FOR IMMEDIATE RELEASE January 25, 2017
info@iwearshade.com
CLASSY LIVING SOCIETY, LLC PRESENTS SHADE & LAUNCHES #CHOOSEYOU CAMPAIGN THROUGH SHADE IN THE COMMUNITY INITIATIVE Atlanta, GA – (January 23, 2017) – Classy Living Society, LLC (CLS) and SHADE have partnered with Shelter of Love to announce
the launch of #CHOOSEYOU, a grassroots campaign aimed to bring awareness to domestic violence by selling #CHOOSEYOU love kits that will be donated to victims and survivors of domestic violence on Valentine’s Day 2017. Each #CHOOSEYOU bag will be filled with SHADE’s newest lip gloss shade, Love, a nail polish, a body spray and a personalized note from the purchaser; and donated to victims and survivors of domestic violence throughout the metropolitan areas of Atlanta, GA and Los Angeles, CA. #CHOOSEYOU orders will be accepted through January 29, 2017 in order for Love Kit recipients to receive their special gift from you on Valentine’s Day. “We wanted to do something that would bring awareness to domestic violence in a unique way, but more importantly, we wanted to acknowledge victims and survivors and let them know they are not alone,” said LaShanda D. Pitts, Founder and CEO of CLS. “The #CHOOSEYOU campaign is one that promotes self-love and love for one another by offering support in a non-judgmental way to lift the spirits of women having a tough time, and offer a small gift to express that on a day so often celebrated by gestures of romantic love, we collectively, have not forgotten them, and love them too!” SHADE IN THE COMMUNITY - Shade is more than just an option to collect monetary donations to give back. We are invested and determined to be the change that we want to see in the community, physically, by volunteering our time and resources, as well as, partnering with organizations to collect and donate goods.
About Classy Living Society, LLC Classy Living Society is a membership driven organization committed to providing volunteer services, being a hands-on community partner and hosting fundraisers for local charities, as well as, specializing in fabulous, fun and extraordinary events CLS provides a superior platform which allows women to connect with other like-minded local women, to build lifelong friendships and network with others who are movers and shakers and truly making a difference in their communities. For more information on what we do, future plans, exciting events and how you can be involved, please visit cls-volunteer.org. About SHADE Shade is a socially conscious line of lipsticks bringing awareness to causes affecting the world — $2.00 from each lipstick
purchase will be donated to a number of non-profit organizations that are making a difference in the lives of people who need it most. For more information on the Choose You campaign, visit iwearshade.com. About Shelter of Love Founded in 2015, Shelter of Love was established to serve the needs of the women who experience displacement due to domestic violence. This non-profit organization advocates for women through donations and programming designed to equip women to become more secure emotionally, mentally, spiritually, and financially. To learn more about Shelter of Love visit theshelteroflove.com. ###
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