International Marketing Strategy
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PART I: ANALYSIS. 1. An Introduction to International Marketing. 2. The International Trading Environment. 3. Social and Cultural Considerations in International Marketing. 4. International Marketing Research and Opportunity Analysis. PART II: STRATEGY DEVELOPMENT. 5. International Niche Marketing Strategies for Small and Medium-sized Enterprises. 6. Global Strategies. 7. Market Entry Strategies. 8. International Product and Service Management. PART III: IMPLEMENTATION. 9. International Communications. 10. The Management of International Distribution and Logistics. 11. Pricing for International Markets. 12. International Marketing Implementation Through Enabling Technologies. Index. EAN/ISBN : 9781844808410 Publisher(s): Cengage Learning EMEA Format: ePub/PDF Author(s): Doole, Isobel - Lowe
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