CLAS Announces Partnership with Rhodes Branding

The Council for Leaders in Alabama Schools (CLAS) is proud to announce a new partnership with Rhodes Branding, aimed at enriching the professional development opportunities for Alabama’s school leaders. This collaboration is poised to revolutionize the way school administrators approach branding, marketing, and engagement within their schools.

Rhodes Branding, a mission-led strategic branding and marketing agency that caters exclusively to K-12 education, brings a wealth of expertise and a proven track record of empowering educational leaders. Through this partnership, Rhodes will integrate its specialized knowledge into CLAS’s professional development programs, focusing specifically on building competitive school brands, refining engagement strategies, and enhancing marketing efforts.

Austin Rhodes, President and Co-Founder of Rhodes Branding, emphasizes the importance of this initiative: “Our collaboration with CLAS is about more than just branding—it’s about equipping school leaders with the necessary tools to stand out in a competitive educational environment. We aim to help administrators understand, own, and effectively communicate what sets their schools apart.”

The partnership will feature a series of targeted webinars designed to deepen school leaders’ understanding of effective communication and branding strategies.

One of the central components of the partnership is the development of a Professional Learning Unit (PLU) specifically crafted around the themes of branding and marketing. This PLU is designed to provide school leaders with a structured, in-depth learning experience that will empower them to lead their schools more effectively in these crucial areas.

Dr. Vic Wilson, Executive Director of CLAS, highlights the expected outcomes of the partnership: “By integrating Rhodes Branding’s expertise into our professional development offerings, we are enhancing our members’ ability to create impactful and engaging school environments. This partnership is about providing our leaders with the knowledge and skills to promote their schools’ success stories and foster environments that support student achievement.”

This strategic collaboration with Rhodes Branding signifies CLAS’s ongoing commitment to providing innovative and effective professional development to its members, ensuring that they remain at the forefront of educational leadership and management in Alabama.