Cuisine TH E CO LLECTI ON
The Art of Gastronomy
UK
UAE
United Kingdom
11
COUNTRIES
United Arab Emirates
1,000 45,000 150 SQM2 STORAGE CAPACITY
EMPLOYEES
12,000 650 CUSTOMERS
Japan Hong Kong China Macau Singapore
30,000
BRAND PARTNERS FROM 32 COUNTRIES
SKUS
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Malaysia Indonesia Vietnam Philippines
SERVICE DELIVERY TRUCKS
OUR PRESENCE IN UAE Classic Fine Foods opened its UAE office in 2006 and started its operations within the country, supplying luxury hotels and fine dining restaurants with products imported from abroad. The company has since extended its supplies to the GCC region, as well as Maldives and Seychelles. More than 120 employees are part of Classic Fine Foods UAE, working with new channels in retail, catering companies and now casual dining restaurants. AROUND THE WORLD The Classic Fine Foods Company was registered in 2000 and began its commercial activity in 2001 buying the companies that formed the Olivier group. Operating in Hong Kong, Singapore and Malaysia, Olivier was the first company to develop an Asian network of fine food import and distribution companies, answering the needs of foreign restaurants expanding into Asia and the needs of local chefs looking for high quality ingredients from Europe. Since then, Classic Fine Foods has continued its expansion across Asia with the opening of subsidiaries in the Philippines in 2002, Vietnam in 2005, Indonesia in 2007, Macau in 2008 and China in 2012. Expansion into Europe started with the UK in 2004 and France in 2005. Classic Fine Foods also targeted the Middle East opening Classic Fine Foods Dubai in 2006. The vision of Classic Fine Foods was to develop such a network of subsidiaries across the globe that it would become the only Fine Foods company able to support and supply chefs with the products they needed as their careers took them from country to country throughout the world. Classic Fine Foods’ success is based on the team’s finely honed spirit of entrepreneurship and the very close relationships it forms with customers and suppliers all over the world. Today, Classic Fine Foods is present in 11 countries, across Europe, Middle East & Asia.
11 different countries across Europe, The Middle East a Classic Fine Foods branch nearby! Our mission is to source and bring exceptional ingredients and unique gourmet products to the most demanding chefs around the world, whatever their type of cuisine and cooking style. Through close partnerships with our selected suppliers, we deliver, on demand, the highest quality of ambient, fresh and frozen products to the best restaurants, hotels and pastry shops as well as supplying the most prestigious department stores and gourmet food outlets. Find out more on our group website
www.classicfinefoods.com
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Part of
Part of Classic Fine Foods was bought by Metro in 2015, the leading international specialist in wholesale. Metro operates in 34 countries, employs more than 98,000 people worldwide in 678 locations, serving 16 millions of customers daily. Apart from Metro wholesale activity, Metro delivery business includes the METRO delivery service as well as the delivery specialists Classic Fine Foods, Pro à Pro and Rungis Express. The new METRO is guided with clear principles: customer focus, networking, entrepreneurial spirit, sustainability, strong leadership and goal orientation.
Russia 2,644 million euros Asia 1,539 million euros
Germany 4,699 million euros Eastern Europe 7,125 million euros
Others 22 million euros
Western Europe 9,603 million euros
More than 97,000 dedicated employees see to the satisfaction of approx. 16 Million customers daily World Wide
Around 670 Stores in 24 Countries Wide product range of upto 20,000 Food and 30,000 Non-Food ARTICLES INCL. METRO BRANDS:
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As a food distributor, Classic Fine Foods bears in mind that maintaining a sustainable growth is only possible through connectivity, education, entrepreneurship and opportunities. Being part of an international group reinforces the actions taken to develop our partnerships at local level, as well as globally. Our sustainability focus areas support the SDGs, particularly Goal 2 (Zero Hunger), Goal 8 (Decent Work and Economic Growth), Goal 12 (Responsible Consumption and Production), Goal 13 (Climate Action) and Goal 17 (Partnerships for the Goals) and play a part in achieving them. By taking these frameworks into account, we emphasise our conduct as a responsible company with global and local operations. METRO sees itself as value-generating part of society and as such plays an active part in achieving sustainable development on an economic, social and environmental level. As a member of the UN Global Compact Initiative since 2010, Metro integrates the 10 UNGC principles into our daily work, strategy and corporate culture. Dow Jones Sustainability Index World & Europe ranking, Only 6 of the 41 retail companies assessed were able to qualify for the index at all – METRO has already been listed for the 6th time in a row. This is the result of 2020’ sustainability ranking published in the USA last 13th November. METRO is thus further expanding its reputation as one of the world's most sustainable companies in food and retailing. We are guided by the 17 United Nations Sustainable Development Goals (SDGs) and the 10 principles of the United Nations Global Compact. Metro is a UN Global Compact Initiative member. METRO wants to reduce food waste in our own operations by %50 per cent by 2025. METRO involves 20 suppliers in the food waste reduction approach partnering with World Resource Institute by 2030.
Food waste
Organic & responsible products
Conscious proteins
We are a member of Consumer Goods Forum (CGF) and part of 10x20x30 initiative to reduce food waste along the supply chain
We have a wide range policies and a respective wide range of organic and responsible products on our shelves
Innovation and transformation with next generation food to drive change towards more sustainable consumption and production
Cooperating in 9 Metro countries with Too Good To Go (TGTG)
Extending funtionalities of traceability system PROTrace to reduce illegal fishing
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Product development in Own Brand Range well in progress
Classic Fine Foods x Expo 2020
Opportunity
Sustainability
Connect to people, products Expo 2020 sets itself as a place to connect experts and thoughts leaders to find inspiration, new ideas in ecosystem preservation and restoration.
CFF UAE sustainability actions This supports not only our Sustainability subtheme, but also the Dubai Plan 2021, the UAE Vision 2021 and the United Nations’ 2030 Agenda for Sustainable Development.
This unique launching pad is a wonderful opportunity for Classic Fine Foods and Expo 2020 to bring people together, discover novelties and innovative products, beyond the six months of Expo 2020.
Supporting local supplies Classic Fine Foods UAE supports local businesses that contribute to reduce our carbon prints and help UAE to boost self-sufficiency to feed its population. As quality and healthy products are always at the heart of any listed add-on, we have started to work with Emirates Bio Farm, SABA and New Leaf in the past years.
As Dubai expects to welcome millions of visitors and followers, Expo 2020 is a real opportunity to engage with people, reinforce our commitment to future generations’ sake. Classic Fine Foods is strongly involved into plant-based food researches, committed to propose new solutions to the hospitality businesses.
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Metro group Vision of Digitization Our vision is to deliver sustainable solutions with superior added economic value for independent entrepreneurs.
Mobility CFF + Metro network Our philosophy is simple: to bring you the very best from around the world. Classic Fine Foods is the only fine foods specialist to operate in an area that covers Europe, Middle East & Asia. Our mission is to source and bring exceptional ingredients and unique gourmet products to the most demanding chefs around the world, whatever their type of cuisine and cooking style. Thanks to Metro network, Classic Fine Foods is able to reach customers in 34 countries, a presence that follows their mobility within their businesses or careers.
METRO has made it its goal to lift the food and hospitality sector to a new level and to take advantage of the unique opportunity that the comprehensive digitisation of the industry presents – both for METRO customers, who can transform their business for long-term prosperity, and for METRO group. By accompanying them on this path, we can foster customer loyalty and tap additional economic potential. METRO is furthermore shaped by highly motivated employees who fill our open corporate culture with life. They combine passion, a collaborative approach and outstanding performance in our core business. In boldly pursuing new ideas, they continually challenge the status quo and drive our business forward
Our Team
Management Team
Regis Bertrand Managing Director JOINED 2019
Maryam Monjazi
Director Operations JOINED 2019
Aline El Rayes Manager Marketing & E-commerce JOINED 2021
Andrea Capoccia
Hendrik Durot Director - Sales JOINED 2010
Director - Sourcing & Procurement JOINED 2020
Samarapullige Clive Lester Fernando Senior Manager Operations JOINED 2008
Judi Georgiades
Manager - Customer Service JOINED 2018
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Lewkebandara Manager - Human Resources JOINED 2019
Rukshan Indike Weerasinghe Waduge
Assistant Manager Quality Assurance JOINED 2020
Kevin Schroeder
Director - Finance JOINED 2020
Luca Briante
Assistant Director Sales JOINED 2020
Our Product Range Our board members visit each supplier on a regular basis and check the production site to validate quality and production process. To ensure the product is appreciated, our team proceeds to a tasting with Classic Fine Foods Chefs & specialists, followed by an additional tasting with Classic Fine Foods Chefs customers. Finally, upon approval of health certificate, halal certificate, quality compliance with local and international standards, the products can become part of Classic Fine Foods portfolio. More than 200 partners work hand-in-hand with Classic Fine Foods UAE, providing products of the highest standards, controlled by our quality team of experts. Classic Fine Foods is proud to be the first food distributor in UAE to have obtained the certification ISO22000:2018 in November 2020. This level of certification guarantees the final customer that strict controls are conducted throughout the supply chain.
Poultry Beef Lamb Veal Duck, Game Charcuterie
Caviar Salmon Foie Gras Truffle
Butter Cream Milk Yoghurt Cheese
Prawn Lobster Shellfish Fish
Oil Vinegar Salt & Spices Herbs Pasta Pulses
Juice & Nectar Jam Tea Coffee
Ice Cream & Sorbet Glazing & Fondant Pastry Decorations Confectionery Bread Danish
Fruits Vegetables Accesories Equipment
Fruits & Vegetables
Dairy
Our passion for food takes us inevitably to cheeses and delicious dairy products, elaborated by farmers with traditional methods and care. We also partner industrial dairy firms, that produce the best quality out of fresh milk.
Our fruits & vegetables are sourced mostly in Europe, in France (Rungis) and Italy, imported directly from producers whenever possible. That way, Classic Fine Foods is able to extend the product shelf life and propose more competitive prices.
Seafood & Caviar
Meat
Fresh seafood reaches our warehouse twice weekly, according to strict standards of sustainable fishing, whatever their origin. We also work with major seafood suppliers to source frozen products.
We work with meat producers of the four corners, selected carefully in respect to animal welfare compliance and the highest quality of fed program.
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Beverages
Our beverage range boasts a selection of mineral water, syrups, fruits juices and other healthy drinks, with some international brands and organic certification.
Dry goods
Our range includes some of the finest olive oils from Italy, ready-to-use Italian antipasti ingredients for catering services and busy kitchens, mustards, condiments, pasta and other dry products.
Bread & Pastry Part of our activity is also to serve pastry chefs, cafés and patisseries with the perfect pastry products for their operations. Our partners offer a large range of the finest chocolates, viennoiseries and pastry specialties to satisfy the sweet teeth.
Non-food We develop our partnerships with hospitality professionals and extended our range to non-food items, suitable for daily operations. A few are uniforms, kitchen utensils and food packaging. We source our products locally, whenever possible, to limit the impact on the planet and support local businesses.
Metro around the World Use this opportunity to explore Metro websites around the world and feel free to inquire about the products that interests you! Being part of Metro group allows us to alocate our resources in bringing to you the best products you wish to have at any time! www.metro.fr www.metro.de www.metro.it www.metro-tr.com www.metro.co.in www.metro-cc.ru
“Sustainability is a necessity and an important lever to make our core business and that of our customers successful and fit for the future. With ‘METRO Sustainable inside’ we are making sustainability a matter of course – and at the same time something quite extraordinary. We are on the move. This is more than just a challenge – it is a great opportunity!”
T +971 (0)4 8702 400 F +971 (0)4 8702 401 E info@classic nefoods.ae Dubai Investment Park 2 Jebel Ali - Dubai United Arab Emirates (PO Box 95118)
www.classicfinefoods.market