Nocetti Named Reh School Dean, Elmer Gates ’50 Professor of Innovative Business Culture

DIEGO NOCETTI has been named dean of the David. D. Reh School of Business and Elmer Gates ’50 Professor of Innovative Business Culture.

Nocetti had been serving as the interim dean of the Reh School since June 2021. Since then, he has led strategic planning efforts and multiple initiatives in faculty advancement, curriculum innovation, student recruitment and alumni outreach. Nocetti has promoted transparent and datadriven decision processes and an intentional approach to diversity, equity and inclusive excellence within the Reh School of Business and beyond.

Nocetti joined the Reh School of Business in 2006 after graduating with a PhD in economics from the University of Memphis. He was named a full professor of economics and financial studies in 2017.

Nocetti is a renowned theorist in decision analysis. He has published more than 30 articles in leading scientific journals. His research has contributed to the understanding of both positive and normative aspects of risk-taking behavior and has informed public policy debates on a broad range of issues, including the willingness to pay to stop the spread of a pandemic, the appropriate discount rate to use in public projects and the proper design of economic incentives to stimulate charitable giving.

Nocetti received the inaugural Reh School Research Award in 2016, and in 2012 Clarkson awarded Nocetti the John W. Graham Jr. Faculty Research Award “for outstanding research accomplishments by a young faculty member and promise of future achievements.” clarkson.edu/social