Cleaning up Clarksville

Buff City Soap – the Tennessee-based lifestyle brand changing the way people buy their everyday soap by providing plant-based alternatives – opened its first store in Clarksville on January 25.

The new store is located at 920 US Hwy 76 Connector Unit 90 and is the first in the Clarksville area. Buff City Soap is known for its famous in-store Makery, where customers can watch employees handcraft their own soaps. The brand also houses a retail store where consumers can purchase bath bombs, body scrubs, beard balms and other bath products.

Buff City Soap was founded in 2013 when Brad Kellum, a former firefighter paramedic discovered that his every day store-bought soap was packed with cow fat and other synthetic materials. He, along with his fiancé and cofounder Jennifer Ziemianin, a registered nurse, began experimenting with a plant-based alternative in their garage.

Now, the brand offers traditional soap bars, along with a men’s care product line, plantbased laundry soap, skin-care products and other accessories. Each shop includes a Makery, where employees handcraft each product in-store. Customers can customize their products. Furthering its customization promise, the shops host birthday parties, bachelorette nights and other events, and launched a subscription box service.

“We are incredibly proud of Buff City Soap’s growth,” stated CEO Justin Delaney. “We are excited to continue our growth in our home state of Tennessee and we are looking forward to providing communities across the country with access to plant-based, healthy alternatives. We can’t wait to establish the Buff City Soap brand in the Clarksville community.”

Founded in 2013 and franchising since 2018, Buff City Soap is a Southern-based lifestyle brand disrupting the way people buy every day soap. The brand’s Makeries house a manufacturing and retail business under one roof, where customers customize soaps and see employees handcraft the products in-store. Buff City Soap has 33 shops open in ten states with 40 additional locations in various stages of development. For more information visit www. buffcitysoap.com.