278 (76.2%) 118 (32.3%)
33%
Observations at local makeup stores to see how customers interact with product and how the store layout affects the customer’s experience.
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67%
No (33%) Yes (67%)
Product experience table with motion-activated screens
A short online survey was conducted via a study. The questionnaire ran for 24 hours and yielded more than 350 responses from men and women of all ages. Questions asked would helped us gain insight into what the Ultimate Beauty Hangout would be, and the results were inspiring.
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SERVICE DESIGN TEAM The Power Wall : Urban Decay 10 Ten obsessions Interactive Screen As part of the Service Design team, we went through a series of steps to analyse and better understand the customer journey. Upon doing so, an environment that reflects the needs of the customer began to take shape.
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We researched and imagined innovative and exclusive services for the Urban Decay free standing stores. Those services will encourage the consumer to shop a physical store rather than shopping online.
A place for ASSUMPTIONS MultiTHE GAME OF REVERSE Empathetic Smart games sensory
Open 24/7
The makeup store can no longer be about just buying product or getting your makeup done. The makeup store has to transform into an immersive experience that allows for self discovery, messy exploration, and exciting educational moments to connect with Urban Decay.
PROCESS A place for conversation
More than a place to buy makeup
Smart
EXPERIENCE LOUNGE
“CONCIERGE”
SENSORY WALL
An art gallery
A place for conversation
Empathetic
Multi-sensory
Comfortable
Sma
A place to get messy
A Restaurant
An art gallery
More than a place to buy makeup
A plac trav
Playground
Empathetic
Playgr
Personal Connections
Playground
A place to get messy
Comfortable
A place for travel
Flexible
A Restaurant
A place for games
Multisensory
Empathetic
Open 24/7
Reverse assumptions game
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Urban Decay x SCAD
More than a place to buy makeup
EXPERIENCE LOUNGE
“CONCIERGE”
SENSORY WALL
A place for conversation
Empathetic
Multi-sensory
Comfortable
Smart
A place to get messy
A Restaurant
An art gallery
More than a place to buy makeup
A place for travel
Playground
Empathetic
Playground
A place for games
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A place for games
More than a place to buy makeup
SPA
SPA
SAND
SANDBOX
Urban Decay x SCAD
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STOCKYARD ECO HOTEL Senior Captsone The Stockyard is an urban eco-hotel that embraces social innovation and sustainability through sustainist design. Sustainism implies a new criteria for design, involving locality, connectedness, proportionality, as well as environmental sustainability. The hotel industry is fast-paced and ever-changing. We need to think about the way we travel and how it has both positive and negative impacts on the environment and on people’s lives.
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CONCEPT LIMINAL Dynamism | Balance | Tension 1. Characterized by being on a boundary or threshold, by being transitional or intermediate between two states, situations. 2. Of or relating to a transitional or intermediate state between culturally defined stages of a person’s life.
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Environmental
a viable sustainable environment
sustainable natural and
sustainable economic
built environment
environment sustainable development
Social
nurturing community
equitable social
Economic
environment
ROOFTOP
A cultural shift in Design Sustainable development can be achived through the balance of the environmental, social and economical dimensions. The Stockyard Hotel aims to help in the transition towards a more ecologically and socially responsible lifestyle by encorportating new sustainable strategies. The concept of the hotel is to fundamentaly change the way in which we perceive places, food, consumption, and so on.
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PROJECT GOALS Embracing social innovation and sustainability
1 2 3
Engaging with the local community and exemplifying corporate responsibility Employing green building practices and minimizing carbon emissions Promoting business excellence and maintaning highest ethical standards
SITE LOCATION West Midtown 944 Brady Avenue NW, Atlanta, GA
RAINWATER Watering crops and gray water for toilet
ENERGY EFFICIENT LED Light, Daylighting
ATRIUM Passive solar gain
ADAPTIVE REUSE uses less materials SOLAR PANELS
GREENHOUSE AND COMMUNITY GARDEN
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SPACE PLANNING ADJACENCY DIAGRAM MEETING SPACES
WELLNESS & SPA
KITCHEN BAR
DIAGRAM
LAUNDRY ROOM
HOUSEKEEPING OFFICE
STORAGE
SUITE GUESTROOMS
WELLNESS & SPA
MEETING SPACES
LOUNGE & COWORKING SPACE
GUESTROOMS
GUESTROOMS
BAROUTDOOR
GUESTROOMS
MEETING SPACES SUITE
ESTROOMS
STORAGE
LOBBY RECEPTION FARM TO TABLE KITCHEN RESTAURANT
LOUNGE GUEST& COWORKING COMMON AREA KITCHEN SPACE
GUESTROOMS
LOUNGE & OWORKING GUEST SPACE COMMON AREA 27
OUTDOOR ATRIUM COMMUNITY GARDEN
FARM TO TABLE RESTAURANT LOBBY
KEY
FARM TO TABLE LOBBY RESTAURANT RECEPTION STORAGE
CONCIERGE
MANDATORY ADJACENCY ADMINISTRATION DESIRED OFFICE ADJACENCY
MANDATORY ADJACENCY DESIRED ADJACENCY BACK OF HOUSE
KEY
MANDATORY ADJACENCY DESIRED ADJACENCY
PUBLIC SEMI-PUBLIC SEMI-PRIVATE PRIVATE
BACK OF HOUSE SUNLIGHT
ACOUSTICS
BACK OF HOUSE
CONCIERGE
CONCIERGE
ADMINISTRATION ACOUSTICS OFFICE
STORAGE
KEY
ACOUSTICS
ATRIUM
COMMUNITY GARDEN ATRIUM
BAR
FARM TO TABLE RESTAURANT KITCHEN
BAR
GUEST LAUNDRY COMMON ROOM LOUNGE & AREA SUITE MEETING COWORKING GUESTROOMS SPACES SPACE WELLNESS & SPA
STORAGE
VENTILATION PUBLIC
NOURISHMENT
SEMI-PUBLIC
MIND
SEMI-PRIVATE
FITNESS
PRIVATE
WELLNESS
SUNLIGHT
Floor Plan level 01
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.
Farm to table restaurant Atrium/Private Dining Wellness Center Guestroom Employee Breakroom Office Laundry Room Storage Spa and Sauna Kitchen Guest and Service elevators Lounge Library Co-working space Floor Plan level 02
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29 Reception
Conceptual sketches, Reception, Ink and Pen
The reception area welcomes the guest into a relaxing and comforting space.
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Conceptual sketch, Bar, Ink and Watercolor
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A space that connects the traveler and the local community through the concept of a Farm To Table Restaurant with Glocal and fresh produce.
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Conceptual sketch, Guestroom Entrance, Ink and Watercolor
A minimalist guestroom featuring the existing wood beams and brick wall.
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THE FITZROY BAR AND KITCHEN SCAD Collaboration This multidisciplinary studio was a collaboration between Interior Design and Graphic Design students at SCAD. This project included 4 interior designers and 4 graphic designers. Responsible for the concept, the design development, the FF&E selections, the design documents and post productions renderings. Initial renderings by others.
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CONCEPT Fitzroy, Melbourne’s first suburb Eclectic | Vibrant | Bohemian This restaurant is an Australian Gastro-pub in the heart of the Historic District of Savannah. The Fitzroy Bar & Kitchen reflects the ambiance of Melbourne’s first suburb: Fitzroy, a city that embodies the bohemian charm of a city full of life and eclecticism and best known for its liberal lifestyle, unique street art, and music scenes.
Inspiration images
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Front view at 9 Drayton Street, Savannah, GA
The team’s goal was to come up with a concept, brand identity and design for the restaurant. Graphic Design students helped The Fitzroy come to life with the logo design, branded merchandise and environmental graphics.
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Corridor and Access to Second Floor
ENTRANCE
DINING ROOM
BAR
CORRIDOR POS Floor plan - Level 1
Color Palette and Dining area 38
ROOFTOP A sense of place
The second floor level hosts the rooftop and bar area as well as a private interior lounge. These spaces aim to feel more relaxed and give flexibility to the customer with the option to rent the private lounge for specials events and small venues. When the space isn’t reserved for private events, it stays open to the public, the consumer is free to play board games while having drinks or relax and watch sports on the television.
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KITCHEN
(NOT IN SCOPE )
ROOFTOP
PRIVATE LOUNGE
Floor plan level 2
The Rose Market Instagram Inspiration
Private Lounge 40
HAND DRAWING
Pen and Ink
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Adaptive-Reuse Residential Design
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clarisse.roux@outlook.com | www.clarisseroux.com | 917.806.8672